Shared Flashcard Set

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Most Difficult Vocab
N/A
10
Marketing
11th Grade
09/08/2008

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Cards

Term
Marketing
Definition
Taking Care of customers/people
Term
Target Market
Definition
the group of people that you are focusing your product towards
(who wants/needs your product?)
Term
Marketing Segmentation
Definition
Dividing customers into various groups based on different characteristics
Term
Demographics
Definition
focused age,gender,race etc.
Term
Geographics
Definition
the area where your customers live
Term
Psychographics
Definition
consumers lifestyle...
Term
Utility
Definition
An added Value
Term
Time Utility
Definition
time of day; time of year
Term
Place Utility
Definition
the place where you can purchase the product
Term
Possession Utility
Definition
how you can purchase(credit, debit, cash, lay-away etc.)
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