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MKTG 333
Exam 2 Key Terms
159
Marketing
Undergraduate 4
03/23/2016

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Term
Appraisal Costs
Definition
the costs of inspection, testing, measuring, and other activities designed to ensure conformance of the product or service
Term
Best Buy
Definition
assumes, of necessity, a certain minimum measure of suitability but considers ultimate customer needs, cost and pro curability, transportation, and disposal as well
Term
Common or Chance Causes of Variation
Definition
intrinsic to the process; will always be there unless the process is changed
Term
Continuous Improvement
Definition
sometimes called by its Japanese name, kaizen, refers to the relentless pursuit of product and process improvement through a series of small, progressive steps
Term
Cpk Index
Definition
adjusts the Cp for the effect of non-centered distribution
Term
External Failure Costs
Definition
incurred when poor-quality goods or services are passed on to the customer and include costs of returns, warranty costs, and management time handling customer complaints
Term
Function
Definition
the action(s) that an item or service is designed to perform
Term
Internal Failure Costs
Definition
the costs incurred within the operating system as a result of poor quality
Term
Morale Costs
Definition
the motivation to work hard and well may be replaced by a "don't care" attitude
Term
Poka Yoke
Definition
foolproof, simple devices that permit inexpensive, rapid 100% inspection to ensure zero defects, for example, a three prong power cable connector that can only be inserted in the proper manner
Term
Prevention Costs
Definition
all activities that eliminate the occurrence of future defects
Term
Process Capability
Definition
when there are no special or assignable causes of variation, only common or chance causes, a process is capable of meeting specifications consistently; the process is in statistical control or stable and predictable
Term
Process Capability Index (Cp)
Definition
combines process spread and tolerance into one index and indicates whether process variation is satisfactory
Term
Process Control
Definition
a key aspect of TQM; a method of monitoring a process using quality control charts to prevent defects
Term
Quality
Definition
conformance to specifications; in the total quality management context, quality represents a combination of corporate philosophy and quality tools directed toward satisfying customer needs
Term
Quality Control Charts
Definition
in processes using repetitive operations, the quality control chart. The output can be measured by tracking a mean and dispersion. The (X-bar) chart is useful for charting the population means and the R chart the dispersion
Term
Quality Function Deployment (QFD)
Definition
an important aspect of TQM; it is a method for developing higher-quality new products at less cost and in less time
Term
Random Sample
Definition
every element in the population has an equal chance of being selected
Term
Reliability
Definition
the mathematical probability that a product will function for a stipulated period of time
Term
Sample
Definition
a small number of items, selected from a larger group or population of items, that is representative of the total population being tested; results of testing or inspecting the sample are used to accept or reject the entire batch or lot
Term
Sequential Sample
Definition
based on the cumulative effect of information that every additional item in the sample adds as it is inspected
Term
Single Sourcing
Definition
supplier options exist, but the decision is made to source the entire requirement from only one supplier
Term
Six Sigma
Definition
an approach to quality that focuses on preventing defects by using data to reduce variation and waste; means there are no more than 3.4 defects per million opportunities
Term
Special/Assignable Causes of Variation
Definition
outside, nonrandom problems such as breakdown of machinery, material variation, or human error that must be identified and eliminated
Term
Statistical Process Control (SPC)
Definition
a technique that involves testing a random sample of output from a process in order to detect if nonrandom, assignable, changes in the process are occurring
Term
Suitability
Definition
the ability of a material, good, or service to meet the intended functional use
Term
Supplier Certification
Definition
a process of evaluating and recognizing the quality performance of an organization's suppliers in order to reduce or eliminate incoming inspection
Term
Tolerance
Definition
the allowable difference between a physical feature and its intended design
Term
Total Quality Management TQM)
Definition
a philosophy and system of management focused on long-term success through customer satisfaction
Term
Upper and Lower Control Limits
Definition
Upper (UCL) and lower (LCL) control limits can be set so that operator action is required only when the process or machine starts to fall outside of its normal desirable operating range
Term
Upper & Lower Specification Limit
Definition
the minimum and maximum acceptable level of output. Design engineers establish these based on a specific design function, independent of any process.
