Term
All activities having to do with transferring ownership
of a product from producer to customer in a way that
meets customer needs |
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Definition
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Term
| Simplest definition of marketing |
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Definition
| Managing profitable kustomer relationships |
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Term
Marketing Goal:
1.__
2.__
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Definition
1. Attrakt new kustomers
2. Retain and grow kurrent kustomers |
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Term
Marketing Process - Step 1
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Definition
Step 1:
Understand the marketplace and kustomers needs and wants |
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Term
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Definition
| Demands = Wants + Buying Power |
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Term
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Definition
Marketing Offer:
♦Kombination of goods, services, information or experiences |
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Term
Marketing Process - Step 2
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Definition
Step 2:
Design Kustomer-Driven Marketing Strategy |
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Term
Step __ of Marketing Process:
♦ Market Segmentation and target marketing
♦ Decide on value proposition: differentiation and positioning |
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Definition
Step 2 of Marketing Process:
♦Select kustomers to serve: market segmentation and target marketing
♦ Decide of value proposition: differentiation and positioning |
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Term
____________:
Divides market into distinkt groups of buyers with similar needs, karakteristiks and/or behaviors |
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Definition
Market Segmentation:
Divides market into distinkt groups of buyers with similar needs, karakteristiks and/or behaviors |
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Term
________:
Set of benefits (values) product promises to deliver
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Definition
Value Proposition:
Set of benefits (values) product promises to deliver |
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Term
_______:
Way target market perceives produkt in komparison to kompetition
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Definition
Market Positioning:
Way target market perceives produkt in komparison to kompetition |
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Term
| Marketing Process - Step 3 |
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Definition
Step 3
Konstrukt a marketing program that delivers superior value |
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Term
______:
AKA The Marketing Mix |
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Definition
Four P's of Marketing = Marketing Mix
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Term
Four P's of Marketing:
1.
2.
3.
4. |
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Definition
Four P's of Marketing:
1. Produkt
2. Price
3. Place
4. Promotion |
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Term
| Marketing Process - Step 4 |
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Definition
Step 4
Build profitable kustomer relationships |
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Term
| Marketing Process - Step 5 |
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Definition
Step 5
Kapture value to kreate profits and kustomer equity |
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Term
Major Trends and Forces:
1.
2.
3.
4.
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Definition
Major Trends and Forces:
1. Digital Age
2. Globalization
3. Ethiks & Social Responsibility
4. Musik Industry
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