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Origins of Broadcasting
Chapters 1 & 2
85
Communication
Undergraduate 3
09/21/2011

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Cards

Term
Why is telecommunication an important infrastructure?
Definition
1. Reception of ideas & information

2. Has a pervasive presence in our lives
Term
What are the THREE components of electronic media?
Definition
1. Electronic - human manipulation of electronic energy

2. Media - conduits or carriers of human communication that can reach great numbers of people.

3. Broadcasting - from one to many
Term
Definition of broadcasting.
Definition
To send out sound and pictures by means of radio waves for reception by the general public.
Term
Why hybrid services like DBS and Cable do not fall under "broadcasting"
Definition
Broadcasting is free to the general public; cable and DBS services require a fee to access their services.
Term
5. Features that electronic media (broadcasting, cable TV) provide to the public: Diversion, enrichment, and surveillance.
Definition
a. Diversion
i. People want to be entertained/diverted from pressures of their life.. .Want to watch things like South park or Family Guy
b. Enrichment
i. Primarily things like PBS
ii. Designed to educate; can enrich their lives
c. Surveillance
i. Things like CNN and Fox
ii. Surveillance of government…
Term
Weaknesses of wired communication?
Definition
Construction and maintenance
Term
James Clark Maxwell
Definition
Developed the THEORY of electromagnetic radiation
Term
Heinrich Hertz
Definition
Created a way to TEST AND DEMONSTRATE electromagnetic radiation
Term
Guglielmo Marconi
Definition
Began experiments with radio transmitters and receivers,

created wireless telegraph

Owned American & British marconi
Term
Form of earliest radio before broadcasting
Definition
Point to point communication in the telegraph
Term
Initial uses of radio before broadcasting?
Definition
Point to point communication
Term
Titanic and its affect on radio regulation and the shipping industry
Definition
Wireless Ship Act of 1910 (first radio law*) did not require an operator on duty for a specific number of hours;

Titanic inspired Radio Act of 1912,
set frequencies and hours of operation
Term
Earliest known form of broadcasting?
Definition
Fessenden's continuous wave transmitter which sent voice to ships at sea
Term
Lee Deforest
Definition
Created the AUDION, which linked fleming valves together to boost radio signals

Took radio into the electronic age
Term
Navy and WWI's effect on Radio Development
Definition
Navy took control of radio and assumed liability for all patent infringements

Technology advanced rapidly as companies could pool their technologies and many radio operators were trained during the war
Term
Formation of RCA
Definition
1. Formed after the war

2. Fear of foreign control of American Marconi

3. Navy created idea that AT&T, GE, Westinghouse would merge into one company

4. RCA took control of American Marconi
Term
RCA Agreement
Definition
Allowed GE, Westinghouse, & AT&T to take advantage of each others discoveries

1. GE & Westinghouse manufactured radio sets
2. RCA sold the equipment
3. AT&T build radio transmitters
Term
Frank Conrad
Definition
Founder of KDKA

Began experimental broadcasts in Pittsburg; He was a westinghouse engineer
Term
Significance of KDKA
Definition
First commercial radio station
Term
15. Early formation of radio networks and why telephone group had a technological advantage over the radio group
Definition
AT&T had superior technologically behind their network linking one station to another; had the equipment and technical support that the Radio Group didn't have
Term
Telephone Group and toll broadcasting
Definition
b. Individuals or businesses would go to the radio station, pay X amount of dollars, and make live announcements for their business
Term
Radio Group and indirect support
Definition
b. Indirect support relied on profit coming solely from the purchase of radio sets; hopefully more and more individuals would decide to purchase a set
Term
RCA - AT&T Agreement
Definition
AT &T Would leave broadcasting and gave up its monopoly claim

AT&T would focus on its network relay systems

RCA was missing out on controlling radio stations and AT&T wanted to focus on interconnection
Term
David Sarnoff
Definition
Started NBC in 1926

Operated two networks:
1. NBC Red - telephone group
Became NBC television
2. NBC Blue - became ABC/Disney
Term
Creation of CBS
Definition
a. “Colombia Broadcasting System”
b. Began in 1927
i. Investment was by Colombia Phonograph; it later drops out
ii. William Paley buys Colombia
c. Is the “Tiffany network”
Term
William Paley
Definition
Bought Columbia and was responsible for CBS's success
Term
Edwin Armstrong
Definition
Invented the FM frequency, which was less prone to static and had better sound reproduction
Term
Provisions of Radio Act of 1912
Definition
Required Licensing to broadcast

