Term
BLUE 2:
How many bytes are in a bit? |
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Definition
-8
There are 8 bits in one byte.
• Byte = 8 bits
• Kilobyte = KB = 1000 bytes
o Thousand
• Megabyte = MB = 1,000,000 bytes
o Million
• Gigabyte = GB = 1,000,000,000
o Billion
• Terrabyte = TB = 1,000,000,000,000 |
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Term
BLUE 2:
List 3 types of media that use bytes |
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Definition
-pictures, music, documents
• → not just numbers and words but pictures, sounds, moving video, can all be stored in binary numbers
o now we have capability through electrical patterns of information to send everything |
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Term
BLUE 2:
Does a binary or analog copy of something resemble the original form? |
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Definition
-analog
• Analog
o Copy resembles the original form
• Vinyl Recording
• Printed photograph
• Binary
o The structure is totally separate
o All binary looks the same
o No matter what is getting copied |
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Term
BLUE 2:
What does pixel stand for? |
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Definition
-picture element
• pixel = picture element
• 1 pixel=1 byte |
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Term
BLUE 2:
How fast does light travel? |
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Definition
186,000 miles/sec
• Transmission
o (Works in a different way now that we are in digital age, working with binary information)
o Atoms all travel physical speed
• Fast as a person can travel
o Bits speed of electricity – now that we are digital
• Speed of light
186,000 miles a second
700 million miles an hour
• Now knowledge can travel at a different rate/pace than humans |
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Term
BLUE 2:
Why are bytes and bits important to New Media? |
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Definition
-they allow more data to be stored in a small space
^This is only one correct answer. Below I have listed other possible answers
Storage:
• You can store huge amounts easily with no drain on physical resources
Manipulation
• Atoms change at surface
• Bits we change a deeper level
o Much harder to detect
Search
• Easier
• Makes information more accessible
• More useful |
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Term
BLUE 2:
What is the speed of light in miles per hour? |
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Definition
-700 million
• Speed of light
o 186,000 miles a second
o 700 million miles an hour |
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Term
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Definition
-American Standard Code for Information Interchange
• ASCII
o American Standard Code for Information Interchange
o Gives every letter a number (including punctuation) |
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Term
BLUE 2:
How many snapshots does it take to make a very high resolution sound? |
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Definition
. The correct answer is 44,100/second
CD sound
• How do I convert sound and put it onto a digital form?
• Lots of bits
o Snapshots of volume
o Uses 2 bytes for volume = 2^16
o Sound pressure 0 = 65536
o Convert sound pressures to certain electrical charge and then convert to binary
• Sampling (snapshots)
o CD = 44,100/second |
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Term
BLUE 2:
How many bytes are in a kilobyte? |
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Definition
• Kilobyte = KB = 1000 bytes
o Thousand |
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Term
BLUE 2:
GREEN 4:
How much more data does a color picture have than a gray scale picture? |
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Definition
-3x more
Gray Scale:
• 1 byte = 256 shades of gray
Color
• 1 byte for each color (out of Red, Green, and Blue)
• color pictures have 3 times as much data to store than a gray scale picture |
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Term
GREEN 4:
Professor Carl Fisher chose which online study site as the best, describing it as having a "generally useful, more nuanced interpretation than the others."? |
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Definition
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Term
GREEN 4:
Which of the following supplementary study materials has the longest history? |
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Definition
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Term
GREEN 4:
What new service or product can we expect to see from Google this fall? |
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Definition
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Term
GREEN 4:
Google is in a rivalry with what company over the use of mobile phones? |
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Definition
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Term
GREEN 4:
Twitter is improving its website by: |
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Definition
| o creating a dual screen view to eliminate the need to navigate to other pages |
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Term
GREEN 4:
What popular bookstore chain actually owns SparkNotes? |
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Definition
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Term
GREEN 4:
Which of the following MOST clearly defines an internet “meme?” |
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Definition
| o An idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms. |
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Term
GREEN 4:
In 2000, a Mr. Allen S. Rout uploaded a picture of his smiling 5-month old son onto the internet. He later found out that his son's picture had become an internet meme. What is an internet meme? |
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Definition
| o an idea, image, catchphrase or video that goes viral, mutating via amateur remixes into unexpected forms. |
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Term
GREEN 4:
According to Mike Shatzkin, within a decade, how much of all books sold will be print versions? |
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Definition
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Term
GREEN 4:
How long has Amazon been selling Kindle Books for? |
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Definition
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Term
GREEN 4:
The iPad and kindle have replaced what free commodity to publishers? |
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Definition
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Term
GREEN 4:
With the emergence of e-books, what is a disadvantage for publisher and/or author that may help sell their book? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
How much sleep is a person supposed to get a night? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
What is the number one excuse used by college students for not eating healthily? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
What is considered a good amount of fruits and vegetables at one given time/meal? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
A persons Body Mass Index (BMI) is calculated by a persons _____ and _____. |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
True or False, vitamins are an adequate replacement for nutritious necessities? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
True or false, BMI’s are the best way to determine if a person is overweight or not? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
A person should exercise at least _____ a day. |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
True or false. Tap water is just as good to drink at filtered/bottled water? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
True or false, a number of weight related diseases are connected to a lack of sleep? |
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Definition
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Term
RED 1-ARMC Health Notes & Switch 1-5:
According to Switch, what are the three steps to making a change or changing a person’s behavior? |
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Definition
-Direct the rider
-Motivate the elephant
-Set a clear path |
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Term
BLUE 5:
1.) What legislation was created as a result of the sinking of the
Titanic?
A. Radio Act of 1910
B. Radio Act of 1912
C. Telecommunications Act of 1912
D. Communications Act of 1910 |
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Definition
B. Radio Act of 1912
• The Radio Act of 1912 is a US Federal Law that required all seafaring vessels to maintain 24-hour radio watch and keep in contact with nearby ships and coastal radio stations.
• Part of the momentum for the act's passage was the sinking of the Titanic
• The act set a precedent for international and federal legislation of wireless communications. It was followed by the Radio Act of 1927 which created the Federal Radio Commission (FRC) |
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Term
BLUE 5:
2.) As purposed in Switch, which of the following techniques are NOT used to direct the rider?
A. Find the Bright Spots
B. Point to Destination
C. Grow Your People
D. Script the Critical Moves |
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Definition
C. Grow your people
• Grow Your People (cultivating an identity and instilling a mindset) falls under the category of Motivate the Elephant
• Rider- the Rational side of you, the analyzing mechanism, the part that looks into the future (its opposite is the Elephant which is the Emotional often instinctive part of you)
• SO, to direct your rider, you must:
o Find the Bright Spots: Investigate what is working and clone it.
o Script the critical moves: Come up with specific behaviors to change (Ex: To be healthier, ALWAYS buy 1% milk)
o Point to the destination: Allow people to know what their GOAL is and WHY it’s worth it. (and ending point plus an incentive) |
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Term
BLUE 5:
3.) In 1877 Emily Reynaud created the first praxinoscope. What major field
was this technology part of?
A. Motion picture cameras
B. Moving image toys
C. Photography
D. Kinetography |
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Definition
B. Moving image toys
• The praxinoscope was an animation device, the successor to the zoetrope
• It was invented in France in 1877 by Charles-Emile Reynaud
• Like the zoetrope, it used a strip of pictures placed around the inner surface of a spinning cylinder
• This allowed him to show hand-drawn animated cartoons to larger audiences, but it was soon eclipsed in popularity by the photographic film projector of the Lumiere Brothers
• Moving image toys: drawn animation in motion (think flip book) |
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Term
BLUE 5:
4.) Which web-based video series (discussed in class) gained worldwide
media attention when it was outed as fictional in September 2006?
