Term
| Primary and secondary research (explain) |
|
Definition
Primary research — relies on first-hand data you collect yourself – only used when secondary data is not sufficient
Secondary research — information others have gathered and published previously |
|
|
Term
| Three types of primary research (name & explain) |
|
Definition
Observation
Experimentation
Normative survey research |
|
|
Term
|
Definition
| the particular problem that is to be solved by research (What?) |
|
|
Term
|
Definition
| the goal of the study & includes aims and objectives (Why?) |
|
|
Term
|
Definition
| statement to be proved true or false through research – states no difference will be found in the factors being studied – removes bias |
|
|
Term
|
Definition
Formal vs. informal
Short vs. long
Informational vs. analytical
Vertical vs. lateral
Internal vs. external
Periodic (scheduled)
Functional |
|
|
Term
|
Definition
Recognize and define the problem
Select a method of solution (Primary or Secondary)
Collect and analyze data
Arrive at an answer |
|
|
Term
|
Definition
Contribute to overall meaning
Reinforce and supplement written or spoken words
Communicate ideas that cannot be conveyed effectively in written form
Have a simple, effective design that is easy to understand
Depict information honestly |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Author, F (Year). Name of Book. City, ST: Publisher's Name. |
|
|
Term
|
Definition
Memorized
Manuscript or scripted
Impromptu
Extemporaneous |
|
|
Term
|
Definition
| written first and delivered verbatim |
|
|
Term
|
Definition
| written and read to the audience |
|
|
Term
|
Definition
| not written at all because speaker does not have prior notice |
|
|
Term
|
Definition
| planned, prepared, rehearsed but not written in detail |
|
|
Term
| Types of Presentation Visuals |
|
Definition
Multimedia
Still projection options
Board and flipchart
Hard copy |
|
|
Term
|
Definition
Uses high-tech equipment
to project images and sound from a computer, the Internet, or sound systems |
|
|
Term
|
Definition
| Projects still (unanimated) image |
|
|
Term
|
Definition
| Enhances group discussion and helps create an informal environment |
|
|
Term
|
Definition
Provides detailed information
to augment visual aids in a specific section of the presentation |
|
|