Set frequencies and time limits for broadcasters
Term
State Regulation and Radio Waves for Broadcasting after KDKA
Definition
There was more and more interference due to more people broadcasting;

People were violating their scheduled times for broadcasting, therefore multiple people were using the same frequencies

There was no set standard of equipment
Term
Effect of the Zenith Decision
Definition
1. Led to the Radio Act of 1927

2. Interference was bad at night because waves would reflect off of the ionosphere and travel long distances

3. Secretary of commerce could not regulate the industry single-handedly
Term
Radio Act of 1927
Definition
Established the Federal Radio Commission
-gave FRC the power to determine licensees
- placed emphasis on Local stations
Term
Communications Act of 1934
Definition
Established the FCC; permanent 5 member body to oversee the regulation of wireless and wired communicatio everywhere
Term
Types of Programs on the Radio
Definition
Situation Comedies

Crime Shows

Dramas

Soaps
Term
Use of Fireside Chats
Definition
FDR would address the nation to update them on the state of economic affairs in the country

People kept FDR's photo near the radio set
Term
Radios programming response to TVs growth and popularity in the 1960s
Definition
Programming became highly specialized, appealing to very specific demographic audiences
Term
Role of FCC in Development of FM
Definition
New stations wishing to broadcast had to use the FM frequency, as AM frequencies were already taken
Term
Contemporary FM formats v. AM formats
Definition
FM took over genres of music; AM switched to all talk or golden oldies
Term
Deregulation of broadcast ownership in the 1980s - present
Definition
Deregulation led to large media moguls; prior to deregulation, companies could only own X amount of each type of station
Term
Effect of PTAR 71
Definition
"Prime Time Access Role"

Local stations were given the 7-8 hour for broadcasting; prime time switched to 8-11
Term
Public Broadcasting Service
Definition
Manages the network interconnections between public stations.
Term
Development of new TV Broadcast networks (Fox, UPN, WB, CW, MyNetwork TV)
Definition
Developed through mergers
Term
Effects of satellites, cable television, and VCR development on broadcasting revenue, advertising, and programming
Definition
1. More fragmentation in the audience

2. Harder to reach the mass market because people were using different sources

3. More competition for advertising dollars

4. Satellites had the capability to set up nationwide networks
Term
Dregulation beginning in the 1980s (specifically, liberalized ownership limits)
Definition
Deregulation allowed companies to grow through big time consolidation and acquisitions
Term
CATV's origination and uses
Definition
Sharing of a common antenna system to pick up tv stations

Originated in rural towns like Astoria, Ore and Lansford, PA
Term
FCC REgulation in the 1960s concerncing cable system importation of distant program signals
Definition
Cable systems had to carry all tv stations within 60 miles and couldn't carry shows from distant stations that duplicated those offered by local stations; in top markets, CATV systems had to get approval to import distant stations
Term
Deregulatory provisions contained in the Cable Act of 1984
Definition
Reduced FCC control over cable

Made the local community the major force in cable regulation

Large companies rushed to get local franchise rights for cable systems
Term
Why did cable growth surge in the 1970s and 1980s?
Definition
1. Creation of networks like HBO which offered content that was not available to regular tv viewers

2/ Deregulation from FCC allowed direct competition between cable and regular tv; allowed operators to set rates and rules covering product services
Term
Rise of competition from TVRO and DBS
Definition
TVRO - backyard satellite dish

DBS - Direct Broadcast Satellite- service from satellite to compact home receivers
i.e. DirecTV

became popular because they dropped in price and Congress allowed DBS to carry local channels
Term
Alternatives to cable-- vcr, dvd, dvr
Definition
1. VTR debuted in 1956 but was only for networks Sony distributed a public one in the 1970s; later, Supreme Court rules that home taping doesn't violate copyright laws

2. DVDs provide home recording options, large increase from 2001 to 2006

3. DVR provides option to record programming onto a hard disk drive for later viewing
Term
The SAGE project
Definition
Early warning radar system for missile attacks

The MODEM AND VIDEO DISPLAY were outgrowths of the SAGE project
Term
Concept of packet switching
Definition
Paul Baran and Donald Davies worked individually with the idea

