Term
Konsumer Produkt Types:
1.
2.
3.
4. |
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Definition
Konsumer Produkt Types:
1. Konvenience
2. Shopping
3. Specialty
4. Unsought |
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Term
_____ Produkts:
*Bought less
*More expensive
*Fewer stores |
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Definition
Shopping Produkts:
*Bought less
*More expensive
*Fewer stores |
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Term
_____ Produkts:
*Hight in price
*Exklusive lokations |
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Definition
Specialty Produkts:
*High in price
*Exklusive lokations |
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Term
_____ Produkts:
*New or unaware
*Don't think of buying |
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Definition
Unsought Produkts:
*New or unaware
*Don't think of buying |
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Term
Types of Business Produkts:
1.
2.
3. |
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Definition
Types of Business Produkts:
1. Materials and Parts
2. Kapital Items
3. Supplies and Services |
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Term
_____ Materials:
*Processed only to point required for ekonomik handling and distribution |
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Definition
Raw Materials:
*Processed only to point required for ekonomik handling and distribution |
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Term
_____ Materials:
*Transformed from raw materials
*Requires further processing |
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Definition
Manufaktured Materials:
*Transformed from raw materials
*Requires further processing |
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Term
_____ :
*Assembled into final produkt without transformation
*Used in produktion of larger items |
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Definition
Komponent parts or OEM parts:
*Assembled into final produkt without transformation
*Used in produktion of larger item |
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Term
_____ Items:
*Help in buyer's produktion
*Facilitates achievement of objektives |
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Definition
Kapital Items:
*Help in buyer's produktion
*Facilitates achievement of objektives |
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Term
Kapital Items:
*_____ Equipment AKA Installations
*_____ Equipment |
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Definition
Kapital Items:
*Kapital Equipment AKA Installations
*Akcessory Equipment |
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Term
Supplies and Services:
a.
b.
c. |
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Definition
Supplies and Services:
a. Maintenance goods and services
b. Repair goods and services
c. Operating supplies |
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Term
Individual Produkt Decisions: (Steps)
1.
2.
3.
4.
5.
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Definition
Individual Produkt Decisions: (Steps)
1. Produkt Attributes
2. Branding
3. Pakaging
4. Labeling
5. Produkt Support Services |
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Term
_____:
*Add more produkts within the present price range |
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Definition
Line Filling:
*Add more produkts within the present price range |
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Term
_____:
*Kreate in mind of kustomer the perception there is no other brand on market quite like yours |
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Definition
Branding Strategy:
*Kreate in mind of kustomer the perception there is no other brand on market quite like yours |
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Term
Brand Equity Growth:
*_____ x _____ = Brand Strength |
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Definition
Brand Equity Growth:
*Differentiation x Relevance = Brand Strength
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Term
Brand Equity Growth:
*_____ x _____ = Brand Stature |
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Definition
Brand Equity Growth:
*Esteem x Familiarity = Brand Stature |
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Term
Branding Strategy Decisions:
1.
2.
3.
4. |
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Definition
Branding Strategy Decisions:
1. Brand Positioning
2. Brand Name Selektion
3. Brand Sponsorship
4. Brand Development |
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Term
_____:
*Minor changes to existing produkts |
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Definition
Line Extensions:
*Minor changes to existing produkts |
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Term
_____:
*Same brand name in a new produkt kategory |
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Definition
Brand Extensions:
*Same brand name in a new produkt kategory |
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Term
_____:
*Multiple produkt entries in a produkt kategory |
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Definition
Multi-brands:
*Multiple produkt entries in a produkt kategory |
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