A. Miss Teen USA
B. LovelyGirl15
C. LonelyGirl15
D. Evolution of Dance |
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Definition
C. LonelyGirl15
• YouTube: Broadcast Yourself
• Viral Fictional Video Blog
• People:
o Mesh Flinders- screenwriter
o Miles Beckett- wanted in the entertainment business
o Gregg Godfried- Entertainment lawyer, thought of series
o Jennifer Rose- Actress
• Good story line: drama, teenage angst, romance
• 2 or 3, 2 minute episodes a week
• Now has her own site, pretty profitable
• Gave way to a new outlet of film-making |
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Term
BLUE 5:
5.) Which viral video recently became a Billboard Top 100?
a. Numa Numa
b. The Bed Intruder Song
c. David After Dentist
d. Chocolate Rain |
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Definition
B. The Bed Intruder Song
• YouTube: Broadcast Yourself
• Viral Video: VERY quick spreading, all over internet
• Consumer created content
• "Bed Intruder Song" is a song by Antoine Dodson and The Gregory Brothers, featuring Kelly Dodson.
• The song by the Auto-Tune the News creators features processed vocals of Antoine Dodson, who was talking to a news reporter about the attempted rape of his sister Kelly.
• The song peaked at number 89 in the Billboard Hot 100, the only song that week to enter the chart on iTunes downloads only.
• The original music video for "Bed Intruder Song" went viral. Between July 30 and August 30, 2010, it was viewed over 15 million times.
• The song is based on a recording from a WAFF-48 news report about an attempted rape in Huntsville, Alabama. |
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Term
BLUE 5:
6.) Which of the following is an aspect of radio that is NOT always
government regulated?
a. Cellular sales
b. Licenses
c. WiFi
d. Broadcasting |
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Definition
C. WiFi
• A Wi-Fi enables devices such as a personal computer, video game console, smartphone or digital audio player can connect to the Internet when within range of a wireless network connected to the Internet.
• Cellular sales, radio licenses, and radio broadcasting have all been government regulated (or still currently is)
• BUT, WiFi is relatively new, so the government is still figuring out a way to make this accessible
• Now, some major cities have WiFi as well as campuses and most businesses
• (According to the Article) Thee FCC is using the deployment of television-band white spaces for the new expanded WiFi
• This month, the F.C.C. is likely to approve what could be an even bigger expansion of the unlicensed airwaves, opening the door to supercharged Wi-Fi networks that will do away with the need to find a wireless hot spot
• The stronger, faster networks will extend broadband signals to bypassed rural areas and allow for smart electric grids, remote health monitoring and, for consumers, wireless Internet without those annoying dead zones.
• Julius Genachowski - the chairman of the F.C.C.
• The new airwaves are particularly attractive because television signals are low-frequency waves, meaning they can travel farther, go more easily through walls, trees and other obstructions, and provide more reliable connections
• by making the airwaves available free, the F.C.C. is bypassing the possibility of using them to generate revenue, either through auctions or user fees. |
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Term
BLUE 5:
7.)Question: What is the name of Itunes new music social networking sight?
A. Bing
B. Ping
C. Nano
D. Ishare |
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Definition
B. Ping
• Social network for music
• Allows you to see what your friends are listening to, talking about, and downloading
• Allows you to follow artists and get discounts
• Helps you find new music based on your preferences
• Free! On iTunes 10
• Steven P. Jobs, Apple’s chief executive
• Facebook blocked Apple because Ping had the potential to send too much traffic Facebook’s way and cause “site stability” and “infrastructure” problems |
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Term
BLUE 5:
8.) What is Google calling the new addition to their search tool "which predicts Internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed?"
A.) Google Speed
B.) Go Google
C.)Google Instant
D.)Google Quick |
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Definition
C. Google Instant
• new search enhancement that shows results as you type
• The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.”
• Benefits
o Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
o Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
o Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way. |
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Term
BLUE 5:
9.) A new use for GPS has recently gained popularity. What is this use?
A. Mapping running routes in communities
B. Tracking individuals
C. Mapping roadkill
D. Aiding in highway construction |
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Definition
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Term
BLUE 5:
10.) How many pages of text make up a GB?
a.181,976
b.192,308
c.197,364
d.79,805 |
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Definition
b.192,308
• Gigabyte- billion; 1,000,000,000
• You probably don’t need to remember this number because Shamp said he was going to change the content of all of the crazy number specific questions
• multiple of the unit byte for digital information storage.
• The prefix giga means 109 in the International System of Units (SI), therefore 1 gigabyte is1000000000 bytes. The unit symbol for the gigabyte is GB or Gbyte
• The byte is a unit of digital information in computing and telecommunications. It is an ordered collection of bits, in which each bit denotes the binary value of 1 or 0 |
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Term
RED 5:
1. According to Wired magazine, The Web (HTML traffic viewed through a browser) makes up approximately what percentage of the Internet in 2010?
A) 10%
B) 23%
C) 67%
D) 90% |
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Definition
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Term
RED 5:
2. What is said to be one of the most important shifts in the digital world?
A. The move from the World Wide Web to semiclosed platforms
B. The move from semiclosed platforms to the World Wide Web
(can't remember the other 2 wrong answers I made up sorry!) |
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Definition
| A. The move from the World Wide Web to semiclosed platforms |
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Term
RED 5:
3. As opposed to using the web, there has been an increase in people using
A. "push" technologies such as mobile apps
B. personalized broswers
C. search engines like Google and Yahoo
D. personal laptops |
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Definition
| A. "push" technologies such as mobile apps |
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Term
RED 5:
4. Which was the first interactive online code that promised to put all
the apps in the cloud and replace the desktop with the webtop?
A.) HTML5
B.) Java
C.) Flash
D.) Ajax |
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Definition
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Term
RED 5:
5. What was the title of the book written by the lead writer for The New York Times about the impact of techonogy on our lives?
A. The Past, Present, and Future
B. The Future is Here to Stay
C. Technology Moves Nextdoor
D. I Live in the Future and Here's How it Works |
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Definition
| D. I Live in the Future and Here's How it Works |
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Term
RED 5:
6. Robert Kraut of Carnegie Mellon University in Pittsburgh believes that more private behavior, such as personal phone calling, happens in public today and because of this, the eavesdropping “victims” are now:
A. The person being eavesdropped on while talking on a cell phone
B. The overhearers who cannot get away from the conversation
C. The loud woman in the grocery store line behind you talking about her marital problems
D. No one |
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Definition
| B. The overhearers who cannot get away from the conversation |
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Term
RED 5:
7. Many scholars think today’s mix of easy information sharing and celebrity-driven media culture is making our society more
A. Optimistic
B. Pessimistic
C. Narcissistic
D. Artistic |
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Definition
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Term
RED 5:
8. John Locke, a linguistics professor at the City University of New York believes that eavesdropping is an "evolved human practice that is natural and often beneficial." He is the author of a new book titled:
A. Eavesdropping: An Intimate History
B. Made in America: A Social History of American Culture and Character
C. The Narcissism Epidemic
D. Conversations and Culture: Communication in the Facebook Era |
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Definition
| A. Eavesdropping: An Intimate History |
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Term
RED 5:
10. The use of cellphones in public places and social networks is making ____ easier to do.
A. Multitasking
B. Ignoring people
C. Getting peace and quiet
D. Eavesdropping |
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Definition
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Term
BLUE 3:
What was the only way people were able to communicate during the 9/11 attacks in NY?
A. Cell Phones
B. Land Lines
C. Direct Contact
D. Email |
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Definition
D. Email
9/11
• http://www.youtube.com/watch?v=1lKZqqSI9-s
o This is basically just live news feed of the 9/11 attack.
o It showed several clips of the plane being flown into the tower.
• One concern Shamp had in covering this topic is that it might have been too soon.
• Everyone can probably remember where they were at and what they were doing when the 9/11 attack occurred.
• Images from this incident are considered visceral images
Alternative Communication
• On flight 93 Todd Beamer used a cell phone to contact his wife.
o She heard him say “let’s roll” when the attacked the terroritsts
o The flight crashed in Shanksville, PA
• In New York all landline phones were down
• Cell phones were almost completely busy leaving email to be the only remaining way to communicate |
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Term
BLUE 3:
Which of the following catastrophes was the FIRST to be video recorded LIVE?
