Shared Flashcard Set

Details

Nature and Popular Culture Final
N/A
67
Environmental Studies
Undergraduate 2
12/12/2012

Additional Environmental Studies Flashcards

 


 

Cards

Term
News Hole
Definition
the amount of space available for a particular news or TV spot relative to other demand for the same space
Term
Event-Driven Coverage
Definition
environmental news often features dramatic events (nuclear power plant accidents, forest fires, etc)
Term
Newsworthiness
Definition
the ability of a news story to attract readers or viewers; contains visual elements-- the ability to be "seen"
Term
Objectivity
Definition
information that is accurate, without reporter bias
Term
Balance
Definition
include information from all sides of an issues, particularly in cases of controversy
Term
Media Political Economy
Definition
influence of ownership and economic interests on the news content of media sources; to report of not to report on environmental issues, especially those that may involve owners?
Term
Gatekeeping
Definition
decisions made about what is covered i the news and what is not covered.
potential issues: not all environmental issues are immediately "visible"; not all journalists have training in communicating environmental/scientific issues
Term
Issue-attention Cycle
Definition
(Downs)
1. Pre-problem
2. Alarmed discovery and euphoric enthusiasm
3. Realizing the cost of significant progress
4. Gradual decline of intense public interest
5. Post-problem
*Think of Kony 2012 campaign
Term
Agenda Setting
Definition
how news reporting can influence what people think about; tells us not what to think, but what to think about
Term
Cultivation Analysis
Definition
repeated exposure to a set of messages will lead to agreement among the audience with the opinions expressed in the messages; has a gradual, rather than immediate effect
Term
"Cultivation in reverse"
Definition
lack of environmental images in TV leads viewers to marginalize the importance of environmental issues
Term
Framing
Definition
(Nisbet)
emphasizes some aspect of an issue, and not others; all information is framed, whether intentional or not; media discourse influences how individuals construct meaning about issues; "sets a particular train of thought in motion"; sometimes only effective is relevant to audiences prior beliefs; can bring diverse audiences together
Term
Digital Omnivores
Definition
accessing news on multiple devices
Term
Traditional Media
Definition
Top-down (editors, journalists); reporters often have expertise and experience; one-to-many; passive reader; expensive; somewhat slow
Term
New Media
Definition
bottom-up (all); bloggers may not have experience/expertise; relies on readership for quality control; many-to-many; readers can converse; cheap; fast
Term
Increasingly "red" and 'blue" news
Definition
people getting news from a source that favors the opinions they already have (Alterman)
Term
The "Green Blogosphere"
Definition
provide environmental authority (scientists vs. journalists); aplify and popularize environmental issues; provide more depth for print stories; serve as an "environmental eyewitness"
Term
Social Media and the Environment
Definition
the use of web-based technologies and mobile applications for personal interactions enable the creating and sharing of user-generated content
Term
Community-based Social Marketing (CBSM)
Definition
the application of commercial marketing tools to influence the voluntary behavior of a target population to improve their personal well being and that of the societies that they belong to; the focus is on changing/encouraging voluntary behavior rather than selling goods or services; utilizes psychological research as a basis for planning sustainable behavior interventions
Term
CBSM Steps
Definition
1. Uncover barriers to behavior
2. Select behavior to promote
3. Design program to overcome barrier and pilot test
4. Implement and evaluate
Term
Downstream Social Marketing
Definition
focus on the symptoms (encouraging obese people to work out more)
Term
Upstream Social Marketing
Definition
focuses on the root causes (availability and affordability of healthy food)
Term
Descriptive Social Norms
Definition
beliefs about what is actually done by most others in one's social group; we register what others are doing, and then act based on this (example, many Americans DO litter)
Term
Injunctive Social Norms
Definition
peoples beliefs about what ought to be done (what is approved of; motivates us by promising social rewards and punishments (example, American should not litter)
Term
When Social Norms Backfire
Definition
to solve this, align descriptive and injunctive norms
Term
Advocacy
Definition
The act of persuading or arguing in support of a specific cause, policy, idea, or set of values (public education, campaigns, boycotts, direct action, etc).
Term
Critical Rhetoric
Definition
questioning or denunciation of a behavior, policy, societal value, or ideology
Term
"Mind Bombs"
Definition
Simple images that "explode in people's minds" to create new awareness of an issue
Term
Advocacy Campaign
Definition
not just about question or criticizing policy, but uses strategy to reach a discrete outcome or specific purpose; sponsored by non-institutional sources; usually seek to change external conditions or make systemic change
Term
Traditional Campaigns
Definition
usually institutionally-sponsored; usually seek to change individuals attitudes or behaviors
Term
Goal
Definition
long-term vision or value
Term
Objective
Definition
specific action, event, or decision that moves a group closer to the goal
Term
Primary Audience
Definition
decision-maker who has the authority to act or implement the objectives of the campaign
Term
Secondary Audiences
Definition
segments of the public who are crucial in holding the primary audience accountable for reaching the campaign's objectives
Term
Campaign Strategies
Definition
source of influence or leverage to persuade a primary decision maker to act on a campaign's objective
Term
Campaign Tactics
Definition
concrete acts that carry out or implement the broader strategy
Term
Gladwell Article
Definition
fundamental differences between "in person" activism and social media activism; strong ties vs. weak ties; degree of commitment; degree of involved risk; networks vs. hierarchies
Term
Attitude-behavior Gap
