Term
|
Definition
| A process of building corporate and product identities. |
|
|
Term
|
Definition
| any group of people that shares common values or interests with your organization--especially values or interests they might be willing to act on. |
|
|
Term
|
Definition
| A public that has a relationship with your organization has a stake with your organization |
|
|
Term
|
Definition
*management function
*2-way communication
*A planned activity
*Research based social science
*Socially responsible |
|
|
Term
|
Definition
| Well managed, far-sighted organizations know that they must maintain good relationships with their publics if they want to succeed. |
|
|
Term
| Press Agentry/Publicity Model |
|
Definition
| Truth & Accuracy are not important--it is all about the publicity! |
|
|
Term
|
Definition
Focus on the dessemination of information.
operate as a "journalist in residence" |
|
|
Term
| Two-way Asymmetrical Model |
|
Definition
| Research is used to influence important publics. "Selfish Model" as it doesn't work towards conflict resolution. |
|
|
Term
| Two-way symmetrical model |
|
Definition
Preferred model
Focuses on two way communication for conflict resolution and mutual understanding. |
|
|
Term
|
Definition
RPCE
Research Planning Communication & Evaluation |
|
|
Term
|
Definition
| Still incorporates Research, Planning, Communication and Evaluation, but recognizes that in the real world things don't necessarily go step by step. All things all the time. |
|
|
Term
|
Definition
| Dynamic model, but at each step we are looking to see if what we are doing aligns with our organizations values. |
|
|
Term
|
Definition
Understood the power of harnessing public opinion
Gave the press a high standing in the white house |
|
|
Term
|
Definition
"not a secret press bureau"
he wrote down one of the first values statements that allowed professionalism in the field |
|
|
Term
|
Definition
"Creel Committee"
Under Woodrow Wilson
He insisted that during war time instead of supressing information, the government should control and share it
4 minute men |
|
|
Term
|
Definition
"father of public relations"
along with his wife
coined term "public relations" |
|
|
Term
Resource Dependency Theory
(3 parts) |
|
Definition
1. To fulfill their values organizations need resources such as raw materials or people to work for them.
2. Some of these key resources are NOT controlled by the organization.
3. To acquire these key resources organiztions must build productive relationships with the publics that control those relationships |
|
|
Term
|
Definition
| ongoing long term relationships (employees, investors, etc.) |
|
|
Term
|
Definition
| unfamilar to the organization, usually sparked by changes in society. Hard to study. |
|
|
Term
|
Definition
| A public that is unaware that its values have come into contact with yours. |
|
|
Term
|
Definition
| The members are aware that their values have come into contact with yours, but they haven't organized a response yet. |
|
|
Term
|
Definition
| A public who is aware that their values intersect yours, and they are actively participating in managing the relationship. |
|
|
Term
|
Definition
| A public that communicates to other publics for you. i.e. the news media. |
|
|
Term
|
Definition
| A public who directly affects your organizations pursuit of its values driven goals. It possesses the RESOURCES that you need. |
|
|
Term
|
Definition
| A public that doesn't have a huge impact on your organization, but you still want to have good relations with them. |
|
|
Term
| 7 Questions to ask about publics |
|
Definition
1. How much can this public affect our ability to reach our goals?
2. What is the publics stake in this relationship?
3. Who are the opinion leaders/decision makers for this public?
4.What is the demographic profile for the public?
5. What is the psychographic profile for the public?
6. What is the publics opinion of our organization?
7. What is the publics opinion of the issue? |
|
|
Term
Coorientation
(4 questions to ask) |
|
Definition
1. What is our view on this issue?
2. What is the publics view on this issue?
3. What does the public think our view is? How does this match up with reality?
4. What do we think the publics view is? Does this match up with reality? |
|
|
Term
|
Definition
Employees
Constituents
Other Businesses
Customers/Consumers
Investors
MultiCultural Communities
Government |
|
|
Term
|
Definition
Neither lawyers nor journalists; relationship managers.
ALWAYS ACT ON VALUES |
|
|
Term
|
Definition
Over-work
Cross Cultural Confusion
Dilemma
Legal/Ethical
Short term thinking |
|
|
Term
| 2 values driven processes for establishing trust with key publics |
|
Definition
1. Articulate a set of ethical principals that are closely connected to core values, commit to these on every level.
2.Create a process for transparency & disclosure that is appropriate for that organization and their business dealings. Do business openly and honestly, without hidden agenda. |
|
|
Term
Corporate Social Responsibility
(CSR) |
|
Definition
| organizations that operate with CSR are "a positive force for change to help improve peoples lives" |
|
|
Term
| 7 areas to strive for high standards in: |
|
Definition
1. Human rights, labor & Security
2. Enterprise and economic development.
3. Business standards and corporate governance
4. Education and leadership promotion
5. Health promotion
6. Human disaster relief
7. Environment |
|
|
Term
| Fully Functioning Society Theory |
|
Definition
| involves the belief that through PR organizations should help address important social needs using wide-ranging 2 way communication. Important to gain consensus and discover shared goals. |
|
|
Term
|
Definition
1. Define the situation objectively.
2. State the different values that you see
3. Consider traditional ethics approaches.
. Identify all stakeholders. How are each impacted? Who do we have the most loyalty to?
5. Select a course of action that is in line with the most compelling set of values and loyalty. Impliment it if it is in line with the definition of the situation.
6. Evaluate the impact of the decision. |
|
|
