Term
| Term: Moral/ethical dilemmas that might arise in a business setting |
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Definition
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Term
| Term: Ethical problems specific to marketing |
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Definition
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Term
| Term: Set of values that guide decision making and behavior |
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Definition
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Term
| Term: Voluntary actions of company to address the ethical, social, and environmental impacts of its business operations and the concerns of stakeholders |
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Definition
| Corporate social responsibility |
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Term
| What are the steps to make ethical decisions? |
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Definition
1. Identify issues
2. Gather info and identify stakeholders
3. Brainstorm and evaluate alternatives
4. Choose a course of action |
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Term
| There are three phases when integrating ethics into marketing. What are they? |
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Definition
-Planning phase
-Implementation phase
-Control phase |
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Term
| What are the inputs (and outputs) of corporate social responsibility? |
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Definition
-Consumer
-Company
-Cause/issue |
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Term
| What are the six basic ethical values all marketers should have? |
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Definition
-Honesty
-Responsibility
-Fairness
-Respect
-Openness
-Citizenship |
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Term
| What are the three ethical norms? |
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Definition
1. Do no harm
2. Enhance ethical values
3. Foster trust in the mktg system |
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Term
| What are the six tests of ethical action? |
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Definition
-Publicity test
-Moral mentor test
-Admired observer test
-Transparency test
-Person in the mirror test
-Golden rule test |
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