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| When a background has texture, very little visual tension or contrast is apparent. |
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| Unity is the most powerful design element. |
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| Corresponding colors, or colors that are opposite one another on the color model, tend to create good visual contrast. |
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| The audience is the person or persons who hire a graphic designer. |
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| All designers and artists use different visual and conceptual elements and techniques. |
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| When designers refer to the background, they always mean paper, not a screen. |
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| Bleeding makes inefficient use of the layout area, limiting the degree to which space within the layout can contain other images or text. |
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| Abstract images are nonrepresentational. |
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| Line length is determined by extremes—the longest and shortest line of type that can fit within the grid. |
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| The concept of exaggeration refers to the same image used over and over for visual or conceptual impact. |
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| Graphic design concepts and layouts rarely evolve from having a clear vision of the desired outcome of the project. |
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| The term, figure-ground, refers to the relationship between an object or image, and its surroundings. |
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| Bleeding an image makes maximum use of the layout area, freeing space to position other images or text. |
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| A 2c job means that at least two colors are specified for printing. |
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| Leading and tracking describe the space between characters. |
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| The PANTONE color system standardizes solid ink color, also known as full color, by ascribing a number that corresponds with each color. |
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| Tracks are invisible guides used to determine the best placement of images and text on a surface, providing overall visual unity. |
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| One of the best tools for preliminary research is listening. |
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| Monitors, printers, and printing processes are unlikely to affect the outcome of color. |
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| Different devices, such as laser or ink-jet printers, will print the exact same color differently because they use different technical reproduction processes for printing the image on the page. |
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| Most designers begin their design layouts with complex grids and arrangements that are proven to work. |
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| Moving an object closer to the center engages the viewer because the look and feel becomes asymmetrically balanced and visually dynamic. |
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| Balance means the use of scale to give the illusion of depth or dimension on a flat surface. |
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| You can safely assume that what you see on the screen will match the printed outcome, because a monitor translates color into the RGB mode. |
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| Graphics designers need to possess an understanding of both creative and technical aspects to create and produce a design. |
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| When an original photograph is scanned, all the light and dark areas, and all the shades of gray in between, are translated into dots. |
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| Shades of a color are created by adding black. |
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| When beginning to develop a design concept for a client, it is important to identify the final product from the start, because this determines how best to incorporate color. |
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| With symmetrical balance the image is not identical, but still has a sense of visual unity. |
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| Cropping means to cut or resize an image for maximum visual impact. |
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| For an artist mixing paint to use on paper or canvas, the primary colors are blue, green, and white. |
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| Color also is referred to as hue. |
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| VERISIGN is the most widely used ink color system in the graphic design and printing industry. |
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| Duotones add depth and dimension to an image and have the advantage of being less expensive to print than full color. |
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| RGB colors are called process colors because they are fundamental to the printing process. |
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| The figure-ground relationship describes how an image is placed on a background, thereby creating a visual relationship between the image and its surroundings. |
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| The concept of juxtaposition refers to the arrangement of elements. |
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| It is unusual for designers to keep a collection of materials that they find appealing. |
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| For the layout of a multipage project, a grid helps determine the point of visual focus. |
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| The amount of text, the length of a headline, information hierarchy, meaning what is most and least important, the size and number of images you are using are all factors in determining a grid structure. |
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