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Persuasive Techniques
Persuasive Techniques
7
English
10th Grade
12/14/2010

Additional English Flashcards

 


 

Cards

Term
Name Calling
Definition
use of giving things bad names to make us judge with hate and/or fear
Term
Glittering generalities
Definition
the propagandist identifies his program with the use of virtue words and appeals to emotions
Term
Transfer
Definition
the propagandist carries over the authority and prestige of something we respect to something he wants us to accept
Term
Testimonial
Definition
secured staements from prominant people with the expectation that everyone will "follow the leader"
Term
Plain Folks
Definition
used by policians, labor leaders, business leaders and educators to make it look like they are common people just like everyone else
Term
Card Stacking
Definition
the propagandist overemphasizes the good and avoids the bad
Term
Band Wagon
Definition
"Everyone else is doing it" and "follow the crowd"
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