Term
| Corporate Social Responsibility |
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Definition
| Business's concern for society's welfare |
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Term
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Definition
| The idea that socially responsible companies will outperform their peers by focusing on teh world's social problems and viewing them as opportunites to build profits and hlep the world at the same time. |
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Term
| Pyramid of Corporate Social Responsibility |
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Definition
| A model that suggests corporate social responsibility is composed of economic, legal, ethical, andphilanthropic responsibiliteis and that the firm's economic performance supports the entire structure. |
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Definition
| The moral principles or values that generally govern the conduct of an individual or group |
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Definition
| The rules peopel develop as a result of cultural values and norms |
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Definition
| A guideline to help marketing managers and other employees make better decisions |
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| A defined group most liekly to buy a firm's product |
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Definition
| When a company implements strategies that attempt to shake the external environemtn within which it operates |
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| The practice of choosing goods and servies that neet one's diverse needs and interests rather than conforming to a single, traditional lifesytle. |
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| The study of people's vital statistics, such as their age, race and ethnicity, and location |
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Definition
| People born between 1979 and 1994 (16-31) |
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Definition
| people born between 1965 and 1978 (32-45) |
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| People born between 1946 and 1964 (46-64) |
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Definition
| When all major ethnic groups ina n are - such as a city, county, or census tract - are roughly equally represented |
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Definition
| A comparison of income versus the relative cost of a set of standard goods and services in different geographic areas |
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Definition
| A measure of the decrease in teh value of money, expressed as the percentage reduction in value since the previous year. |
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Definition
| A periods of economic activity characterized by negative growth, which reduces demand for goods and services. |
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Definition
| Pure research that aims to confirm an existing theory or to learn more about a concept or phenomenon |
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Definition
| an attempt to develop new or improved products |
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Term
| Food and Drug Administration (FDA) |
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Definition
| A federal agency charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products |
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Term
| Consumer Product Safety Commission (CPSC) |
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Definition
| A federal agency establizhed to protect the health and safety of consumers in and around their homes |
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Term
| Federal Trade COmmission (FTC) |
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Definition
| A federal Agency empowered to preven persons or corporations from using unfair methods of competition in commerce. |
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