Definition
the disconnection between one's beliefs or attitudes, on the one hand, and their behaviors, on the other (pro-env. attitudes don't always equal pro-env. behaviors)
Term
Green Marketing
Definition
used to construct an environmental identity; associates corporations' products, services, identity, etc. with environmental values and images; purposes include product advertising, image enhancement, and image repair
Term
Corporate Advocacy Campaigns
Definition
used to affect public opinion, laws, etc.
Term
Aggressive Strategies
Definition
to intimidate or discredit critics
Term
Product Advertising (sales)
Definition
marketing products as being of high quality with minimal impact on the environment; use nature as a backdrop, product, and outcome
(Green Marketing technique)
Term
Labeling
Definition
largely unregulated; voluntary on the part of the corporation; guidelines are fuzzy; wide range of meanings
Term
Image Enhancement
Definition
working to promote a positive, environmental image of a corporation
(Green Marketing Technique)
Term
Image Repair
Definition
to repair or recove a corporation's credibility, especially after an environmental crisis or accident (think of BP and the oil spill)
(Green Marketing technique)
Term
"The Gospel of Consumption"
Definition
we can convince people that, however much they have, it's not enough
Term
Greenwashing
Definition
misleading information that is disseminated by an organization so as to present an environmentally friendly public image
Term
7 Sins of Greenwashing
Definition
1. Hidden Trade-off (suggesting product is "green" base on a single env. attribute)
2. No proof (claim isn't easily substantiated y accompanying informationor by a reliable third party)
3. Vagueness (poorly defined and its measning is likely to be misunderstood by consumers)
4. Irrelevance (a statement that may be true but is unimportant and unhelpful for consumers seeking "geen" products)
5. Lesser of two evils (claims are true but risk distracting from the greater negative impacts)
6. Fibbing (environmental claims that are simply false)
7. Worshiping false labels (gives the impression of a third party endorsement, even if one doesn't exist
Term
Risk Society
Definition
as a society becomes increasingly industrialized risks tend to: be large scaled; affect collective groups; have the potential to harm large groups; have far reaching effects; disproportionately effect some other than others; are less clear about who is responsible
Term
Risk Communication
Definition
any public or private communication that informs individuals about the existence, nature, form, severity, or acceptability of risks; broad or narrow (Plough & Krimsky)
Term
Risk Assessment
Definition
evaluation of the degree of harm/danger from a condition (example: chemical exposure)
Steps:
1. Identify hazard
2. Define the pathways of human exposure to it
3. Determine human's response to different levels of exposure
4. Characterize the risk
Term
Optimistic Bias
Definition
the propensity to see oneself as less susceptible to a given risk
Term
Technical Rationality
Definition
scientific method; hypothetico-deductive reasoning; quantifiable data; technical expertise; "official" agencies; risk can be studied independent of context, popular culture
Term
Cultural Rationality
Definition
personal, familiar, and social concerns; folk wisdom; importance of an individual's place in their community, social values of community; importance of how risk is communicated; risk must be understood within a context; involves public in the risk assesment
Term
Voices of the "side effects" (Beck)
Definition
individuals who suffer the side effects of the "risk society"
Term
Legitimizers
Definition
sources that can bring authority/credibility to news about risk (EPA spokesperson, scientist, etc)
Term
Technical Risk Assessment
Definition
apply technology to reduce variability in the physical environment (example: a dam controls water levels, minimizing the risk of flooding); has high potential environmental impact
Term
Structural Risk Assessment
Definition
modify the physical structure or social setting in which the action takes place (a rule that prevents people from entering a hazardous area); low potential environmental impact
Term
Cognitive Risk Assessment
Definition
transfer information to public audiences to modify their beliefs, attitudes, values, or motivations (a ranger explain to hikers how to prepare for bad weather); low potential environmental impact
Term
Sunshine Laws
Definition
require open meetings of government bodies; "shine light of public scrutiny" on their work
Term
Freedom of Information act (FOIA)
Definition
any person has the right to see the records of any executive branch agency; tightened control after 9/11, but Obama administration has increased transparency
Term
Pros and Cons of Public Hearings
Definition
Benefits: many diverse representatives of the public sphere
Cons: crowded rooms; lack of child care; fear of public speaking
Term
Public Meetings as Rituals
Definition
an empty procedure, having no concrete value or meaning
Characteristics: formalism (sets an activity apart from common practice, not an everyday occurrence); traditionalism (draws on real or imagined past practices and customs); invariance (timeless in nature, repeated in exact manners)
Term
Redefinition of Environment
Definition
to include more than just "natural" or "wild" places, but where we live, work, play, and learn
Term
Principles of Environmental Justice
Definition
recognize/reduce disproportionate burdens of environmental harms on poor/minority communities; opportunities for those affected to be involved in in decision making; environmentally healthy and economically sustainable communities
Term
Indecorous Voice
Definition
the symbolic framing by some public officials of the voices of others as inappropriate or unqualified for speaking in official forums and their belief that ordinary people may be too emotional or ignorant to testify; assumptions about what is/is not appropriate for certain audiences to say or do
Term
Crisis Discipline
Definition
research in the context of urgency and uncertainty; need to make decisions with imperfect knowledge; considerable implications for policy/management; founded on functional and ethical tenets
Supporting users have an ad free experience!