environment ->

business objectives ->

PR objectives + strategies ->

PR programs

Tactics

Objective

Baseline

Goal

Benchmark

Stratedegy

TOBGBS

-defining.. the problem or opportunity

-programming.. planning strategies, goals, tactics ext

-action

-Term of managing PR

-delails a usefull approach to show the value of their actions to skeptical organizations.

-benchmarking: getting knowledge from a target to get more knowledge later

-describes results

-understandable

-completion date

-realistic, attainable, and measureable

-consistant with objectives

project

overhead

blended

hourly

retainer

pobhr

Payment type of PR ideal for firm.

Flexibility.

certain # of hours

-Reputation

-Positive Relationships

-Organizational/Cultural Statements

-Definitive mission statements

-publication

-was identified

-injury

-malicious or grossly negligent

-positioning statement

-the positioning statement makes us different

-safety

-goals

-audiences (lots)

-Audience 1

-objectives

-research

what do we have to know to have the objectives

-evaluation

-inventory form

-activities

-resources

-budget

-timeline

-employee benefits

bartie

-wrote 'treatise of the execution of distile'

-violated freedom of speech for not telling someone who wrote a book

-due process clause

-associative justice

-founded clear and present danger test.

-socialist party

-obscene pamphletes

-dont go to war

-schneck convicted.

-appealed, freedom of speech

-lost

-18 usc 1462

-convicted of violating arachy stature. said govt should be overturned

-appealed.. was constitutional

-ammendment 14

-due process clause

-now constituion applies to federal and state

-changed the clear and present danger test.

-due process clause didnt help

-mafia

-nucience stature. (means a publication can be censored/common tort law)

-freedom of speech

-wrote about jewish gangs and was brought to court

-if obscene

-if violent

-threat to national security (NEVER BEEN TESTED)

-obscenity

-thrown out.

-sensasionalism.

wouldnt be taken to trial if

-thrust on uncensenting adults

-not pandered

-minors protected

-fruad or deceit involving investor stocks

-all public must know equally

-investor workers have to publically state facts.

-defamation of character

-defamatory AND untrue.

-WRITTEN

-defamation of character

-spoken

-type of damage.

-amount of money lost from defamation.

-type of damage.

-money that compensates for defamation

-type of damage

-money court issues.

-that it was PUBLISHED FOR PUBLIC.

-only needs 3 people.

-defamation

-name pointed out

-membership of a group BUT MUST BE SMALL.

-lampherd wrote letter to sheperd calling her a whore.

-thrown out because no one else had to see the letter.

-called men whores and women call girls.

-only men got damages because it was a small group, women did not.

-has to do with defamation

-privaledge of the participant (jury)

-makes malacious content available (and acceptable) in court

-privaledge of the reporter

-reporter has right to state info to public

-doesnt protect against malacious statements (absolute does)

-actual malace

-knowledge of falsity

-reckless disregard for truth.

-consists of personal rep, professional rep, social rep

-unprivaledged occ

-used paranumbra of constituion

-mapp and daughter had bomb fugitive

-police didnt have search warrant

-finally won when it went to supreme court

-due process clause

-put roberson on cover, didnt win because they couldnt find it in constituion

-even though paranumbra, still lost

-book written, used this as model. (robbery)

-time released hill's name.

-hill won

-lasts 70 years after the authors death.

(before new act of 1976)

-prior, 75 years (no authors life)

-appearence of a legally qualified candidate must meet qualifications of office and be eligable for voting

-all men equal

-14th ammendment

-doesnt help private parties

-no power of censorship, lowest unit charge for amount and class of time.

-broadcaster must be protected.

-all candidates have equal broadcast opportunities

communcations act of 1996

-competeition among companys

-removed regular barriers to entry

-ammended communications act of 1934

bona fide newscast

bonda fide news interview

documentary

-doesnt exist much anymore

-obama

-all opinions/stations need a say.

-so many channels, everyone gets a say so it doesnt exist much.

-conservatives get more time on talk radio than liberals

-must be done without bias

-null (no difference)

-5 different experiments each with different set of observations, stimuli, ext.

-type of research.

-how a newspaper treats a certain company.

-who wrote it, how long, what page

-interviews analyzed

-talk about a certain issue

-deals with pattern of language for a particular goal or study.

-each person unknown to eachother (often difficult)

-looks at range and depth of feelings and emotions

-proves what WONT work

-# groups

-stretegic error

-# participants per group

-securing partcipants

-fees (money given to partipant)

-mod

-parameter: summary of descriptions of a pop.. get from census.

-statistic: summary of sample

-census: whole pop

-sample: select peop;le of population. error margin!

