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keeping the audience foremost in mind at every step of speech preparation and presentation |
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a process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences |
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demographic audience analysis |
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audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background |
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creating an oversimplified image of a particular group of people usually by assuming that all members of the group are alike |
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situational audience analysis |
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audience analysis that f ocuses on situation factors such as the size of the audience, the physical setting, the disposition of the topic to the audience, and the occasion |
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a frame of mind in favor of or oppsed to a person, policy, belief, institution, etc |
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fixe alternative questions |
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questions that offer a fixed choice between two or more alternatives |
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questions that require responses at fixed intervals along the scale of answers |
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questions that allow respondents to answer however they want |
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the seven elements of speech communication |
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1. speaker
2.message
3.channel
4.listener
5.feedback
6.interference
7.situation |
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Hollingworth's types of audiences |
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Definition
1.pedestrian:interest level is unknown
2. passive:interest level is low
3. selected: interest level is there, but audience is in need of knowledge
4.concerted: lacking motivation
5. organized: audience knows why they are there |
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1. age
2. gender
3. ethnicity
4. origin
5.etc |
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always move audience to the LEFT
knowledgable<----unknowledgable
favorable<------------------unfavorable |
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putting a speech together in a particular way to achieve a particular result with a particular audience |
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the major points developed in the body of a speech |
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a method of speech organization in which the main points follow a TIME pattern |
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a method of speech organization in which the main points follow a DIRECTIONAL pattern |
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a method of speech organization in which the main points show a cause and effect relationship |
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method of speech organization in which the main points deal with a problem and solution |
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a type of speech organization in which the main points divide the topic into logical and consistent subtopics |
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materials used to support a speakers ideas. Types are: examples, statistics, and testimony |
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a word or phrase that connects the ideas of a speech and indicates the relationship between them |
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a word or phrase that indicated when a speaker has finished one though and is moving onto another |
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a statement in the bodt of the speech that lets the audience know what the speaker is going to discuss next |
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a statement in the body of the speech that summarizes the speakers preceding point or points |
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a very brief statemnet that indicateds where a speaker is in the speech or that focuses attention on key ideas |
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important attention gettters |
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Definition
1. relate the topic directly to your audience
2. ask a question
3. arouse the curiousity of your audience
4. state the importance of your topic
5. shock or startle your audience(statistics)
6. use a quotation |
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an object, usually built to scale, that represents another object in detail |
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visual aid to show statistical trends and patterns
1.line graphs-to show growing patterns
2-pie graph-simple illustrations for distributing
3-bar graph-for comparing 2 or more items |
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used to summarize large blocks of information usually in list form |
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visual aid drawn, written, etc on overhead |
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no more than 30 seconds
cue to exact place you want it
beware of low resolution videos |
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Definition
speech that combines several kinds of visual aid and or audio aids into the same talk |
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your body as a visual aid |
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communicated with the audience
clarify your ideas
maintain eye contact |
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Term
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Definition
1. do NOT write complete sentences
2. DELIVERY reminders[Ex:eyes for eye contact]
3. Don't clutch cards in both hands
4. Write quotes, statistics, etc
5. Only write on ONE side of the card
6. write neatly
8. don't try to hide your cards
9. keep cards in order |
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visual aid notes on powerpoints |
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Definition
don't overcrowd slides
don't put too many bullet points
go to class early
use a wireless clicker
blank slides between ideas
use BIG pictures
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stealing a speech entirely from a single source and saying it's your own |
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stealing ideas of language from two or three sources and passing them off as your own |
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failing to give credit for particular parts of a speech that are borrowed from other people |
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to restate or summarize an authors ideas in own words |
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