The Hidenburg Blimp
JFK Assassination
Challenger Explosion
Titanic |
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Definition
The Hidenburg Blimp
Hindenburg
• Famous Zepplin explosion/crash
• The Zepplin was a luxurious form of travel allowing a passenger to travel from Germany to America in 2 days (I believe).
• The originally used helium to fill the zeppelin. However, due to political differences US and the Nazis, the United States, the main source of helium, priced the helium too high for the German’s taste so they began using hydrogen, which unfortunately proved to be extremely flammable.
• On May 6, 1937 in Lakehurst, NJ the Hindenburg was making what was supposed to be a very routine landing when something went wrong and it exploded.
o The landing was covered live via radio
o 36 people died
o 61 survived
o Herbert Morrison, the radio broadcaster covering the landing, was the first to give us a first-hand taste of the horrific incident through raw emotion.
Hindenburg-1937
JFK-1963
Challenger-1986
Titanic-Not recorded live-1912 |
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Term
BLUE 3:
How did New Media play a part in Rodney King incident?
A. Someone from a hotel across the street called for help when King was being beaten
B. Someone from a hotel across the street recorded the policemen violently beating King.
C. Someone from a hotel across the street took pictures of King's incident and sent it to the press.
D. Someone from a hotel across the street used his beeper to tell his journalist friend about the incident |
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Definition
B. Someone from a hotel across the street recorded the policemen violently beating King.
Rodney King
• On March 3, 1991 Rodney King, was beaten severely by police officers
• He was tasered twice, hit 56 times with a nightstick with 24 police officers taking part in the incident
o There were already cases of police brutality in the LA police force
• A stranger in a hotel from across the street witnessed the incident and videotaped it.
• 3 officers were accused. However, on April 29th the Simi Valley Jury, composed of 10 whites, acquitted the officers
o Riots broke out nationwide leaving large amounts of property damage and dozens killed
• Sousveillance, meaning to watch from below, describes a recording of an incident or scene from a participant or first-hand viewer of the incident or scene. |
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Term
BLUE 3:
David Sarnoff, who worked for _______ company, waited for at least _____ hours to receive information on Titanic survivors.
A.) Marconi, 48
B.) General Electronic, 48
C.) Marconi, 72
D.) General Electronic, 72 |
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Definition
C. Marconi, 72
Titanic
• On April 14, 1912 the Titanic, a huge supposedly sink-proof vessel that could cross the Atlantic in record time, set out on the Maiden Voyage
o 1517 people lost
o There was no media there but media did play a part…
David Sarnoff
• Worked for Marconi Company
• Manufactured wireless
• Ship communication only use for radio
• He stayed at the key for 72 straight hours relaying the message of the Titanic
o Marconi promoted him
• RCA
o Wrote the first memo/first proposal of broadcasting called “The Music Box Memo.”
The confusion
• With regards to the Titanic confusion reigned
• Radio signals would say “all were saved” or “all were lost”
• The news only arrived when the Carpathian picked up the survivors
• Led to the Radio Act of 1912:
o The government got involved with broadcasting
o You had to have a license to operate or broadcast news
o This was the last time a tragedy would be silenced |
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Term
BLUE 3:
How did the Titanic Tragedy contribute to the advancement of new media?
A) People wanted to find out more about it
B) Too many people died and the laws needed to be changed
C) It led to the Radio Act of 1912
D) It didn't. |
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Definition
C) It led to the Radio Act of 1912
Titanic
• On April 14, 1912 the Titanic, a huge supposedly sink-proof vessel that could cross the Atlantic in record time, set out on the Maiden Voyage
o 1517 people lost
o There was no media there but media did play a part…
David Sarnoff
• Worked for Marconi Company
• Manufactured wireless
• Ship communication only use for radio
• He stayed at the key for 72 straight hours relaying the message of the Titanic
o Marconi promoted him
• RCA
o Wrote the first memo/first proposal of broadcasting called “The Music Box Memo.”
The confusion
• With regards to the Titanic confusion reigned
• Radio signals would say “all were saved” or “all were lost”
• The news only arrived when the Carpathian picked up the survivors
• Led to the Radio Act of 1912:
o The government got involved with broadcasting
o You had to have a license to operate or broadcast news
o This was the last time a tragedy would be silenced |
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Term
BLUE 3:
Using an 8mm video film, who was able to catch the assassination of John F. Kennedy?
A) David Sarnoff
B) Jack Ruby
C) Abe Zapruder
D) Christa McAuliffe |
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Definition
C) Abe Zapruder
• JFK was assassinated in Dallas, Texas during a parade. Abe Zapruder, a Dallas dressmaker, was filming the parade on an 8mm videocamera. The film was only 26 seconds long and was completely silent; however, it was one of the most emotional films ever shot. It allowed people to see a second by second reenactment of JFK’s death. |
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Term
BLUE 3:
Which major broadcasting network had live coverage of Lee Harvey Oswald's Assassination?
(a) ABC
(b) CBS
(c) NBC
(d) All of the above |
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Definition
C. NBC
• After JFK’s assassination, Lee Harvey Oswald was assassination at the Dallas Police Department as he was being transported. He was shot by Jack Ruby. Major new stations like ABC and CBS covered the assassination; however, NBC was the only station that was able to give live footage of the event. This was the first time in history that an event has ever happened like this. |
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Term
BLUE 3:
How has the inclusion of new media in our everyday lives shaped our interpretation of tragic events?
a. new media allows for everyone to witness the events almost as soon as they happen
b. new media has made it possible to censor events to a greater extent than ever before
c. the lack of censorship of new media has allowed for events to become very exaggerated
d. it is harder for people to view events as they happen because of new media |
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Definition
a. new media allows for everyone to witness the events almost as soon as they happen
• New Media has allowed people to see, hear, and feel tragedies. It affects us in a new way, and mediates the story to us first hand allowing us to experience it for ourselves. New Media makes the event more intimate to all groups. There are no privileged people that get to experience it over others, so you can’t miss it. New Media allows for a collective consciousness. Since the event is transmitted to everyone in the same way, same medium, we all see it the same. We don’t imagine it different like we would if we only heard about it. We share the same perspectives, because we have viewed them the same way. These events are things the will never go away, and thus mean something to our generation as a culture. Media can sometimes seem like a fantasy. It seems like as if it could not be reality, but we watch it over and over until we believe it as the truth. |
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Term
BLUE 3:
What new media tool was used to help with efforts during the Hurricane Haiti disaster?
A. Google Maps
B. Twitter
C. Blogging
D. Email |
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Definition
A. Google Maps
• Google maps were called in and used after Hurricane Haiti. Google launched Google Map Maker in Haiti to help relief efforts in the wake of the hurricane. These maps and data are used to navigate the areas to see where to deliver food and supplies to the region. To also show the regions that have been hit the hardest, need medical helps, etc. |
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Term
BLUE 3:
Something that you can’t look at, but you cannot look away, like "a trainwreck in slow motion" is a quintessential example of…
a. an amateur video recording
b. a visceral image
c. a mistake
d. a shared perspective |
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Definition
b. a visceral image
• Visceral images are things you can’t look at, but things you cannot look away from. For instance, the pictures of the people jumping from the WTC towers on 911. You know what is happening to them, and how terrible it is, but you don’t want to miss it. Today they are hard to control. Media worries that things can’t be filtered like before. After the Titanic, the story could be edited. There was only word of mouth. Now, there are pictures and videos that are the property of those who take them. The videos can be shared. |
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Term
BLUE 1:
Which of the following terms means "people have a systematic tendency to ignore the situational forces that shape other people's behavior."?
A. Fundamental Attribution Error
B. Situational Attribution Error
C. Developmental Attribution Error
D. Accidental Attribution Error |
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Definition
A. Fundamental Attribution Error
Fundamental Attribution Error means people have a systematic tendency to ignore the situational forces that shape other people’s behavior |
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Term
BLUE 1:
Which of the following is/are true? Choose the most correct answer.
