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P&R Chap 8 - Profit Maximization and Competitive Study
Profit Maximization and Competitive Study
30
Economics
Pre-School
09/27/2013

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Term
three basic asumption for a perfectly competitive market
Definition
1. price taking
2. product homogeneity
3. free entry and exit
Term
price taker
Definition
frim that has no influence over market price and thus takes the price as given.

- i.e. it takes the price as a given

- makes demand curve for a firm horizontal

(applies to consumers as well -- individual consumers have no impact on the market)
Term
free entry and exit
Definition
when there are no special costs that make it difficult for a firm to enter (or exit) industry

common obstacles:
- patents
- license fees
- immense investment costs (airlines)
- price collusion among existing firms
Term
profit
Definition
difference between total revenue and total cost

∏(q) = R(q) - C(q)
Term
marginal revenue
Definition
change in revenue resulting from a one unit increase in output
Term
demand curve in a competitive market
Definition
- horizontal

demand curve facing an individual firm in a competitive market is both its average revenue curve and its marginal revenue curve. Along this demand curve, marginal revenue, average revenue,and price are all equal.

*perfectly elastic (and thus horizontal), even though market demand curve is downward sloping.

this is because... a firm is choosing its output on the assumption that price will be unaffected by its choice.
Term
profit maximization by a competitive firm
Definition
a perfectly competitive firm should choose its output so that marginal costs equals price (MC(q) = MR = P)

*since firms take price as fixed, this is a rule for setting output, not price
Term
output rule
Definition
if a firm is producing any output, it should produce at the level at which marginal revenue equals marginal cost.

(true whether in competitive or non-competitive market)
Term
shut-down rule
Definition
the firm should shut down if the price of the product is less than the average economic cost of production at the profit-maximizing output.
Term
producer surplus
Definition
sum over all units produced by a firm of differences between the market price of a good and the marginal cost of production.
Term
long run profit maximization
Definition
the long-run output of a profit-maximizing competitive firm is the point at which long-run marginal cost equals the price.
Term
zero economic profit
Definition
a firm earning a normal return on its investment - i.e. it is doing as well as it could by investing its money elsewhere.
Term
long-run competitive equilibrium
Definition
all firms in an industry are maximizing profit, no firm has an incentive to enter or exit, and price is such that quantity supplied equals quantity demanded.
Term
economic rent
Definition
amount that firms are willing to pay for an input less the minimum amount necessary to obtain it.
Term
cost curve
Definition
describes the minimum cost at which a firm can produce various amounts of input
Term
perfectly competitive markets, summarized
Definition
where all firms produce an identical product (product homogeneity), and each firm is so small in relation to the industry that its production decisions have no effect on market price (price takers).

new firms can enter the industry if the see potential for profit and leave if they start losing money.
Term
a firm's supply curve...
Definition
shows how a firms supply curve changes as cost of production or the prices of inputs change.
Term
in the short run, firms will...
Definition
choose output levels in order to maximize profit.
Term
in the long run, firms will...
Definition
not only make output choices, but decide whether to be in a market at all.
Term
product homogeneity
Definition
when products of all the firms in a market are perfectly substitutable with one another

- referred to as "commodities"

- ensures there is a single market price
Term
in *highly* (not perfectly) competitive markets...
Definition
firms face highly elastic demand curves and relatively easy entry and exit.
Term
Revenue formula
Definition
revenue = (Price)(quantity sold)

R = Pq
Term
Profit formula
Definition
∏(q) = R(q) - C(q)
Term
slope of the total revenue curve
Definition
marginal revenue
Term
slope of the total cost curve
Definition
marginal cost
Term
total cost is positive even when output is zero because...
Definition
there are still fixed costs in the short run.
Term
q* on a short-run profit maximization graph
Definition
- where profit (i.e. distance between R and C) is greatest.
- where MRq = MCq (the slopes of each curve)
- i.e. where ∆π/∆q = 0
Term
short-run profit maximization, restated
Definition
is maximized at point at which an additional increment to output leaves profit unchanged

- i.e. where ∆π/∆q = 0
Term
since capital is fixed in short-run...
Definition
firms operate with fixed amounts of capital and must choose the levels of its *variable* inputs (labor and materials) to maximize profit
Term
Accounting Profit vs. Economic Profit
Definition
Accounting: normal

Economic: includes opportunity costs (economists view costs in terms of opportunity costs.)
- explicit opportunity costs: (explicit payments -- food, labor rent, etc.)
- implicit opportunity costs: (wages you're not earning elsewhere)
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