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MRKG 1311
Exam 2 Ch. 9
32
Marketing
Undergraduate 3
05/06/2007
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Term
Market
 Definition
group of people with sufficient purchasing power, authority, and willingness to buy. 288
Term
Target Market
 Definition
288
Term
Consumer Products
 Definition
products bought by ultimate consumers for personal use. 288
Term
Business Products
 Definition
288
Term
Market Segmentation
 Definition
289
Term
Criteria For Affective Market Segmentation
 Definition
Four Points ,289
Term
Geographic Segmentation
 Definition
291
Term
Areas
 Definition
292
Term
Geographic Information Systems (GIS)
 Definition
293
Term
Demographic Segmentation
 Definition
293
Term
Core regions
 Definition
the locations where they ger 40-80 percent of their sales. 293
Term
Cohort effect
 Definition
295
Term
9/11 Generation
 Definition
295
Term
Baby Boomers
 Definition
people born between 1946-1965
Term
Breakdown of U.S. Minority Pop.
 Definition
figure 9.7, 297
Term
Breakdown of U.S. Minority Pop.
 Definition
figure 9.7, 297
Term
Family Life Cycle
 Definition
the process of family formation and dissolution. 298
Term
Engel's Law
 Definition
300
Term
Psychographic Segmentation
 Definition
302
Term
AIO Statements
 Definition
describe various activities, interests and opinions. 302
Term
VALS 2 Network
 Definition
figure 9.10, 302
Term
Six Psychographic Consumer Segments
 Definition
303
Term
Product-related Segmentation
 Definition
305
Term
Market Segmentation Process
 Definition
306
Term
Undifferentiated Marketing
 Definition
307
Term
Differentiated Marketing
 Definition
307
Term
Concentrated Marketing (Niche Marketing)
 Definition
308
Term
Micromarketing
 Definition
308
Term
Market-Specific Strategy (basic determinants of)
 Definition
308
Term
Positioning
 Definition
309
Term
Positioning Map
 Definition
309
Term
Repositioning
 Definition
309
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