I. Athens has a 28% poverty rate
II. There are over 400 homeless people in Athens at any given time
III. There are over 60 children in foster homes in Athens.
IV. There are less than 100 current organizations in Athens committed to improving the lifestyle of its citizens.
A. I and II
B. II and III
C. I, II, and III
D. All of the above |
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Definition
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Term
BLUE 1:
How can you motivate the elephant to make changes?
A. Since the elephant is big, give it a big task.
B. Use small tasks to give it small victories.
C. Be hard on yourself if you can't make life changes, and eventually you will change.
D. Always look ahead to what hasn't been conquered yet, and you'll strive to get there. |
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Definition
B. Use small tasks to give it small victories.
Elephant needs small tasks for short periods with motivation |
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Term
BLUE 1:
What is the poverty rate for the city of Athens?
a. 12%
b. 25%
c. 28%
d. 34% |
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Definition
c. 28%
Poverty in Athens
28% poverty rate
5th highest city (our size) nationally in highest poverty rate
students have more disposable income than locals
one of the poorest cities in Georgia |
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Term
BLUE 1:
What is the name of the community initiative that is looking to end poverty in Athens?
a. OneAthens
b. AthPov
c. Downtown Development Authority
d. Iron Triangle |
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Definition
A. OneAthens
OneAthens: community initiative working to get rid of poverty in Athens
Brought together the government, university, school system, chamber of commerce, and non-profit sector looking to found out why there is generational poverty in Athens |
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Term
BLUE 1:
According to the lifestyle Guest Speaker, which night of the week is considers the “biggest party night “ in Athens?
a. Tuesday
b. Thursday
c. Monday
d. Friday |
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Definition
B. Thursday
Alcohol
70 bars in 10 square blocks
can a bar in Athens survive if it does not serve underage drinkers? Yes!
Problem with underage drinking in Athens lack of accountability
How to make people care about Athens? Do we have widespread civic pride?
What are a few things people don’t love?
Police, heavy drinking, crowds |
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Term
BLUE 1:
According to SWITCH what advice did financial guru Dave Ramsey give to Steven & Amanda Farrar to solve their debt problems?
A. List all their debts from highest to lowest interest rate. Optimize the impact of their money by making the minimum payments on all debts with all extra money going towards the first debt on their list, the one with the highest interest rate. (Script the Critical Moves-Direct the Rider)
B. List all of their debts from smallest amount owed to largest amount owed. Make the minimum payments on all debts with all extra money going towards the first debt on the list, the one with the smallest amount owed. (Shrink the Change-Motivate the Elephant)
C. Attend bi-monthly sessions with Dave Ramsey for six weeks, create a strict spending budget and stick with it, pay off debts from largest amount owed to smallest amount owed. (Tweak the Environment-Shape the Path)
D. List all bills in order of personal importance to Steven and Amanda. Make the minimum payments on every debt with all extra money going towards the first debt on their list, the one of greatest importance to them. (Find the Feeling-Motivate the Elephant) |
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Definition
| Correct Answer: B. List all of their debts from smallest amount owed to largest amount owed. Make the minimum payments on all debts with all extra money going towards the first debt on the list, the one with the smallest amount owed. (Shrink the Change-Motivate the Elephant) |
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Term
BLUE 1:
Athens has a 28% poverty rate, the fifth highest for cities of comparable size. Which of the following best characterizes poverty?
a. students have more disposable income than locals
b. total income less than $24,000 for family of 4
c. children in foster homes
d. 400 homeless at any time |
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Definition
| b. total income less than $24,000 for family of 4 (correct) |
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Term
BLUE 1:
What is the behavioral strategy described by grocery store managers putting the milk at the back of the store or office managers setting up an open cubicle layout plan:
a. Finding the Feeling
b. Shrinking the Change
c. Tweaking the Environment
d. Building Habits |
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Definition
c. tweaking the environment
Tweak the Environment-Shape the Path: change things around you to make your circumstances better for you goal [Example: grocery store managers putting the milk at the back of the store or office managers setting up an open cubicle layout plan] |
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Term
BLUE 1:
Which of the following is NOT a behavior response in order to make the Athens lifestyle better?
a. Increase volunteering and participate in mentor programs
b. Shop at local businesses
c. Support and spend on Art
d. Hand money to homeless when asked downtown |
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Definition
d. Hand money to homeless when asked downtown
Don’t give $$ directly to panhandler, put it in the meter |
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Term
RED 3:
True or False? Every 60 days, more content is uploaded onto YouTube than all content produced by broadcast networks over the last 60 years. |
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Definition
True
Every 60 days, more content is uploaded onto YouTube than all content produced by broadcast networks over the last 60 years. |
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Term
RED 3:
What did the first telegraph message say? |
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Definition
| The first telegraph message was by Samuel Morse… “What hath god wrought?” |
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Term
RED 3:
What two values make up a bit? |
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Definition
0 and 1
A bit is the basic unit of information in computing and telecommunication. The communication method used is a series of 0s and 1s. |
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Term
RED 3:
What machine inspired Gutenberg to make the printing press? |
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Definition
A wine press
Gutenberg was inspired to make the printing press after observing a wine press. |
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Term
RED 3:
What value number value does a white pixel have? |
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Definition
| A white pixel has a value of 0 |
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Term
RED 3:
Using different intensities of what three colors make all other colors? |
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Definition
| Red, Green, and Blue are the principle colors for the internet. All other colors derive from various intensities of those three colors. |
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Term
RED 3:
Why does a 1.0 version of Internet Explorer not exist? |
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Definition
Because Netscape was already on 2.0 when Internet Explorer entered the market, so their first version was 2.0.
Internet Explorer 1.0 does not exist because by the time it was ready for launch, Netscape was already in 2.0, so Microsoft decided to release their browser as 2.0. |
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Term
RED 3:
Prior to 1964 computer networks were centralized, making them a dangerously easy target for attack. Who/what helped it become decentralized so it was no longer controlled by one main base? |
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Definition
RAND Study
The RAND Study decentralized computer networks and created the internet as we know it. Prior to 1964, the networks were centralized, which made it very dangerous in case of an attack (by the Soviets). |
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Term
RED 3:
The Titanic played a large role in the development of media. This was because: |
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Definition
A: The event led to the Radio Act of 1912.
The Radio Act of 1912 required all seafaring vessals to maintain 24-hour radio watch. This was created in response to the sinking of the Titanic |
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Term
RED 3:
Who is "the father of the internet"? |
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Definition
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Term
RED 3:
The first message that ARPANET sent out failed on the letter: |
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Definition
| The first message that ARPANET (one of the earliest versions of the internet) sent out failed on the letter C. |
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Term
GREEN 1:
What event led to the creation of the Advanced Research Projects Administration (ARPA)? |
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Definition
The launch of sputnik
• Sputnik was the first human satellite put in orbit by the Soviets 1957
• Joseph Licklider in 1962 called for “Galactic Network” where anyone in the world has access
o ARPANET
• Decentralized
• Robust
• Self healing
• Self running
o Licklider was head of computer research for ARPA |
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Term
GREEN 1:
What was the first message ever sent via telegraph? |
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Definition
What hath God wrought?
