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Definition
| the activity, set of institutions, and processes for creating. capturing, communicating, delivery, and exchanging offerings that have value for customers, clients, partners, and society at large |
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Definition
| specifies the marketing activities of a dirm for a specific period of time |
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Definition
| the trade of things of value between the buyer snd the seller so that each is better off as a result |
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Term
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Definition
Product Price Place Promotion
(creating, capturing, delivering, communicating) |
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Term
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Definition
| items that you can physically touch |
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Term
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Definition
| intangible customer benefits that are produced by people or machines and cannot be separated from the producer |
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Term
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Definition
| opinions, programs, and philosophies |
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