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Definition
| On a printed sheet, an extra amount of printed image which extends beyond the trim edge of the sheet or page. |
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Definition
A construction line is used in drafting or architecture to help construct other lines. It is later erased because it is not part of the actual drawing. In our case, it’s not part of the dieline.
Example: When you want to align two objects, you can draw a construction line and move the two objects in-line with it.
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Term
Identify the following areas on the attached schematic.
- Corner
- Edge
- Face
- Glue Tab
- Lid
- Lid Tab
- Mountain Fold
- Valley Fold
- Radius
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Definition
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Definition
| Printed lines that show where to trim a printed sheet |
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Definition
| The digital document that contains a precise drawing indicating the shape and structural specifications of a package. |
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Definition
| Any container with a lid attached by means of a hinge. Cosmetic compacts and accessory cases, carrying cases, luggage, lunch boxes, attache cases, and recyclable containers. Various sizes and colors are available, as well as decoration and custom design |
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Term
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Definition
The Net designation represents all the components of a completed dieline before it is assembled.
For Example:
- LT - Lid Tab
- T - Tab
- GT - Glue Tab
- Fold or Edge
- Edge
- Face
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Term
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Definition
Registration marks are used when you have a piece that will have multiple applications during production. This could mean two or more letterpress ink colors, die cutting, foil stamping, or embossing.
Registration marks are important for precision and placement.
A piece that is mis-registered will show elements that may be side by side when they should have been on top of each other.
There are many different forms of registration marks, but the most common are the “crosshairs” or “target” style marks, color bars and even using the lines of crop marks
Registration marks will appear on each plate that you make, and they should be aligned to overlap perfectly. |
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Definition
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Definition
| Differences among packages that increase its visibility to the consumer. |
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Definition
| Defines and draws attention to a new or existing category that makes the consumer stop and take notice. |
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Term
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Definition
| Equal value associated with similiar looking packaging. |
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Term
| Packaging Process - Discover |
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Definition
Set goals and objectives
- Project orientation & Team Collaboration
- Conduct or Review Research & Consumer Insights
- Develop Marketing Brief
- Review manufacturing capabilities
- Visual Audits/Analysis
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Term
| Qualities - Plastic bottle/container |
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Definition
| Small container used most often to store liquids. Usually made by blow molding process. |
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| Qualities - Glass bottle/jar |
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Definition
| Small containers used most often to store liquids. A small container that often has a neck arrower than the body. |
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Definition
| An air-tight container made of thin metal that requires cutting or tearing to open. Ca hold a variety of products, with the overall majority being food preserved by canning. |
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Term
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Definition
| Most often an aluminum can that holds a single serving of a beverage. Typically has a pull-tab opening in the top, which is actually a stay-tab because it is not pulled off to dispense the liquid. |
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Definition
| A container that holds substances under pressure. Substance is released as a spray when a button is depressed. |
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Definition
| A type of paperboard used in the manufacture of light non-corrugated containers. It can be plain, lined or clay-coated. Examples of boxboard include shoe boxes, cereal boxes, pasta boxes, toilet paper rolls, gift boxes, cake mix boxes, toothpaste boxes, tissue boxes and paper egg cartons |
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| Qualities - Corrugated Cardboard box/carton |
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Definition
| A type of composite paperboard created by sandwiching a fluted board between two flat sheets of board. Lightweight yet extremely strong, corrugated board is widely used for shipping and packaging heavy and/or fragile merchandise and point-of-purchase displays |
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| Qualities - Speciality Carton |
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Definition
| Various geometric shapes including rectangles, squares, ovals, and rounds can be designed specifically to hold a particular product. |
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Definition
| Pouches that hold products. Design features include gussets for high volume content, handles, stand-ups, hanging holes for display, and resealable openings with ziplocks. |
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Term
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Definition
| Blister packs or blisters are preformed clear plastic packages that have a plastic blister top and a printed paperboard or foil backing that are heat sealed. |
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Term
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Definition
| A more secure type of bister pack. Consists of a paperboard, with the product on it, sandwiched by a clear plastic top and bottom that is heat-sealed along the edges. |
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Term
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Definition
| Generally refers to a flat sheet made out of paper, cellophane, or plastic that encloses various kinds of packages. |
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How did Napoleon's Army impact the history of packaging design? |
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Definition
| In 1795, the Napoleanic goverment announced a contest to which the winner would receive 12,000 francs ($2,500) if a way could be developed to preserve food for long periods. This would give France's a military advantage by giving troops the ability to move quickly into new terrirorties without worrying about food preparation. |
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Term
How does Coca Cola's brand depend on packaging design? |
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Definition
- Packaging and typeface connect on an emotional level
- Doesn't settle for parity and stands out among its competitors
- Expresses the brand's distinctive quality to the consumer through its packaging
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Term
What are some of the most important ethical considerations for packaging design? |
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Definition
Product Safety - Tamper-resistant packages and airtight containers for foods
Wasteful Packaging - Packaging that is not good for the environment
Misleading Labeling - Labeling must inform customers about a product’s contents and give directions for its use
Product Warnings -Products like alcohol and cigarettes and how to care for clothes
When a company fails to inform customers about product risks, the company can get sued and there could be harm to the customer. |
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Term
What is the target persona and why is it important to begin a design project by developing one? |
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Definition
A target persona is a semi-fictional representation of a ideal customer, for your brand, based on market research and data about existing customers.
A target persona will help determine the area of focus, guide product development, and allow for alignment across an organization. |
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Term
| Packaging Process - Creation |
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Definition
Complete selection
- Ideation and brainstorming
- Establish Mesage & Communication Hierarchy
- Develop style and mood boards
- Concept Development
- Design presentation
- Explore form and structure
- Prephotography
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Term
| Packaging Proces - Refinement |
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Definition
Final packaging system approved
- Refine selected designs
- Messaging & Executional Finalization
- Text Extend to Key SKUs
- Planogram visualization
- Structural Prototyping
- Pre-production meetings & Design Feasibility
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Term
| Packaging Process - Implementation |
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Definition
Control and Design Approval of SKU's
- Finalize designs for all package surfaces
- Complete photography
- Planogram finalization
- Dieline verificatio
- Complete Structural 3D Rendering
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Term
| Packaging Process - Production |
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Definition
Release of Final Art & Print Management
- High-resoution file preparation to Spec
- Color Correction
- Press Check/Printing
- Create Standards and/or Packaging Style Guides
- Archive Asset Mgmt
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