Term
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Definition
Repetition of a consonant.
E.G. Australian households world's
worst at water use.
How it Persuades
Gains attention; adds emphasis; often in headlines.
Draws attention to key words.
Not persuasive on its own but can be when used with other techniques, such as puns. |
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Term
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Definition
Short account of story, personal experience.
E.G. Recently my neighbour experienced these problems first hand.
How it persuades
Gives human angle; positions reader to respond exmotionally,e.g. with fear or pleasure.
Rings true, so positions reader to take notice and accept information. |
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Term
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Definition
Uses the opinion of an expert or authority figure to impress audience or prove a point.
E.G. Professor Tan's extensive research into this area leaves little doubt.....
How it persuades
Reassures the reader the writer's viewpoint is shared by someone with expert knowledge.
Influences the reader to respond positively and agree. |
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Term
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Definition
Common sense is practical everydayknowledge that is accepted as obvious and therefore 'true'.
E.G. The Australian Medical Association said it was 'common sense' that a ban on advertising junk food to children would work.
How it persuades
Pressures the reader to agree b implying that anone who disagrees lacks practical intelligence and cannot see what is self-evident. |
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Term
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Definition
| Suggests that traditional family life provides the essential values for a healthy, stable |
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Term
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Definition
Writer denigrates, humiliates,
discredits as dishonest, unreliable
suggests unsatisfactory associations with political parties or undesirable people
attacks person rather than idea
How it persuades
Effective, places the reader in a position of agreement. Works by being forceful assertion not usually supported with evidence |
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Term
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Definition
One-sidedness in presentation of view/opinion
E.G Eminem's tour promoter obviously |
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