Provided for small data packets ot be sent over a network of nodes, so that there were multiple routes for the sending/receiving of information

works like a neural pathway
Term
ARPANET
Definition
Funded by US in 1968

Purpose was to build the first interactive computer network; operational in 1969

First form of the internet
Term
USENET
Definition
Extended the use of the system (email) to many university researchers
Term
NSFNET
Definition
linked supercomputer centers across the country

Internet was born when NSFNET replaced ARPANET; had 30 times more bandwidth
Term
Ray Tomlinson
Definition
Developer of email in the early 1970s
Term
Domain names
Definition
".gov, .edu. .com .nu"

Extended the usefulness of networking, created an easier way to connect
Term
Internet Service Providers
Definition
Allowed everyone to connect to the new network
Term
Time-Berners Lee
Definition
Invented computer code within text on the screen, which allowed for hyperlinks to be used

Developed the idea of using a graphical interface for retrieving information on network databases

Hyperlinks are used to call up information on remote computers, replaced the use of IP addresses
Term
Uniform Resource Locator
Definition
"URL" used to locate information on a network and send it back to the person requesting it... Concept was the "World Wide Web"

WWW came in the early 1990s and is the most useful piece of internet for most people
Term
Marc Andreeson
Definition
Developed Mosaic in 1993, the forerunner to Netscape Navigator and Firefox
Term
What has become the most significant threat to cable
Definition
DBS
Term
When was the first recorded broadcast?
Definition
1956
Term
McCarthyism
Definition
Allegations of communism
Term
Payolla
Definition
Commercial bribe, not offical advertising. Paying a radiostation to play a song for a record label but not announcing it was funded by the record label
Term
VHF and UHF
Definition
"Very high frequency" and "Ultra High Frequency"

UHF initially at a disadvantage because not all receivers picked up their signal

vhf is 2-13

UHF is 13+
Term
ENG
Definition
Lighter weight equipment that can be taken on site practically anywhere
Term
Who was given credit for inventing the Audion tube?
Definition
Lee Deforest
Term
he Italian inventor who was the first pioneer to discover a use for radio waves?
Definition
Marconi
Term
What was the electronic device DeForest utilized to make the audion tube?
Definition
Fleming Valve
Term
Although DeForest liked to claim credit for the first radio broadcast of voice and music, who made the first known broadcast of voice and music on December 24, 1906?
Definition
Fesseden
Term
Who invented FM radio?
Definition
Edwin Armstrong
Term
At the age of 14, who provided a design for TV on a school blackboard
Definition
Farnsworth
Term
What tv enjoyed initial success before the development of electronic tv?
Definition
Mechanical TV
Term
Who had success in getting RCA to hear and sponsor their idea for television
Definition
Vladimir Zworykin
Term
Who invented and won the early patent battle concerning television and how did htey respond to RCA's request to buy rights to the patent
Definition
Farnsworth; he held his ground and wanted continuous royalties
Term
What decade did Sarnoff believe tv would be in most peoples homes? Why didn't the launch of tv take place under such a timetable?
Definition
1930s

No way to reliably send the signal by broadcast and no public demand for it
Term
Who led the CBS network to great success through his programming ability, airing successful drama shows and people like Orson Wells and Edward R. Murrow?
Definition
William S. Paley, found of CBS, known for his programming ability that focused on content
Term
What type of problems did tv actors experience in the studio or on the set?
Definition
Hot lights, and greenpurple make up
Term
In 1940, what did the FCC chairman do that affected RCA and David Sarnoff
Definition
Pushed antitrust law that weakened Sarnoff's stronghold; RCA sold off part of its network which because ABC
Term
What businessman from NJ developed a better tv set than rca? What standard did the FCC endorse?
Definition
Alan Dumont of the Dumon Network created a 600 line tv

FCC endorsed Sarnoff's 450 line standard
Term
Who invented an inexpensive tv set in 1947? How much did it cost?
Definition
Earl Muntz; 170 dollrs
Term
What network had their standard approved initially by the FCC? Why was standard changed? Which company eventually was granted the standard for color tv?
Definition
CBS was initially approved with mechanical color TV

Electronic color tv was created and mechanical wasn't compatible with sets in peoples homes

RCA was granted the standard instead of CBS
Term
During the early years of TV, what dropped dramatically during the airing of the Jack Benny show
Definition
Water usage
Term
Which company helped develop communication satellites
Definition
NBC under RCA
Term
Who didn't want the word TV uttered in his home during the last 10 years of his life
Definition
Farnsworth
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