• Samuel Morse: inventor of Telegraph in 1844
o Think Morse code
• “What hath God wrought” –Numbers 23:23
• Telegraph sent from Baltimore to Washington
• Signified beginning of the Information Age
o Thought traveled faster than humans could |
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Term
GREEN 1:
What are Domain names? |
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Definition
Series of letters that correspond to certain numbers (IP addresses)
• IP (Internet Protocol) numbers part of TCP/IP
o Transmission Control Protocol/Internet Protocol
• System all communication systems use today
o The way networks talk to each other
o IP number example: 208.113.203.209
• Domain names were created so users would not have to keep entering numbers to get where they wanted to go
• Domain names are .com, .org, .net and the like
o Shamp talked about the issue of Domain squatting⇒people take domain names for profit or to abuse others (politicians) |
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Term
GREEN 1:
Why was America Online referred to as a "Walled Garden"? |
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Definition
Because you couldn't truly access all online information
• AOL created in 1985 by Steve Case
• “Walled Garden” refers to a carrier’s or service provider’s control over applications, content, and media on platforms (such as mobile devices) and restriction of convenient access to non-approved applications or content
o AOL started its business with revenue-sharing agreements with certain information providers in their subscriber-only space |
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Term
GREEN 1:
Who is considered to be the "father of the Internet"? |
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Definition
Vinton Cerf
• Vinton Cerf was DARPA head
o DARPA = United States Department of Defense Advanced Research Projects Agency
• Cerf developed TCP/IP
o See question 3 for TCP/IP |
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Term
GREEN 1:
According to psychologist Alan Kazdin, what technique should
parents use to teach children good behavior? |
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Definition
Positive reinforcement
• He encourages parents to “catch their children being good”
• set small goals and gradually build people up
• jump on components done well
o It was great that you did X
• Compares this to when children first starts trying to walk
o “You praised him wildly when he pulled himself up from a crawling to a standing posture. You held his hands and helped him to take a few steps, encouraging him by exclaiming, ‘Look at you! You’re walking! What a big boy!’
o “He’s not walking on his own but you were shaping that behavior by reinforcing the stages on the way to it” |
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Term
GREEN 1:
Change isn't an event, it's a ________. |
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Definition
Process
• Taken from comments from Kazdin
• There’s no single moment when a child learns to walk, it’s a process
• No single moment where community starts to invest in school system, or recycle more, or beautify its public spaces; there will be a process
o Processes require persistence, therefore, change requires persistence |
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Term
GREEN 1:
What does the acronym "LEED" stand for, when something is
said to be "LEED-Certified"? |
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Definition
Leadership in Energy/Environment Design
• LEED Certification is a green-building rating system that considers:
o Sustainable site design
o Water efficiency
o Energy efficiency
o Interior quality
o Resources used
• 26 points out of 60 qualifies for certification
• Tate is LEED-Gold
o 75,000 gallon water tank underground to circulate clean water from rain, condensation, etc.
• On UGA campus, Pharmacy Building and Building 1516 (new residence hall) are trying to get certified
• Expensive construction costs are outweighed by long-term costs
• Energy savings eventually help buildings pay for themselves |
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Term
GREEN 1:
Which building on campus was the first to be LEED certified? |
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Definition
Tate 2
• Tate is LEED-Gold
o 75,000 gallon water tank underground to circulate clean water from rain, condensation, etc.
• On UGA campus, Pharmacy Building and Building 1516 (new residence hall) are trying to get certified |
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Term
GREEN 1:
According to the sustainability guest speaker, which of the following is NOT a correct way to "Think Before You Buy"? |
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Definition
Consider cheaper, off-brand alternatives
• “Think Before you Buy” one of 7 steps for sustainability
o See the light, conserve water, waste not: reduce reuse recycle, eat well, compute wisely, commute creatively, think before you buy
o http://dev.sustainability.uga.edu/index.php?/site/whatyoucando/
o Listed under “Think before you buy”
• Where did it come from? How was it made? Where will it go when I’m finished?
• Prioritize local, natural and energy efficient products when making purchases
• Consider the people, places and resources affected by your purchasing decisions |
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Term
GREEN 3:
1. Radio waves are used to operate all of the following EXCEPT…
a. Cell Phone
b. Garage Door Opener
c. Refrigerator
d. Wi-fi |
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Definition
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Term
GREEN 3:
2. What does AM stand for?
a. Amplitude Modulation
b. Area Modulation
c. Activity Modulation
d. Altitude Modulation |
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Definition
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Term
GREEN 3:
3. What does FM stand for?
a. Finesse Modulation
b. Finite Modulation
c. Frequency Modulation
d. Fusion Modulation |
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Definition
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Term
GREEN 3:
4. When TV switched to digital, who paid $19 billion dollars for rights to the 700 MHz frequencies?
a. News channels
b. Cell phone companies
c. NPR
d. Airlines |
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Definition
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Term
GREEN 3:
5. Who or what gave us the idea for the GPS?
a. John Harrison
b. The sun
c. Computers
d. Sputnik |
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Definition
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Term
GREEN 3:
How many satellites are always in sight from any location on earth?
a. 4
b. 3
c. 46
d. 274 |
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Definition
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Term
GREEN 3:
Why are cell phone providers/makers hesitant to use E911 to put GPS on phones for free?
a. People could misuse it
b. The government could track us
c. People could be using it to make a profit
d. Aliens might use it against us |
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Definition
| c. People could be using it to make a profit |
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Term
GREEN 3:
8. What is an example of “social gaming”?
a. Xbox
b. Foursquare
c. Scrabble
d. Google |
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Definition
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Term
GREEN 3:
What is an example of an early GPS error?
a. Assassination of John F. Kennedy
b. Failure to anticipate Pearl Harbor
c. Challenger Explosion
d. Friendly fire from the Air Force during the Vietnam War |
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Definition
| d. Friendly fire from the Air Force during the Vietnam War |
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Term
GREEN 3:
10. Radio technology is used for:
a) cell phones
b) microwaves
c) car radios
d) all of the above |
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Definition
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Term
BLUE 4:
1. Which animal did Eadweard Muybridge use in his high-dollar bet to prove his theory regarding Persistence of Vision?
a. Dog
b. Bird
c. Horse
d. Snake |
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Definition
c. horse
Eadweard Muybridge- He developed a more efficient shutter mechanism for the camera, and by using a battery of 12 cameras he was able to produce 12 sharply defined consecutive images of a galloping horse, all taken within half a second.It was readily apparent that if such a sequence of pictures were viewed in rapid succession, the motion of the horse or other subject would be reproduced. Muybridge mounted the silhouettes of the horse on a glass disk, which was rotated and projected onto a screen through a device invented by the photographer and called a ‘zoopraxiscope’. This was first demonstrated to the public in 1880, in what some would claim to be the first moving picture. |
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Term
BLUE 4:
2. What kind of cable box do most consumers buy?
a. Digital-ready
b. HD-ready
c. HD-integrated
d. None of the above |
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Definition
b. HD ready
HD Cable Box--it can show high definition pictures but it does not contain a built-in HDTV tuner. It means that the equipment can show you High Definition pictures broadcast by the TV and satellite channels, hard drive video recorders, DVD players and games consoles.There are advantages and disadvantages to this type of set. The main advantage is of course that it is considerably cheaper. The biggest disadvantage is that you will need a box to convert the signals. |
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Term
BLUE 4:
What does the prefix "kineto" in kinetograph mean? |
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Definition
The prefix "Kineto" means "to move."
The Kinetoscope is an early motion picture exhibition device. Though not a movie projector—it was designed for films to be viewed individually through the window of a cabinet housing its components—the Kinetoscope introduced the basic approach that would become the standard for all cinematic projection before the advent of video: it creates the illusion of movement by conveying a strip of perforated film bearing sequential images over a light source with a high-speed shutter. First described in conceptual terms by U.S. inventor Thomas Edison in 1888, it was largely developed by his employee William Kennedy Laurie Dickson between 1889 and 1892. Dickson and his team at the Edison lab also devised the Kinetograph, an innovative motion picture camera with rapid intermittent, or stop-and-go, film movement, to photograph movies for in-house experiments and, eventually, commercial Kinetoscope presentations. |
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Term
BLUE 4:
Which of the following was NOT a name of one of LoneyGirl15's youtube videos?
A) “My Parents Suck”
B) "Such a Jerk"
C) “Peace Offering”
D) “To Hell with Bree’s Dad” |
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Definition
B) "Such a Jerk"
Lonelygirl15 focused on the life of a fictional teenage girl named Bree, whose YouTube username was the eponymous "lonelygirl15." However, the show did not initially reveal its fictional nature to its audience. After the fictional status of the show was revealed in September 2006, it gradually evolved into a multi-character series including both character videoblogs and action sequences, with a complex story universe involving "trait positive girls" who are sought by an evil organization called "The Order".