Term
Anticipation or Certainty Inventories
Definition
accumulated for a well-defined future need, for example seasonal inventories
Term
Bill of Materials (BOM)
Definition
uses info rom the engineering and/or process records to detail the subcomponents necessary to manufacture one finished item
Term
Buffer or Uncertainty Inventories or Safety Stocks
Definition
exist as a result of variability in demand or supply
Term
Capacity Requirements Planning (CRP)
Definition
capacity is how much work can be done in a set amount of time; CRP translates the MRP plan into the required human and machine resources by workstation and time bucket and compares the required resources against available resources
Term
Carrying, Holding, or Possession Costs
Definition
any cost associated with having, as opposed to not having, inventory, including handling charges; the cost of storage facilities or warehouse rentals; the cost of equipment to handle inventory; storage, labor, and operating costs; insurance premiums; breakage; pilferage; obsolescence; taxes; and investment or opportunity costs
Term
Casual Forecasting Models
Definition
one class of quantitative forecasting techniques that tries to identify leading indicators, from which linear or multiple regression models are developed
Term
Collaborative Planning, Forecasting and Replenishment (CPFR)
Definition
one example of a business practice in which multiple trading partners agree to exchange knowledge and share risks to generate the most accurate forecast possible and develop effective replenishment plans. It links sales and marketing processes to supply chain planning and execution processes
Term
Cycle Inventories
Definition
arise because of management's decision to purchase, produce, or sell in lots rather than individual units or continuously; accumulate at various points in operating systems
Term
Decoupling Inventories
Definition
make it possible to carry on activities on each side of a major process linkage point independently of each other
Term
Delphi Technique
Definition
a formal approach to qualitative forecasting
Term
Dependent Demand
Definition
the item is part of a larger component or product, and its use is dependent on the production schedule for the larger component
Term
Derived Demand
Definition
dependent demand items are said to be derived because their use is dependent on a larger component
Term
Economic Order Quantity (EOQ)
Definition
a lot-sizing technique that balances inventory holding and setup (or order) costs by using the EOQ's formula to set lot sizes, which requires estimates for annual demand, inventory holding costs, and setup (or order) costs
Term
Enterprise Resource Planning (ERP) Systems
Definition
software that allows all areas of the company--manufacturing, finance, sales, marketing, human resources, and supply--to combine and analyze information
Term
Fixed-Period Models
Definition
orders are placed only at review time
Term
Fixed-Quantity Models
Definition
orders are placed when the reorder point is reached
Term
Independent Demand
Definition
the usage of the inventory item is not driven by the production schedule and is determined directly by customer orders, the arrival of which is independent of production scheduling decisions
Term
Inventory Record
Definition
contains information such as open orders, lead times, and lot-size policy so that the quantity and timing of orders can be calculated
Term
Just-in-Time
Definition
components, raw materials, and services arrive at work centers exactly as they are needed
Term
Just-on-Time
Definition
materials arrive when they were scheduled to arrive
Term
Kanban
Definition
Japanese word translating into card visual; a simple but effective control system used to plan the timing and quantity of purchased materials and internally manufactured materials that helps make JIT production work; double-card systems use conveyance and production cards; single-card systems use only the C
Term
Lean Supply
Definition
an approach where relationships with suppliers are managed based on a long-term prospective to eliminate waste and add value
Term
Lean Thinking
Definition
a management philosophy focused on eliminating seven forms of wast: (1) overproduction, (2) waiting, time in queue, (3) transportation, (4) non-value-adding processes, (5) inventory, (6) motion, and (7) costs of quality: scrap, rework and inspection
Term
Least-total-Cost
Definition
a dynamic lot-sizing method that compares the cost implications of various lot-sizing alternatives and selects the lot size that provides the least total cost
Term
Least-Unit-Cost
Definition
a dynamic lot-sizing method which factors inventory holding and setup (or order) costs into the unit cost
Term
Lot-for-Lot
Definition
the most common lot sizing technique based on producing net requirements for each period; it does not take into account setup costs, carrying costs, or capacity limitations
Term
Manufacturing Resource Planning (MRP II)
Definition
links the firm's planning processes with the financial system to combine the capability of "what if" production scenario testing with financial and cash flow projections to help achieve the sales and profitability objectives of the firm
Term
Master Production Schedule
Definition
the requirements forecast by time period which details how many end items are to be produced during a specified time period
Term
Material Requirements Planning (MRP) System
Definition
used to plan the timing and quantity of purchased materials and internally manufactured materials to meet the needs of the master production schedule
Term
Ordering or Purchase Costs
Definition
include the managerial, clerical, material, telephone, mailing, fax, e-mail, accounting, transportation, inspection, and receiving costs associated with a purchase or production order
Term
Pareto Curve
Definition
often called the 80-20 rule or ABC analysis; where A is about 70-80 percent of dollars and 10% of items in inventory, B is 10-15% of dollars and 10-20% of items, and C is 10-20% of dollars and 70-80% of items in inventory
Term
Qualitative Forecasting
Definition
gathering opinions from a number of people such as sales staff and district sales managers and using these opinions with a degree of judgment to give a forecast
Term
Quantitative Forecasting
Definition
uses past data to predict the future
Term
Service Coverage
Definition
the portion of user requests served, for example, if there are 400 requests for a particular item in a year and 372 were immediately satisfied, the service coverage would be 372/400 = 93%
Term
Setup Costs
Definition
all the costs of setting up a production run
Term
Stockout Costs
Definition
the costs of not having the required parts or materials on hand when and where they are needed
Term
Systems Contracts
Definition
rely on periodic billing procedures; allow nonpurchasing personnel to issue order releases; employ special catalogs; require suppliers to maintain minimum inventory levels, but normally do not specify the volume of contract items a buyer must buy; and improve inventory turnover rates.
Term
Time Series Forecasting
Definition
Assumes that sales (or other items to be forecast) follow a repetitive pattern over time; the analyst identifies the pattern and develops a forecast.
Term
Transit/Pipeline Inventories
Definition
Used to stock the supply and distribution pipelines linking an organization to its suppliers and customers as well as internal transportation points.
