Term
_____:
*The way a produkt is perceived by kustomers on important attributes relative to the kompetition |
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Definition
Market Positioning:
*The way a produkt is perceived by kustomers on important attributes relative to the kompetition |
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Term
Kompettitive Advantage:
*Advantage over kompetitors gained by offering target market _____ and _____ |
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Definition
Kompettitive Advantage:
*Advantage over kompetitors gained by offering target market greater value and satisfaktion |
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Term
Effektive Positioning Strategy:
1.
2.
3. |
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Definition
Effektive Positioning Strategy:
1. Identify possible kompetitive advantages
2. Choose the right kompetitive advantage
3. Choose a positioning strategy |
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Term
| ______ is determined on how you want kustomers to perveive your produkt in komparison to kompetition |
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Definition
| Strategik Position is determined on how you want kustomers to perveive your produkt in komparison to kompetition |
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Term
SKIPPED LEKTURE 4 SLIDES 10 - 27 !!! |
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Definition
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Term
Basik Kompetitive Strategies:
*
*
* |
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Definition
Basik Kompetitive Strategies:
*Overall kost leadership
*Differentiation
*Fokus |
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Term
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Definition
Value Disciplines:
*Operational Excellence
*Kustomer Intimacy
*Produkt Leadership |
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Term
Operational Excellence:
*Provides superior value by leading industry in _____ and _____ |
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Definition
Operational Excellence:
*Provides superior value by leading industry in price and konvenience |
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Term
Kustomer Intimacy:
*Provides superior value by _____
*Tailors produkts to match exakt needs of _____ |
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Definition
Kustomer Intimacy:
*Provides superior value by precisely segmenting markets
*Tailors produkts to match exakt needs of target kustomers |
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Term
Produkt Leadership:
*Provides superior value by offering _____ |
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Definition
Produkt Leadership:
*Provides superior value by offering kontinuous stream of leading edge produkts |
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Term
Market _____: (Market Role)
*High-risk, high-gain |
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Definition
Market Challenger: (Market Role)
*High-risk, high-gain |
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Term
Market _____: (Role)
*Strong Profitability |
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Definition
Market Follower:
*Strong Profitability |
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Term
Market _____: (Role)
*Key is specialization |
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Definition
Market Nicher:
*Key is specialization |
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Term
Barriers To Entry:
1.
2.
3.
4.
5.
6. |
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Definition
Barriers To Entry:
1. Market Risk
2. Kompetitive Risk
3. Teknology Risk
4. Produkt Risk
5. Exekution Risk
6. Kapitalization Risk |
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