Shared Flashcard Set

Details

Title

MKTG Chapter 6

Description

Consumer Decision Making

Total Cards

Subject

Marketing

Level

Undergraduate 3

Created

02/14/2012

Click here to study/print these flashcards.

Create your own flash cards! Sign up here.

Additional Marketing Flashcards

Term

Define Consumer behavior.

Definition

Processes a consumer uses to make purchase decisions.

Term

What is the five-step consumer decision making process?

Definition

Need Recognition

Information Search

Evaluation of alternatives

Purchase

Postpurchase behavior

Term

What is an evoked set or consideration set?

Definition

Consumer preferred alternatives.

Term

What is Cognitive Dissonance?

Definition

Buyer's remorse