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P&R Chap 17 - Markets with Asymmetric Info
Markets with Asymmetric Info
19
Advertising
1st Grade
11/30/2013

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Term
asymmetric information
Definition
Situation in which a buyer and a seller possess different information about a transaction.
Term
When sellers of products have better information about product quality than buyers, a “lemons problem” may arise in which...
Definition
low-quality goods drive out high quality goods (as buyers lower their expectations about the average quality of cars on the market)
Term
adverse selection
Definition
Form of market failure resulting when products of different qualities are sold at a single price because of asymmetric information, so that too much of the low-quality product and too little of the high-quality product are sold.
Term
implications for insurance market
Definition
People who buy insurance know much more about their general health than any insurance company can hope to know, even if it insists on a medical examination.

As a result, adverse selection arises, much as it does in the market for used cars.
Term
implications for credit
Definition
Credit card companies and banks can use computerized credit histories, which they often share with one another, to distinguish low-quality from high- quality borrowers.

Many people, however, think that computerized credit histories invade their privacy.
Term
other examples of asymmetric info
Definition
Retail stores: Will the store repair or allow you to return a defective product?

● Dealers of rare stamps, coins, books, and paintings: Are the items real or counterfeit?

● Roofers, plumbers, and electricians: When a roofer repairs or renovates the roof of your house, do you climb up to check the quality of the work?

● Restaurants: How often do you go into the kitchen to check if the chef is using fresh ingredients and obeying health laws?
Term
market signaling
Definition
Process by which sellers send signals to buyers conveying information about product quality.
Term
To be strong, a signal must be...
Definition
...easier for high-productivity people to give than for low- productivity people to give, so that high-productivity people are more likely to give it.
Term
education as signaling
Definition
Education can be a useful signal of the high productivity of a group of workers if education is easier to obtain for this group than for a low- productivity group.
Term
moral hazard
Definition
When a party whose actions are unobserved can affect the probability or magnitude of a payment associated with an event.
Term
effects of moral hazard
Definition
Moral hazard alters the ability of markets to allocate resources efficiently.
Term
principal–agent problem
Definition
Problem arising when agents (e.g., a firm’s managers) pursue their own goals rather than the goals of principals (e.g., the firm’s owners).
Term
agent
Definition
Individual employed by a principal to achieve the principal’s objective.
Term
principal
Definition
Individual who employs one or more agents to achieve an objective.
Term
horizontal integration
Definition
Organizational form in which several plants produce the same or related products for a firm.
Term
vertical integration
Definition
Organizational form in which a firm contains several divisions, with some producing parts and components that others use to produce finished products.
Term
efficiency wage theory
Definition
Explanation for the presence of unemployment and wage discrimination which recognizes that labor productivity may be affected by the wage rate.
Term
shirking model
Definition
Principle that workers still have an incentive to shirk if a firm pays them a market-clearing wage, because fired workers can be hired somewhere else for the same wage.
Term
efficiency wage
Definition
Wage that a firm will pay to an employee as an incentive not to shirk.
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