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Persuasion and Sales
CH 12
11
Business
Undergraduate 4
03/30/2009

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Cards

Term
Communication
Definition
A process in which information and understanding are conveyed in two way exchanges between two or more people.
Term
Promotion
Definition
Typically, a one way flow of persuasive informations from a seller to a buyer
Term
Sensing
Definition
The most basic aspect of listeneing; includes hearing words, inflection, and paralanguage, as well as observation of non verbal  language.
Term
Processing
Definition
Operations within the salesperson;s mind that give meaning to the prospects message through understaning, interpretting, evaluating, and remebering the communications,
Term
Responding
Definition
Assures the prospect that the sales person has been listening accuratley and is encouraging the communcation to continue
Term
Marinal Listening
Definition
Occurs when salespeople hear the prospects words but are easlily distractedand may allow thier minds to wander
Term
Evaluative Listeneing
Definition
Occurs when the seller concentrates on waht the buyer is saying but fails to sense what is being said through non verbal communications.
Term
Active Listening
Definition
Occurs when the sales person receives a message, processes it, and then responds to i, to encourage further communication
Term
Active Empathentic Listening
Definition
Highest level of lesteneing, occurs when a salesperson receives verbal and non verbal messages, processes them cognitivley, responds to them verbally, and non verbally , and attempts to assesss thier underlying meaning intuitievly, by putting him self in the buyers shoes.
Term
What is a probing Question
Definition
used to seach for informations when prospects and custromers have difficultyarticulating thier percise needs
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