Lonelygirl15 first came to international attention ostensibly as a "real" video blogger who had achieved massive popularity on YouTube.
Lonelygirl15 debuted on YouTube posing as a real 16-year-old video blogger with the eponymous username. At first, the videos covered normal, everyday subject matter, as the title character dealt with typical teenage angst, but quickly morphed into a bizarre narrative that portrayed her dealings with secret occult practices within her family and included the mysterious disappearance of her parents after she refused to attend a "secret" ceremony prescribed by the leaders of the family's cult. |
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Term
BLUE 4:
What does the Media Device called SlingBox allow you to do?
a. allows you to stream shows off the internet onto your tv
b. allows you to remotely view on your computer via internet
whatever is playing on your tv
c. allows you to record programs and view them later
d. is a media hub to download movies off of |
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Definition
b. allows you to remotely view on your computer via internet whatever is playing on your tv
The Slingbox is a TV streaming device that enables users to remotely view their home's cable, satellite, or personal video recorder (PVR) programming from an Internet-enabled computer with a broadband Internet connection. |
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Term
BLUE 4:
Who, in 1922, created a image scanning system while still in High School?
a. Philo T. Farnsworth
b. Paul Nipkow
c. Thomas Edison
d. Leroy Jenkins |
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Definition
a. Philo T. Farnsworth
Philo T. Farnsworth- Although he made many contributions that were crucial to the early development of all-electronic television, he is perhaps best known for inventing the first fully-functional all-electronic image pickup device (video camera tube), the "image dissector", the first fully-functional and complete all-electronic television system, and for being the first person to demonstrate such a system to the public.[3][4] |
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Term
BLUE 4:
What was the first type of television created? |
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Definition
Answer: Mechanical
Mechanical television--tv system that used mechanical or electromechanical devices to capture and display images. However, the images themselves were usually transmitted electronically and via radio waves. The reason for the dual nature of mechanical television lay in the history of technology. The earliest mechanical television components originated with 19th century inventors, with 20th century inventors later adding electronic components as they were created. Mechanical systems were used in television broadcasting from 1928 to 1939, overlapping the all-electronic era by three years. |
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Term
BLUE 4:
At what event did televisions become available for purchase? |
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Definition
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Term
BLUE 4:
What is the name of the actress who starred in the youtube vlog called LonelyGirl15? |
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Definition
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Term
BLUE 4:
What did the Lumiere brothers contribute to the development of the motion picture?
A. They invented the kinetoscope
B. They used a big screen to project movies
C. They invented the motion picture camera that shot at 24 pictures per second
D. None of the above |
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Definition
B. They used a big screen to project movies
-Auguste Marie Louis Nicholas Lumière (1862-1954) and Louis Jean Lumière (1864-1948) worked in the still photography industry, and it is there that they focused most of their efforts for most of their lives. However, like everyone and their brother towards the end of the 19th century, they also took a few years to develop a motion picture recording and projection system. In 1894, they bought out an unpaid patent for the term cinématographe, originally filed by one Léon Bouly, which they then applied to their own device.
-The Lumière brothers are remembered today as the fathers of cinema because of a perfect storm of good luck. Films of Louis Le Prince in France and Max Skladanowsky in Germany were shown prior to the Lumière brothers’ famous exhibition on December 28, 1895, in the Salon Indien du Grand Café in Paris, and Thomas Edison’s kinetoscope was also well known. Though by no means the first to do any one thing, the Lumière brothers arrived on the scene at a time when motion pictures were on the mind of the public, and they did so with a device that was practical (a single unit for both recording and projecting) and attractive (using perforated film for smooth animation and true projection, rather than a peephole device). |
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Term
RED 4:
1. In what year did the full-fledged television appear at the World's Fair?
A.1939
B. 1922
C. 1934
D. 1925 |
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Definition
A. 1939
The first full-fledged television set was presented at the 1939's World Fair
Franklin Roosevelt even spoke at the monumental event
After it was presented, TVs went on sale for $129-$600
Though bulky and expensive, TV remained successful |
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Term
RED 4:
2. In the Moving Images lecture, Dr. Shamp mentioned the physiology of seeing things.
What is a Gestalt?
A. an optical illusion
B. seeing things as a whole
C. measurement of the amt of pixels
D. organization of images |
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Definition
B. seeing things as a whole
Gestalt is the idea of seeing things as a whole instead of a bunch of lines and shapes |
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Term
RED 4:
3.Who was believed to be the real inventor of the kinetoscope?
a. George Eastman
b. Thomas Edison
c. William Dickson
d. Paul Nipkow |
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Definition
c. william dickson
Kinetoscope:
Not a movie projector, but use backlit film of sequential images; people look through a peephole to see “moving” images
Lasted for 5 seconds aka “5 second wonders”
Invention credit goes to Thomas Edison, but it was developed largely by William Dickson
Edison was interested in Dickson's idea t first because he was interested more in things he thought would make money
Precursor to kinetograph which was a motion picture camera
Edison never internationally patented it, so it had many imitators and improvements were made |
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Term
RED 4:
4. What was the first picture that Philo Farnsworth sent on the first electronic scanning system?
A. A Lighthouse
B. Smoke
C. Fire
D. Rain |
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Definition
b. smoke
Philo Farnsworth created the first electronic scanning system; it didn't use disks
During patent disputes with RCA, his high school teacher produced drawing he had made, and he won his suit
In 1927, he sent pictures of smoke and later at a press demonstration, he showed dollar signs |
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Term
RED 4:
Which of the following was not one of the features of the kinetoscope?
a) 50 feet of film
b) Peep-hole viewer
c) 46 fps
d) 10 second wonders |
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Definition
D. 10 second wonders
Kinetoscope:
Not a movie projector, but use backlit film of sequential images; people look through a peephole to see “moving” images
Lasted for 5 seconds aka “5 second wonders”
Invention credit goes to Thomas Edison, but it was developed largely by William Dickson
Edison was interested in Dickson's idea t first because he was interested more in things he thought would make money
Precursor to kinetograph which was a motion picture camera
Edison never internationally patented it, so it had many imitators and improvements were made |
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Term
RED 4:
6. Invented in 1923, the mechanical television system had all the following drawback except
a) the color picture could only transmit red, yellow, and green.
b) the screen that showed the picture was too small.
c) the fact that it was unreliable.
d) that it was bulky. |
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Definition
a) the color picture could only transmit red, yellow, and green.
The first TV mechanical system had many drawbacks
unreliable picture
bulky
small picture |
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Term
RED 4:
8. Who was known for the invention of the phenakistiscope?
a) George Horner
b) Joseph Plateau
c) Edison
d) Reynaud |
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Definition
b) Joseph Plateau
The phenakistoscope is a “moving image toy” that deceives your eyes that they are seeing a moving image
Created by Joseph Plateau
Look here to see what it looks like http://en.wikipedia.org/wiki/Phenakistoscope |
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Term
RED 4:
9. Muybridge proved that all four of a horse’s feet don’t leave the ground at once with a photograph of this horse. What was his name?
a. Stanford
b. Seabiscuit
c. Occident
d. Black Maria |
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Definition
c. Occident
Stanford VS. Muybridge: Did all of a horses feet ever leave the ground all at once?
YES.
But How did Muybridge prove it?
