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MRKG 1311
Exam 2 Ch. 10
31
Marketing
Undergraduate 3
05/06/2007
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Term
Transaction-based Marketing
 Definition
318
Term
Relationship Marketing
 Definition
318
Term
Elements of Relationship Marketing
 Definition
320
Term
Internal Marketing
 Definition
320
Term
Internal and External Customers
 Definition
320
Term
Employee Satisfaction
 Definition
321
Term
Relationship Marketing ( 3 levels of )
 Definition
table 10.2 , 321
Term
Customer Satisfaction (3 steps to measurea)
 Definition
324
Term
Frequency Mark.
 Definition
326
Term
Affinity Mark.
 Definition
326
Term
Database Mark.
 Definition
327
Term
Interactive TV
 Definition
327
Term
Application Service Providers (ASP)
 Definition
328
Term
One-to-One Mark.
 Definition
328
Term
Grass Roots Mark.
 Definition
329
Term
Viral Mark.
 Definition
329
Term
Customer Relationship Management (CRM)
 Definition
329
Term
Virtual Relationships
 Definition
331
Term
Customer Winback
 Definition
the process of rejuvinating lost relationhsips with customers 331
Term
B2B Mark.
 Definition
332
Term
Partnership
 Definition
332
Term
Types of Partnerships
 Definition
333
Term
Cobranding
 Definition
333
Term
Comarketing
 Definition
334
Term
National Account Selling
 Definition
335
Term
Electronic Data Interchange (EDI)
 Definition
335
Term
Vendor-Managed Inventory (VMI)
 Definition
336
Term
Quick response merchandising
 Definition
336
Term
Collaborative Plannign, Forecasting, and Replenishment (CPFaR)
 Definition
337
Term
Startegic Alliance
 Definition
337
Term
Lifetime value of a Customer
 Definition
339
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