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The 4 Types of Persuasion |
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Logos
Pathos
Ethos
Kairos |
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Appealing to your audience's emotions |
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Establishing rapport with your audience to gain trust |
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Used to convince an audience that they must act NOW! |
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These types of testimonials can strengthen your argument |
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The statement that informs your audience of your attempt to persuade them |
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Finding significant, relevant, and true information from reliable sources to strengthen your arguments |
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"Your donation will get this puppy off the streets and into a good home." |
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