Muybridge set up 24 cameras (1/1000 sec shutter speed) with trip wires
The horse (Occident) tripped the wires as he went down the track and photos were taken to prove all 4 of his feet left the ground
Muybridge also invented the zoopraxiscope http://en.wikipedia.org/wiki/Zoopraxiscope |
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Term
RED 4:
10. What movie production studio is known as “America’s first movie studio”?
A. Paramount
B. Liongate
C. The Black Maria
D. Eastman |
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Definition
C. The Black Maria
The Black Maria was Thomas Edison's “first movie studio” in New Jersey
produced 60 films there
first for kinetoscope then for kinetograph |
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Term
GREEN 5:
• Which of the following is not a reason companies such as Sony and Amazon claim that reading from a Kindle is nothing like reading from a computer screen?
o A. It does not produce glare in a well-lighted spot.
o B.It is touch screen.
o C. It does not glow in the dark.
o D. It feels similar to paper |
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Definition
D. It feels similar to paper
→Researchers say by the end of this year, 10.3 million people are expected to own e-readers in the United States, buying about 100 million e-books.
→Trend is much disputed among consumers—some people need an actual book to enjoy the experience of reading and don’t like the idea of reading electronically. Publishers are listening to consumers’ different opinions to see how to market books to these book-battling households
→In order to target customers on the fence, Amazon is trying to market the Kindle as being completely different from reading on a computer screen:
--says display allows text to “pop” from the page, creating a reading experience like you’d get from reading printed paper
--no glare
--won’t glow in the dark
--small, light devices
--touch screens
→Publishers are trying to promote e-books without killing the print business and alienating the huge market that prefers tangible books. Using straddle-the-line marketing tactics like selling a hard copy along with an e-book as a package to satisfy all readers. |
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Term
GREEN 5:
• When viewing an ad, a viewer may push a button to see more information or have it sent by e-mail. Mobile TV allows for ____.
o A.) Two-way communication
o B.) Flo TV
o C.) GPS function
o D.) None of the above |
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Definition
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Term
GREEN 5:
• What does "cord-cutting" mean?
o a) Canceling traditional pay TV and replacing it with programming from a grab bag of online sources
o b) Going wireless
o c) Bundling internet, TV, and phone services to reduce the number of different companies cords
o d) Reducing costs by just paying for Cable and not internet |
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Definition
a) Canceling traditional pay TV and replacing it with programming from a grab bag of online sources
→Internet video has lead to the idea of “cord-cutting”: canceling traditional pay TV and replacing it with programming from a variety of online sources. BUT Americans have not quite adopted this “cord-cutting” trend and are not predicted to—ironic because the Internet has changed everything else
→Problems with ditching traditional pay TV (like Charter, etc.)
--Limited programming: HBO and Showtime don’t stream their shows online, have to pay for their channels to watch shows like “Entourage” and “Dexter”
--TV distributors have ensured that some must-see shows and live sporting events cannot be legally aired online
→88% of Americans pay for traditional TV service and only 15% consider getting rid of it for Internet video services like YouTube or Hulu |
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Term
GREEN 5:
• What is NOT one of the benefits of doing away with traditional pay TV?
o A. Easy access to all TV shows
o B. Media on multiple platforms
o C. The price
o D. Public acceptance |
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Definition
A. Easy access to all TV shows
→Internet video has lead to the idea of “cord-cutting”: canceling traditional pay TV and replacing it with programming from a variety of online sources. BUT Americans have not quite adopted this “cord-cutting” trend and are not predicted to—ironic because the Internet has changed everything else
→Problems with ditching traditional pay TV (like Charter, etc.)
--Limited programming: HBO and Showtime don’t stream their shows online, have to pay for their channels to watch shows like “Entourage” and “Dexter”
--TV distributors have ensured that some must-see shows and live sporting events cannot be legally aired online
→88% of Americans pay for traditional TV service and only 15% consider getting rid of it for Internet video services like YouTube or Hulu |
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Term
GREEN 5:
• Instead of requesting the removal of copyrighted material from YouTube, companies are choosing to...
o A) Sue the user who posted the material
o B) Direct users to a legal version of the material
o C) Make a profit by running ads during the clip
o D) Both A and B |
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Definition
C) Make a profit by running ads during the clip
→Production companies who own the rights to TV shows, music videos, etc. have begun to allow YouTube to keep up clips of its protected media. Now, YouTube keeps the clips up, runs ads while viewers watch the clip, and splits the revenue from the ad with the production companies.
→ “Google, which makes more than 90 percent of its revenue from text search ads” The videos with these ads make up just 14% of the videos watched each week on YouTube (a Google company), but that’s enough for YouTube to turn a profit this year. |
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Term
GREEN 5:
• You wake up an hour before your first class and wonder if it's in your best interest to skip it today. You consult the...
o A) iSkip Calculator
o B) Class Skip Calculator
o C) Skip Class Calculator
o D) Any of the above |
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Definition
C) Skip class calculator
→The Skip Class Calculator is a new iPhone app that calculates the risk involved in skipping class. It’s awesome. Try it. |
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Term
GREEN 5:
• Who invents New Media?
o A) Mac
o B) Everyone
o C) Nobody
o D) Google |
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Definition
C) Nobody
→No one invented New Media, we build new media. It’s a technological phenomenon that builds on what we observe and on other technology. |
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Term
GREEN 5:
• True or False: Personalized remarketing is an advertising tool used where information is gathered from your social networking site (facebook or twitter) and then implemented to advertise personal items or ideas to fit your personality while you are surfing the internet. |
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Definition
False
→Personalized remarketing: people are shown ads tailored to them, like of specific products that they have searched for or looked at online, at a variety of sites they visit, like blogs,Twitter, Facebook, etc.
→Personalized remarketing is becoming more persistent thanks to more online companies like Google and Microsoft getting involved, making customers feel like they’re being tracked as they browse through the internet—people think this is creepy
→The digital ad business thinks of this as a breakthrough because they’re able to target customers personally and show them a product their interested in at the right time.
→Retargeting ads work by using cookies to mark where you browse online and using those cookies to create ads for items the customer appears to have taken interest in |
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Term
GREEN 5:
• Which one of these is not an advantage to reading/purchasing e-books instead of print books?
o a.) Some offer bundled packages where the reader gets a print copy along with purchasing the e-book.
o b.) E-books can save your place in a book so that you can easily find it when you return.
o c.) E-books use pixels so that reading doesn't strain your eyes, as it would if it was on a computer screen.
o d.) None of the above. |
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Definition
d) none of the above
→Researchers say by the end of this year, 10.3 million people are expected to own e-readers in the United States, buying about 100 million e-books.
→Trend is much disputed among consumers—some people need an actual book to enjoy the experience of reading and don’t like the idea of reading electronically. Publishers are listening to consumers’ different opinions to see how to market books to these book-battling households
→In order to target customers on the fence, Amazon is trying to market the Kindle as being completely different from reading on a computer screen:
--says display allows text to “pop” from the page, creating a reading experience like you’d get from reading printed paper
--no glare
--won’t glow in the dark
--small, light devices
--touch screens
→Publishers are trying to promote e-books without killing the print business and alienating the huge market that prefers tangible books. Using straddle-the-line marketing tactics like selling a hard copy along with an e-book as a package to satisfy all readers. |
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Term
GREEN 5:
• Who invented the first printing press?
o A. Leonardo da Vinci
o B. Johannes Gutenberg
o C. Thomas Edison
o D. Nikola Tesla |
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Definition
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Term
GREEN 5:
• Google gets more than 90% of its revenue from:
o a) subscriptions
o b) capital gains
o c) ads
o d) crowdsourcing |
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Definition
c) ads
→Production companies who own the rights to TV shows, music videos, etc. have begun to allow YouTube to keep up clips of its protected media. Now, YouTube keeps the clips up, runs ads while viewers watch the clip, and splits the revenue from the ad with the production companies.
→ “Google, which makes more than 90 percent of its revenue from text search ads” The videos with these ads make up just 14% of the videos watched each week on YouTube (a Google company), but that’s enough for YouTube to turn a profit this year. |
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Term
GREEN 5:
• According to FLO TV, Mobile DTV will
o A) Devastate its market by stealing customers
o B) Expand its market by intriguing customers
o C) Buy out the market and bankrupt FLO TV
o D) Not affect the market in any way because they offer completely separate services |
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Definition
o B) Expand its market by intriguing customers
→In April 2010, TV stations in several big U.S. cities began broadcasting a signal that cell phones could pick up. Mobile TV now allows people to have programming on the go from a phone or computer.
