Shared Flashcard Set

Details

Ownage
Business
22
Business
12th Grade
05/29/2008

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Cards

Term

Marketing

Definition
Proces of developing, promoting, and dsitributions, productions, or good and services to satisfy customers needs and wants.
Term
Marketing Mix
Definition

A combination of 4 logic marketing stragetic known as the 4 P's

Term

Product

Definition
A good or service that any for proft industry sells to its customers.
Term
Planning
Definition
Analyzing information and making decisions about what has to be done.
Term
Organizing
Definition
Taks that are coordinated to a co mpanys goal.
Term
Promotion
Definition
Any form of communications used to persuade to buy products
Term
Service
Definition
Something that you do
Term
Entertainment
Definition
Something that keeps you occupied
Term
Professional Sports
Definition
You get paid to pay
Term
Amateur Sports
Definition
Not paid to play
Term
Recreational Sports
Definition

Play for fun

Term
Discretionary Income
Definition
Money left to spend after necessary expenses are paid.
Term

Produt Placement

Definition
the apperance of a product as a prop in a film or TV show in exchange for a fee, paid by the products advertiser
Term
Niche
Definition
Digital cable offering hundreds of TV channels
Term
NCAA
Definition
National College Atheletic Association
Term
Title IX
Definition

A law that bans gender dicrimination in schools that receive federal funds.

Term
Target Market
Definition
A specific group or consumer
Term
Geographic
Definition
Land or Area
Term
Marketing Segmentation
Definition
A way of analyzing a market by specific characteristics to created a target market
Term
Demograhpic
Definition
Statistic that decribe a population in the terms of personal characteristic
Term
Psychographic
Definition
Stuares of consumers based on their attributes invests and opinions.
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