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Persuasion and Sales
CH !!
4
Business
Undergraduate 4
03/30/2009

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Term
Strategy
Definition
A long run total program of action for using resources to achive an overall goal.
Term
Tactic
Definition
A short run, specific action that is part of the larger strategic plan.
Term
What is the Thomas Register
Definition
The primary source that most fourtune 500 companies use to locate supliers. Published annualy is provides information about 189,000 manufactures.
Term
Business Periodicals Index
Definition
A cumulative subject index that lists business articles from more than 160 periodicals.
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