→Devices must be within 60 miles of a broadcast tower for a picture to be as clear as what you’d see on a TV screen.
→In April, portable 10-inch TVs and special adapters for smartphones and laptops were released as the first devices to make this technology happen.
→If Mobile TV becomes popular enough, stations will be able to charge more for commercials and increase their revenue.
→Mobile TV allows for two-way communication by allowing viewers, when viewing an ad, to push a button to see more info instantly or through email. The system can also be used for voting, polling, and audience measurement. Also Mobile TV devices with GPS functions (like smartphones) could allow for more location-specific ads to hone in on your target audience.
→Already in existence is FLO TV, a subscription TV service for smartphones that offers programming for 4 major broadcast networks, Comedy Central, ESPN, etc. Some analysts think that free mobile digital TV will hurt FLO TV’s business but FLO TV intends to sell their service as a premium add on and doesn’t expect to see much loss of business. |
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Term
RED 2:
How many bits are in one byte?
A) 5
B) 10
C) 2
D) 8 |
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Definition
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Term
RED 2:
Which option is NOT necessary for the modulation of communication?
a) A carrier
b) Changing patterns relative to the information
c) Getting out the message to the audience
d) Building in the meaning of your message |
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Definition
| Answer is C. That is de-modulation |
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Term
RED 2:
How Many Shades Of Gray Are In One Byte? |
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Definition
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Term
RED 2:
Which of the following is NOT an example of Tragedy in New Media?
a. Rodney King beating
b. McCain failing to win 2008 election
c. 9/11
d. Kennedy Assassination |
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Definition
| b. McCain failing to win the 2008 election |
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Term
RED 2:
What is all communication built around?
A. Modulation
B. Electricity
C. Computers
D. A and B |
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Definition
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Term
RED 2:
As discussed in the book, Switch, making a decision to execute a specific action when you encounter a certain situational trigger is called an:
A. Action Trigger
B. Action Task
C. Action Decision
D. Evaluative Decision |
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Definition
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Term
RED 2:
ASCII stands for
a) American Special Code for Information Interchange
b) American Special Code for Interpretive Interchange
c) American Standard Code for Information Interchange
d) American Standard Code for Interpretive Information |
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Definition
| c) American Standard Code for Information Interchange |
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Term
RED 2:
Krakatoa took ______ to be heard about worldwide
a. 3 days
b. 4 minutes
c. 12 days
d. 40 minutes |
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Definition
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Term
RED 2:
What do the acronyms AM and FM stand for?
a. Analog Modification and Fundamental Modification
b. Analog Modification and Frequency Modulation
c. Active Modulation and Forced Modification
d. Amplitude Modulation and Frequency Modulation |
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Definition
| d. Amplitude Modulation and Frequency Modulation |
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Term
RED 2:
Which of the following is not a moving image toy?
A) zoetrope
B) praxinoscope
C) zoopraxiscope
D) thaumatrope |
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Definition
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Term
GREEN 2:
1. Who is the current CEO of Facebook?
A. Eric Schmidt
B. Mark Zuckerberg
C. Sergey Brin
D. Steve Jobs |
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Definition
B. Mark Zuckerberg
a. CEO- Mark Zuckerberg
b. Launched Facebook from his Harvard dormitory room on February 4, 2004 |
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Term
GREEN 2:
2. What system is used by YouTube to identify copyrighted videos on its website?
A. Real ID
B. HTTPS
C. Cookies
D. Content ID |
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Definition
D. Content ID
a. The Content Identification tool is the latest way YouTube offers copyright holders to easily identify and manage their content on YouTube. The tool creates ID files which are then run against user uploads and, if a match occurs, the copyright holders policy preferences are then applied to that video. Rights owners can choose to block, track or monetize their content.
b. What are id files?
i. The digital content identification file which corresponds to a reference file (a piece of content like a movie, music or other audiovisual material). This file is generated using Google software and is also known as a "fingerprint."
c. Where does the reference libray come from?
i. The reference library is generated from copies of content or from ID files that are submitted by content owners. |
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Term
GREEN 2:
3. Which service provided by Google accounts for more than 90% of its revenue?
A. Text Ads
B. GMail
C. Youtube
D. Android OS |
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Definition
A. Text Ads
a. Text ads account for 90% its revenue
b. Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists.
c. AdWords program- you, the advertiser pays money each time someone clicks on your ad. |
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Term
GREEN 2:
4. What is the first medium used for books?
A. Clay
B. Paper
C. Stone
D. Papyrus |
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Definition
Stone
a. Communication moved from spoken to written; from liberal to abstract
i. Separates knower from known
ii. Beginning of objectivity
b. First book written on stone
c. Mazarin Bible- 42 line Bible in latin (1450-1456) |
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Term
GREEN 2:
5. How man books can be stored on a Kindle?
A. 2,000
B. 2,500
C. 3,000
D. 3,500 |
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Definition
D. 3,500
a. Form of new media
b. Stores 3,500 books
c. Wireless and wifi
d. E-reader ink and paper modulation (does not reflect light)
e. Outselling hardback books
f. Negatively affects pubslishers |
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Term
GREEN 2:
6. What is Barnes and Noble's version of eBooks?
A. Kindle
B. Nook
C. e-reader
D. iPad |
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Definition
B. Nook
a. E-book: Nook
b. Competition of Kindle |
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Term
GREEN 2:
7. What was the Printing Press used for previously? |
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Definition
To make wine
7. Printing Press
a. Began production of books
b. Originally used as wine press
c. Distributed to universities, book stores, and libraries
d. Increased literacy
e. Standard until 2008
f. Influenced a generation |
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Term
GREEN 2:
8. What product is being promoted in the Youtube video we watched during class in which the hunter did not want to shoot the bear? |
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Definition
White out, specifically TipEx
8. Interactive advertising
a. Youtube video with bear
i. Viewer determines outcome of video
b. Whiteout Tipex |
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Term
GREEN 2:
Who was the first new media innovator? |
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Definition
Gutenberg
9. Johannes Gutenberg
a. New media pioneer
b. Innovator, not an inventor
c. Printing press
d. First printed bible |
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Term
GREEN 2:
When did Youtube launch its first video? |
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Definition
2005
10. Youtube
a. Launched first video in 2005
b. Content id
c. In July 2006 the company announced that more than 65,000 new videos were being uploaded every day, and that the site was receiving 100 million video views per day
d. 24 hours of new videos are uploaded to the site every minute
e. dominant provider of online video |
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Term
GREEN 5:
• Why do production companies like Lions Gate no longer always request their copyrighted material be removed from YouTube once uploaded?
o A) A recent bill has been passed which allows copyrighted material to be uploaded as long as a YouTube employee isn't responsible.
o B) YouTube runs ads with the video and splits the revenue with production companies like Lions Gate.
o C) Fans of the copyrighted material may boycott whatever it is promoting if the material is removed.
o D) The video and audio quality of these copyrighted videos has improved drastically with recent technology |
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Definition
o B) YouTube runs ads with the video and splits the revenue with production companies like Lions Gate.
→Production companies who own the rights to TV shows, music videos, etc. have begun to allow YouTube to keep up clips of its protected media. Now, YouTube keeps the clips up, runs ads while viewers watch the clip, and splits the revenue from the ad with the production companies.
→ “Google, which makes more than 90 percent of its revenue from text search ads” The videos with these ads make up just 14% of the videos watched each week on YouTube (a Google company), but that’s enough for YouTube to turn a profit this year. |
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Term
RED 4:
True/ False
Eyes stop working they don't move. |
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Definition
True
Your eyes DO stop working when they don't move for an extended period of time, but why??
The cones and rods become saturated by what they are viewing
What is Saccadic movement?
It is the rapid movement of both eyes in the same direction
Your eyes aren't working then either; they retain the previous image until the eye movements stops, and that is how we see a continuous image |
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