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Definition
| suggests an organization should satisfy consumer needs and wants to make profits. |
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Term
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Definition
| the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange of aspect in their lives. |
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Term
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Definition
| refers to their feelings about stimuli and events such as whether they like or dislike a product |
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Term
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Definition
| refers to their thinking, such as their beliefs about a particular product |
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Term
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Definition
| refers to the physical actions of consumers that can be directly observed and measured by others |
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Term
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Definition
| refers to everything external to consumers that influences what they think, feel, and do. |
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Term
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Definition
| any of the elements can be either a cause or an effect of a change at any particular time. |
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Term
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Definition
| a set of stimuli placed in consumers' environments designed to influence their affect, cognition, and behavior. |
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Term
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Definition
| the process of dividing a market into groups of similar consumers and selecting the most appropriate groups and individuals for the firm to serve |
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Term
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Definition
| the benefits people seek in consuming a given product are the basic reasons for existence of true market segments |
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Term
| psychographic segmentation |
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Definition
| divides markets on differences in consumer lifestyles |
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Term
| person/situation segmentation |
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Definition
| divided on the basis of the usage situation on conjunction with individual differences among consumers. |
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Term
| geodemographic segmentation |
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Definition
| identifies specific households in a market by focusing on local neighborhood geography to create classifications of consumers |
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Term
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Definition
| positioning the product relative to competing products in the minds of consumers |
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