Term
| APPEAL TO HIP POCKET NERVE |
|
Definition
Definition - suggests people should pay the least amount
Effect - makes readers annoyed if they are not getting value for money |
|
|
Term
|
Definition
Definition - overused phrase
Effect - reassures the reader through a familiar saying; makes the author more relatable |
|
|
Term
|
Definition
Definition - to include the reader (us, we, our)
Effect - to make the reader feel a sense of belonging, not left out, involved in the issue |
|
|
Term
|
Definition
Definition - using a word or phrase several times
Effect - emphasise and reinforce a point |
|
|
Term
|
Definition
Definition - a personal story to the author or a story the author has heard
Effect - gives the argument a "real" human face |
|
|
Term
|
Definition
Definition - suggests traditional family is good
Effect - invokes a desire to protect a family and look after children |
|
|
Term
|
Definition
Definition - language that has a strong emotional impact
Effect - Encourages readers to respond emotionally to the issue rather than logically |
|
|
Term
|
Definition
Definition - increases fear/anxiety to panic a reader
Effect - makes readers want to lessen the threat by taking the writer's advice |
|
|
Term
|
Definition
Definition - a question with an obvious answer
Effect - implies the answer is self-evident and therefore correct |
|
|
Term
|
Definition
Definition - to criticise a person or group
Effect - to make the reader think badly about that person or group and therefore dismiss the other side of the argument |
|
|
Term
|
Definition
Definition - repetition of sounds
Effect - to get the readers attention |
|
|
Term
|
Definition
Definition - a play on words
Effect - grab readers attention through humour |
|
|
Term
|
Definition
Definition - to exaggerate the truth for dramatic impact
Effect - get readers attention through an extreme claim |
|
|
Term
|
Definition
Definition - using facts or facts to suggest a scientific basis for claims
Effect - makes the argument appear factual |
|
|
Term
|
Definition
Definition - a sweeping statement that suggests what is true for one, is true for all
Effect - appeals to a widely held belief or prejudice |
|
|
Term
|
Definition
Definition - suggests that we should be loyal to our country
Effect - invokes feelings of pride and a common purpose; often combined with inclusive language |
|
|
