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Agents/Sources of Political Socialization |
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1. Family 2. School 3. Peers 4. Workplace 5. Religion 6. Media |
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1. Childhood(4-7) 2. Pre-teen(8-12) 3. Teen(13-19) 4. Adulthood(20 and up) |
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positive lessons about nation, leaders, etc: impact by parents and early teachers |
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general, positive lesson: imapact by parents and school |
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more detailed info, maybe not as positive: impact by school and peers |
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more specific info, take action (i.e. voting): impact by peers, media, workplace |
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emotional feelings, normal feelings; programmed by family, religion (outside of the classroom) |
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imperical (facts) learning; learned in the classroom |
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filters the impact of later Cognitive Learning |
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Vast majority of surveying in country is... |
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Market Survey (what sells) |
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best method of measuring what public thinks |
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took sample from ppl that had phones and cars -only represented the rich: "poll was wrong" |
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stopped doing survey a couple weeks before voting cuz the figured minds wouldn't change: "polls were wrong" |
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someone who conducts the polls, hired by candidates |
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finds out...if your message is getting through, where to spend $, who to target |
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take a position and it's the only way |
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Democrats vs. Republicans |
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Public Officials don't listen on 2 things: |
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1) Foreign policy 2) Things we are uninformed on |
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Traditional Media includes (3): |
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1)network tv 2)newspaper/magazine 3)radio |
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1)electronics 2)cable tv 3)internet 4)blogs |
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Usage of media by public (4) |
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1)tv 2)newspaper 3)magazine 4)radio |
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1)Signaler 2)Watchdog 3)Common Carrier 4)Partisan |
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signal attention to what we should be worried about (entertainment over education) |
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monitoring elected officials |
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Common Carrier Role in Media |
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everybody showing the same story |
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brief statement, as by a politician, taken from an audiotape or videotape and broadcast especially during a news report |
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supposed to be neutral but...usually not |
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tend to follow each other and have the same stories (share info, packed together and see the same thing) |
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communicate facts and what the experts say |
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uses catchy headlines, not fact based (paper was cheap and turned yellow in a day) |
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Determinants of Coverage in Media |
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1)Professional 2)Commercial 3)Partisan/Ideological for Cable News |
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Questions in Commercial (Determinant of coverage in Media) |
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1)will it attract attention 2)tv=action packed |
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Partisan/Idealogical for Cable News (Derterminants of Coverage) |
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whatever makes you look good and competitor look bad |
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