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Personal Selling CH 1-3
Personal Selling CH 1-3 -- test 1
23
Marketing
Undergraduate 3
09/23/2010

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Term
Personal Selling
Definition
Personal Communication of information to UNSELFISHLY persuade a prospective customer to buy
Term
The golden rule of selling
Definition
The sales philosophy referring to treating others as you would like to be treated
Term
What do sales people sell
Definition
themselves - to succeed
their employer - to generate revenue
a product - to help the customer's needs
Term
sales path
Definition
the upward sequence of jobs in a sales career.
Term
What does it take to be successful in selling
Definition
love success selling - love of selling
s-service to others
u-use of golden rule
c-communication abilities
c-personal characteristics
e-excels at strategic thinking
s-sales knowledge
s-stamina for the job
Term
relationship selling
Definition
build long term relationships with clients
Term
ABC's
Definition
analyze-customer needs
benefit-present product benefits
commitment-gain commitment
service excellent service
Term
Learning selling skills
Definition
study the art and science then go into the field
Term
conceptual skills
Definition
cognitive ability so see the selling process
Term
human skill
Definition
the sellers ability to work with and through other people
Term
technical skills
Definition
is the understanding of and proficiency in the performance of specific tasks
Term
customer partnerships
Definition
its easier to keep an old customer than find a new one
Term
ESelling
Definition
when sales people use technology to better do there jobs
Term
great harvest law of sales
Definition
you reap what you sow - if you follow the golden rule people will treat you in that way.
Term
4P
Definition
price
product
place
promotion
Term
consultative selling
Definition
helping the customer receive strategic short-and long term goals through the use of the sellers good/and or service
Term
relationship gap
Definition
the difference between the buyers and sellers post sale level of concern for each other
Term
discretionary responsibility
Definition
a companies voluntary desire to make social contributions to society
Term
levels of moral development
Definition
level3 - what is right?
level2 - what does the law require
level1 - what can i get away with
Term
moonlighting
Definition
taking on a second job or going to school on the clock
Term
technology theft
Definition
taking company records to a new position such as customer lists
Term
code of ethics
Definition
a companies formal statement of values
Term
integrity
Definition
honest without compromise
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