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Definition
| The process that consumers go through when they select, purchase, and use a product |
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Definition
| Decisions that are characterized by low involvement and low perceived risk; requires emphasis on environmental cues. |
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Definition
| Decisions that are characterized by high involvement and high perceived risk; requires large amounts of information. |
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Definition
| The midpoint between Habitual Decision Making and Extended Problem Solving |
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Definition
| The amount of importance we place on the potential consequences of the purchase. |
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Definition
| The belief that the choice of a product has potentially negative consequences. |
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Term
| Consumer Decision Making Process (5) |
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Definition
i) Problem Recognition
ii) Information Search
iii) Alternative Evaluation
iv) Product Choice
v) Post-purchase Evaluation |
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Definition
| The key dimensions that a consumer uses to compare their alternatives. |
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Definition
| A type of heuristic where a pattern of repeat purchases by a consumer leads to an underlying positive attitude. |
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Definition
| The anxiety experienced after a purchase |
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Term
| The 7 Internal Influences on Decision Making |
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Definition
i) Perception
ii) Motivation
iii) Learning
iv) Attitude
v) Personality
vi) Age & Family Life Cycle
vii) Lifestyle |
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Term
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Definition
| The process by which consumers select, organize, and interpret information |
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Term
| The 3 Parts of Perception |
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Definition
i) Exposure
ii) Attention
iii) Interpretation |
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Definition
| The state that drives consumers to satisfy their needs. |
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Term
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Definition
| A change in behaviour caused by acquired information or experience |
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Term
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Definition
i) Behavioural Learning
ii) Cognitive Learning |
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Term
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Definition
| Focuses on how consumer behaviour is changed by external events |
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Term
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Definition
| Focuses on how consumer behaviour is changed by problem solving and analysis of information |
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Term
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Definition
| A type of behavioural learning - the connection of two dissimilar items through constant exposure |
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Term
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Definition
| A type of behavioural learning - learning through punishment and reward |
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Term
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Definition
| A type of cognitive learning - learning through the observation of others' actions and their consequences |
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Term
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Definition
| An acquired predisposition to respond favourably or unfavourably to stimuli |
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Term
| The 3 Aspects of Attitude |
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Definition
i) Affect - the emotion
ii) Behaviour - the intent
iii) Cognitive - the knowledge |
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Definition
| The set of unique psychological characteristics that influence the way an individual reacts to their surroundings |
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Definition
| A pattern of living that determines how an individual spends their energy, time, and money |
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Definition
| The use of anthropological, sociological, and psychological factors to create market segments. |
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Definition
| The when, where, and how of consumer shopping. |
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Definition
| A situational influence - Marketing that focuses on linking sensory experiences with a product |
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Definition
| A situation influence - the environment surrounding the stores |
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Term
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Definition
| Cultures, subcultures, microcultures, opinion leaders, gender roles, environmentalism, consumerism, social class, group membership, etc. |
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