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Political Comm
Comm 3050 Final
20
Communication
Undergraduate 3
05/10/2010

Additional Communication Flashcards

 


 

Cards

Term
Political Comm Definition
Definition
process about the topic of politics that involves people exchanging symbolic meaning within a context, expecting and receiving responses, and utilizing one or more media.
Term
Political Campaigns 
Definition

- Core of democracy: allow us to actively participate in selecting our leaders.
- Determine how our own interests can be served
- Provide legitimacy to govern 

Term
Hard Money
Definition
Regulated donations from individuals and political action committees
Term
Soft Money
Definition
Funds spent by organizations (corporations, trade unions) that are not contributed directly to a candidate’s campaign—no limits.
Term

¡Federal Election Campaign Act of 1974 (& 1976):

Definition

-Created Federal Election Commission to keep everyone in check. 

- Offered matching grants from govt. for people who accepted limited contributions. 

- supposed to allow poor people to run, doesn't really work. 

Term

2002: Bipartisan campaign reform act.

Definition

-Banned national parties from raising or spending soft money.
- Restricted broadcast issue ads that mentioned candidates within 30 days of a primary or 60 days of an election.
- “I’m ___ and I approved this message”

Term
PACs
Definition

- Private group that receives contributions or makes expenditures in excess of $1000 for the purpose of influencing a federal election.

Term

Assumptions of Functional Theory:

Voting is..

Definition
A comparative act
Term

Assumptions of Functional Theory:

Candidates must...

Definition
distinguish themselves from opponents 
Term

Assumptions of Functional Theory:

Political campaign messages allow..

Definition
candidates to distinguish themselves
Term

Assumptions of Functional Theory:

Candidates establish preferability by...

Definition
acclaiming, attacking and defending
Term

Assumptions of Functional Theory:

Campaign discourse occurs on two topics:


Definition

1. Policy

  &

   2. Character 

Term
Most acclaims
Definition
acceptance speeches
Term
Most defenses
Definition
Debates
Term
Most attacks
Definition
radio
Term
Most policy
Definition
debates
Term
Most character
Definition
talk shows
Term
Battle of Interpretations
Definition

1. Candidates projection of image & issue emphasis

2. Opponents re-interpretation of candidate

3. Media interpretation of candidate

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