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MRKG 1311
Exam 2 Ch. 8
35
Marketing
Undergraduate 3
05/06/2007
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Term
Marketing Research
 Definition
256
Term
Syndicated service
 Definition
259
Term
Full-service research provider
 Definition
256
Term
Limited-service provider supplier
 Definition
260
Term
Exploratory research
 Definition
261
Term
Exploratory research
 Definition
261
Term
Marketing Research Process
 Definition
figure 8.3, 261
Term
Exploratory Research
 Definition
261
Term
Sales Analysis
 Definition
261
Term
Hypothesis
 Definition
a tentative explanation for some specific event. 262
Term
Research Design
 Definition
262
Term
Secondary Data
 Definition
previously published info. 262
Term
Primary Data
 Definition
info collected specifically for the investigation at hand 262
Term
Sampling
 Definition
process of selecting survey respondents or research participants. 266
Term
Probability sample
 Definition
267
Term
Samples (TYPES)
 Definition
267
Term
Nonprobability sample
 Definition
267
Term
Types of Primary Research
 Definition
267
Term
Interpretive research
 Definition
268
Term
Mall Intercepts
 Definition
270
Term
Controlled Experiment
 Definition
least used - method for collecting primary data . 272
Term
Test-Marketing
 Definition
the most common use of this method by marketers, 272
Term
Problems with Test-Marketing
 Definition
273
Term
Marketing Information System (MIS)
 Definition
275
Term
Marketing Decision Support System (MDSS)
 Definition
275
Term
Data Mining
 Definition
275
Term
Sales Force
 Definition
estimate of a company revenue for a specified future period. 277
Term
Qualitative and Quanitative Forecasting
 Definition
277
Term
Jury of Executive Opinion
 Definition
277
Term
Delphi Technique
 Definition
277
Term
Sales Force Composite
 Definition
278
Term
Sales Force Composite
 Definition
278
Term
Trend Analysis
 Definition
279
Term
Exponential Smoothing
 Definition
279
Term
Survey of Buyer Intentions
 Definition
278
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