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| The best contrast for type that is intended to be read is ____ letters on a white or light colored surface. |
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| In four-color process, the color separations are referred to, in design vernacular, as color _________________________. |
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| The nonimage area is sometimes referred to as the ____ space. |
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| Line length is determined by extremes—the longest and shortest line of type that can fit within the grid. |
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| A background sets the overall _________________________ of a design. |
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| ____ are roughs made for two-sided or multipage pieces like brochures, books, or magazines. |
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| Leading and tracking describe the space between characters. |
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| VERISIGN is the most widely used ink color system in the graphic design and printing industry. |
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| Color also is referred to as hue. |
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| The graphic designer’s ____ contains many words used to describe the developmental stage of an idea. |
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| Balance can be _________________________, in which the same image is placed in the same position on each side of a center line. |
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| Type is measured in _________________________ size, which relates to the size of the letter. |
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| Paragraphs of text are sometimes referred to as body copy, or a(n) _________________________. |
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| ____ can mean a comparison of tones of colors, or images of different sizes. |
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| The PANTONE color system standardizes solid ink color, also known as full color, by ascribing a number that corresponds with each color. |
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| Tracks are invisible guides used to determine the best placement of images and text on a surface, providing overall visual unity. |
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| _________________________ is the art of rearranging letters and words. |
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| Balance means the use of scale to give the illusion of depth or dimension on a flat surface. |
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| When designers refer to the background, they always mean paper, not a screen. |
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| Bleeding an image makes maximum use of the layout area, freeing space to position other images or text. |
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| To print on paper, designers and printers use process colors, or ____. |
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| Different devices, such as laser or ink-jet printers, will print the exact same color differently because they use different technical reproduction processes for printing the image on the page. |
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| Storyboards explain in ____ the planned actions of a scene. |
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| Bleeding makes inefficient use of the layout area, limiting the degree to which space within the layout can contain other images or text. |
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| When an original photograph is scanned, all the light and dark areas, and all the shades of gray in between, are translated into dots. |
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| In a layout, the ____ refers to the overall, implied meaning of the layout perceived by the combination of image, color, and/or text. |
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| The concept of _________________________ refers to the size and proportion of elements in relationship to one another. |
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| ____ refers to laying out images and text according to what is most and least important. |
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| Shades of a color are created by adding black. |
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| A(n) _________________________ works like a halftone, but uses two layers of dots to reproduce a black and white photo in two colors. |
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| You can safely assume that what you see on the screen will match the printed outcome, because a monitor translates color into the RGB mode. |
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| Content can be _________________________ –meanings or ideas that you feel. |
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| The concept of _________________________ refers to a solid, dense, nontransparent color or image. |
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| _________________________ is the length of a paragraph or single line, or lines, of type, and it is usually measured in inches. |
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| The term, figure-ground, refers to the relationship between an object or image, and its surroundings. |
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| In ____ printing, a full color image is scanned and separated into dots of varied percentages of cyan, magenta, yellow, and black. |
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| A background sets the overall tone of a design, sometimes called the _________________________. |
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| Cropping means to cut or resize an image for maximum visual impact. |
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| When a background has texture, very little visual tension or contrast is apparent. |
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| ____ is the measurement from the base of one line to the base of the next line. |
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| The concept of _________________________ refers to the way in which images relate to the horizontal and vertical centerline of a surface or plane. |
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| Moving an object closer to the center engages the viewer because the look and feel becomes asymmetrically balanced and visually dynamic. |
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| Graphic design concepts and layouts rarely evolve from having a clear vision of the desired outcome of the project. |
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| RGB colors are called process colors because they are fundamental to the printing process. |
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| Images that you want a viewer to focus on often are placed slightly above, and to the right of, the actual center line of a layout, which is called the _________________________ center. |
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| A(n) _________________________ is another word for a mock-up. |
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| One-color is often abbreviated as ____. |
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| The concept of juxtaposition refers to the arrangement of elements. |
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| The audience is the person or persons who hire a graphic designer. |
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| A 2c job means that at least two colors are specified for printing. |
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Graphics designers need to possess an understanding of both creative and technical aspects to create and produce a design.
(T or F) |
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| _________________________ involves applying design principles within a given space, page, or screen for maximum visual impact. |
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Unity is the most powerful design element.
(T or F) |
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| _________________________ of a color are created by adding white. |
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| The PANTONE color system standardizes solid ink color, also known as _________________________ color, by ascribing a number that corresponds with each color. |
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| _________________________ are used to document multiple random thoughts and related ideas. |
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| The Web safe color palette contains ____ colors. |
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| A(n) _________________________ image is the real thing. |
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| A(n) _________________________ job means that a single, specified ink color is applied to the page. |
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| ____ are used to print photographs in black or any other single color. |
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The concept of exaggeration refers to the same image used over and over for visual or conceptual impact.
(T or F) |
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| Content can be _________________________–words, images, colors, etc., that you see. |
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| When an image is placed to the very edge of the page, it is referred to as a(n) ____ because the image is cropped off the page. |
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Abstract images are nonrepresentational.
(T or F) |
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| The development of a graphic design piece is ____. |
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One of the best tools for preliminary research is listening.
(T or F) |
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With symmetrical balance the image is not identical, but still has a sense of visual unity.
(T or F) |
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| ____ images use something graphical to represent a different, nongraphical concept. |
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| _________________________ choice is based on the needs of the client, the message you are trying to convey, the cost or project budget, and the available reproduction or printing processes. |
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The figure-ground relationship describes how an image is placed on a background, thereby creating a visual relationship between the image and its surroundings.
(T or F) |
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| A(n) _________________________ job means that any two specified colors are used for printing. |
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All designers and artists use different visual and conceptual elements and techniques.
(T or F) |
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| _________________________ type is identified by the end strokes on each character. |
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For an artist mixing paint to use on paper or canvas, the primary colors are blue, green, and white.
(T or F) |
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| A(n) _________________________ layout is very stable and predictable. |
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| Planning and developing a project includes two critical steps: organizing and documenting materials, and developing a(n) ____. |
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Duotones add depth and dimension to an image and have the advantage of being less expensive to print than full color.
(T or F) |
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The amount of text, the length of a headline, information hierarchy, meaning what is most and least important, the size and number of images you are using are all factors in determining a grid structure.
(T or F) |
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It is unusual for designers to keep a collection of materials that they find appealing.
(T or F) |
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Most designers begin their design layouts with complex grids and arrangements that are proven to work.
(T or F) |
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| The ____ area describes the area of a plane or surface on which images are placed, such as a computer screen or a piece of paper. |
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| A(n) _________________________ layout is active and promotes audience participation. |
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| The concept of _________________________ refers to the look and feel of a surface or image. |
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For the layout of a multipage project, a grid helps determine the point of visual focus.
(T or F) |
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Monitors, printers, and printing processes are unlikely to affect the outcome of color.
(T or F) |
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Corresponding colors, or colors that are opposite one another on the color model, tend to create good visual contrast.
(T or F) |
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| _________________________ process refers to the ink colors used in offset printing. |
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| A job that is printed in full color uses the ____-color process |
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| _________________________ type is usually ornamental, and is a type that does not fall into any of the other type categories. |
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When beginning to develop a design concept for a client, it is important to identify the final product from the start, because this determines how best to incorporate color.
(T or F) |
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