Term
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Definition
| communication that is designed to influence a person’s attitudes and behaviour |
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Term
| Elaboration likelihood model |
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Definition
| a model describing two distinct routes ( central and peripheral) that are used to process persuasive messages |
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Term
| Central or Systematic route processing |
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Definition
| a type of processing of persuasive messages that occurs when people have the ability and motivation to carefully evaluate the arguments in a persuasive message |
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Term
| Peripheral or heuristic route processing |
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Definition
| a type of processing of persuasive messages that occurs when people lack the ability and motivation to carefully evaluate a persuasive message and therefore are influenced only by superficial cues. |
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Term
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Definition
| cues that are associated with the context of a message rather than the content. These cues include length and source of the message, and the speed at which the message is delivered. |
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Term
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Definition
| the phenomenon by which a message that initially is not particularly persuasive becomes more persuasive ober time because people forget its source. |
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Term
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Definition
| a type of persuasion that occurs when stimuli are presented very rapidly at an unconscious level |
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Term
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Definition
| making people aware that they will soon receive a persuasive message. |
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Term
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Definition
| the idea that people react to threats to their freedom to engage in a behaviour by becoming even more likely to engage in that behaviour |
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Term
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Definition
| the idea that exposure to a weak version of a persuasive message strengthens people’s ability to later resist stronger versions of the message. |
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