Term
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Definition
| delivery of customer satisfaction at a profit or acceptable return |
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Term
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Definition
| states of felt deprivation |
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Term
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Definition
| form a human need takes as shaped by culture and individuality |
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Term
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Definition
| human wants that are backed by buying power |
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Term
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Definition
| some combination of products, services, information, or experiences offered to a market to satisfy a need or want |
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Term
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Definition
| mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products |
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Term
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Definition
| idea that customers will favor products that are available and highly affordable, thus the organization should focus on improving production and distribution efficiency |
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Term
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Definition
| idea that consumers will favor products that offer the most quality, performance, and features. thus company should focus on constantly improving product |
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Term
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Definition
| idea that consumers will not buy enough of the firm;s products unless it undertakes a large-scale selling and promotion effort |
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Term
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Definition
| idea that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do |
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Term
| societal marketing concept |
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Definition
| idea that a company's marketing decisions should consider consumers' wants, the company's requirements, consumers' long-run interests, and society's long run interests |
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Term
| customer relationship management |
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Definition
| overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction |
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Term
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Definition
| value of the entire stream of purchases that the customer would make over a lifetime of patronage |
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Term
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Definition
| portion of the customer's purchasing that a company gets in its product categories |
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Term
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Definition
| total combined customer lifetime values of all of a company's customers |
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