Term
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Definition
| beliefs and goals shared by members of a society regarding ideal end states of life and modes of conduct |
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Term
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Definition
| a company uses a common marketing plan for all countries in which it operates, thus selling the product in essentially the same way everywhere in the world |
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Term
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Definition
| a way to implement a strategy by using the same basic advertising approach in all markets |
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Term
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Definition
| consumers' general perceptions of quality for products made in a given country |
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Term
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Definition
| ads follow a basic approach, but themes, copy and sometimes even visual elements are adapted to differences in local markets |
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Term
| localized advertising strategy |
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Definition
| creative team must determine what type of selling idea, ad appeal, and execution style will work in each market |
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