-statistic:sample::parameter:population parameter

-for population to be found = CENSUS

(type of sample)

-available subjects

-judgemental: for a certain reason, people who buy makeup, ext

-quota: looks like probability, not equal though.

-take sample, find group within sample, go out and find them.

-often bad because you go for friends.

-TRUMAN ELECTION

one time description of population

tells us what is changing

series of profiles.

same location, diff people

-random sample, draw questions, go back and repeat with same group

same place same group

-tells whos changing

-lists (must be complete)

-random digit sampling (phone calls)

-intercepts (stand at random place)

-cannot publish anything obscene

-Racketeer Influenced and Corrupt Organizations Act

-won money

-police official (never named, identified by member of group)

-couldnt prove actual malice

-new york times published something supporting MLK

-said police force was bad to protestors

-came as result of large corporation financial scandals involving andersen.

-mandates all public traded companies

-must report internal accounting controls to SEC

-penalties for indecent speech to minors made available

-declared unconstitutional later

-part of communications act of 1996

-no obsceneity on internet

systematic collection and interpretation of info to increase understanding

-tries to describe a process, situation or phenonmenon

-explain why something happens, its causes, effects

-predict if we do or dont take action

-solving practical problems, can be strategic or evaluative

-strategic: program debvelopment to find objectives, message strategies, estaish benchmaks.

examines tools and techniques of public relations

-evaluative: sometimes called summative, to determine if a project has accomplished its goals

-abstract

-builds theories in public relations work about why people communicate, how opinion is formed, how a public is created

-surveys: reveal attitudes and opinions, what people think

-communication aduits: reveal disparities between real and perceived communications between management and target audiencs.

management may take certain assumptions about its methods, media, ext.

targets confirm or refute those assumptions

inventory

snapshot of company

-unobstrucive measures: fact, finding, content analysis, readability.

enable the study of a subject witout involving the researcher

descriptive: offer a snapshot of a current situation or condition.

capture reality at a specific time.

public opinion poll

explanatory: cause and effect.

explain why a situation exists

offers explanation for opinions.

-90-120 minute discussion

-8-10 individuals

-people selected based on characteristics

-qualitative research tool

-uses opinion leaders (experts), to help make survey.

-consenus-building approach that relies on repeated waves of questionairs sent to the same experts.

-offer a research reality check

-help pr professionals understand relationship between management actions and objectives,

-understand the methods to promote these objectives

-inventory of company

-snapshot of how company is

-begins with researcher studying literature about organization

-competitive research is analyzed for comparison

-interviews with top management to find areas of commanlity and discontinutiy (what people agee or disagree on)

-recommendations

-intimacy (bring organizations closer to constituents)

-precision (more detailed answers)

-timeliness

-better cost

-coined by holmes

-schneck vs US

-near vs minnesota changed it

-freedom of speech doctrine

-said if in a court if words are dangerous enough they can bring up evils that congress needs to prevent

MBO: objectives. provides great feedback

MBR: results

both tie PR results with management objectives in terms of audiences, messages, and media

administrative:  budget dollars assigned against departments assigning for staff and expenses. only where its not a revenue generation

functional: dollars for staff, resourcing, activies and all others related to revenue-gerating activities

-focuses on tasks needed for completetion of project

-single horizontal bar

-program evaluation and review technique

-shows relationship between different activities

-create pathways through the process

-ability to link reputation to business goals

-increases support and advocasy and increases organizational success through profits, contribution, ext

-the securities and exchange commission

-discloses requirements for practitioners

-stems from securities act of 1933 / 1934

-aimes to protect public from abuses in the issuance and sale of securities

-'fair disclosure'

-requires companies to widely disseminate any material announcement

-even if info slips out, company still needs to have news release in 24 hours

-'original work of authorship'

-protection the moment the work is in a fixed form

-where targets exposed to PR campaign messages to be used in publications

-makes them understandable and effective

-statistical package for the social sciences

-systematic result that analyzes results in social science data

-dimming

-japan

-making things perfect, perfectionism

18 usc 1962 vs

18 usc 1464

1962: cant publish obscene

1964: cant broadcast obscene

miller vs california

render vs ny

-miller: defined obscenity

-render: said it was okay as long as it wasnt pushed on unwilling people

coildnt get air time vs opponent

took them to court

reputation is destroyed

personal, professional, social

you cant sue people if youre reviewing

you paid to see them, you cant sue

tactics: day to day steps to support strategy

strategy: overall approach to addressing the objective

-remark causes you to lose a lot of money

-remark imues chasity of female

-truth

-fair comment and criticism