Term
Vendor-Managed Inventory (VMI) or Supplier Managed Inventory (SMI)
Definition
a merging of the ordering and inventory functions in which a supplier manages and conducts all or some of the inventory management activities.
Term
Bill of Lading
Definition
The key document in the movement of goods; it contains information about the products being shipped including weight and quantity, the origin of the shipment, contract terms between the carrier and shipper, and the final destination.
Term
Brokers
Definition
Charge shippers a fee for arranging transportation services with a carrier.
Term
Carrier
Definition
Transports property or people by any means of conveyance (truck, auto, taxi, bus, railroad, ship, airplane), almost always for a charge. Carriers for RF waves are air (wireless), copper wire and fiber optic cable.
Term
Common Carriers
Definition
offer transportation service to all shippers at published rates, in a nondiscriminatory basis, between designated points; have considerable flexibility in establishing rates and routes.
Term
Contract Carrier
Definition
a for-hire carrier that provides service to a limited number of shippers and operates under specific contractual arrangements that specify rates and services.
Term
Customs House Brokers
Definition
used for importing products; they ensure that documentation is accurate and complete, and can provide a variety of other services, such as providing estimates of landed costs, payments to foreign suppliers, and insurance.
Term
Demurrage Charges
Definition
A daily penalty charge incurred by shippers or receivers of merchandise when a rail car or a motor van is tied up beyond the normal time for loading or unloading; sometimes called detention charges for motor carriers.
Term
Exempt Carriers
Definition
For-hire carriers exempt from regulation of rates and services.
Term
Expedited Transportation
Definition
Any shipment that requires pickup service and includes a specific delivery guarantee.
Term
Expediting
Definition
Applying pressure to a supplier, in this case the transportation carrier, in an attempt to encourage faster-than-normal delivery service.
Term
Free on Board (FOB)
Definition
Goods are delivered to a specified point with all transport charges paid.
Term
Freight Forwarders
Definition
buy dedicated space on scheduled carriers.
Term
Intermodality
Definition
integrating modes of transportation.
Term
Intermodal Freight Services
Definition
Includes containers on flatcars (COFC) and truck trailers on flatcars (TOFC), referred to as piggyback systems.
Term
Less-than-Truck-Load (LTL)
Definition
Typically short haul route of a partially filled truck compared to truckload (TL) shipments, while the cost per hundredweight (cwt) is generally higher compared to TL shipments over the same distance.
Term
Logistics
Definition
management of inventory in motion and at rest; defined by the Council of Logistics Management as "that part of the supply chain that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers' requirements."
Term
Mode of Transportation
Definition
the means by which people, freight or information gain mobility. The three basic means of mobility are: land (road, rail and pipeline), water and air. Radio frequency (RF) waves are a transportation mode that moves information instantaneously.
Term
Pipeline
Definition
A mode of transportation that can only transport products in either a liquid or gaseous state.
Term
Private Carrier
Definition
Provides transportation for its company's own products and the company owns (or leases) all related equipment and facilities.
Term
Radio Frequency (RF) Waves
Definition
a mode of transportation for information; carriers for RF waves are air (wireless), copper wire and fiberoptic cable
Term
Third-Party Logistics (3PL) Service Providers
Definition
Provide a wide range of logistics services for clients, with the most popular being warehousing, outbound and inbound transportation, freight bill auditing and payment, freight consolidation and distribution, cross-docking, product marking, and packaging and returns
Term
Tracing
Definition
Similar to follow-up; attempt to determine the status (location) of items that have been shipped but have not yet been received, and thus are somewhere within the transportation system
Term
Truckload (TL)
Definition
Typically long-haul routes of full truckload at a lower cost per hundredweight (cwt) than an LTL shipment over the same distance.
Term
Uniform Order Bill of Lading
Definition
A sight draft bill of lading; a negotiable instrument that must be surrendered to the carrier at destination before goods can be obtained; prevents delivery until payment is made for the goods.
Term
Uniform Straight Bill of Lading
Definition
The complete bill of lading containing the complete contract terms and conditions. The straight bill of lading–short form contains those provisions uniform to both motor and rail. Short bills are not furnished by carriers but instead are preprinted by shippers
Term
Unit Bill of Lading
Definition
Includes the railroad's way-bill which moves with the shipment and may be of assistance in expediting freight movement.
Term
Bid (or Surety) Bond
Definition
Guarantees that if the bidder wins it will accept the purchase contract; if the supplier refuses, the extra costs to the buyer of going to an alternative source are borne by the insurer.
Term
Capital Goods
Definition
Long-term tangible or intangible assets that are not bought or sold in the regular course of business, have an ongoing effect on the organization's operations, have an expected use of more than one year, involve large sums of money, and generally are depreciated.
Term
Cash Discount
Definition
Price discount offered for early payment; for example, a 2/10 net 30 cash discount means a discount of 2 percent if payment is made within 10 days, with the gross amount due in 30 days. This is the equivalent of earning an annual interest rate of approximately 36 percent.
Term
Commodity Exchanges
Definition
An organized commodity exchange provides an established marketplace where the forces of supply and demand may operate freely as buyers and sellers carry on their trading
Term
Cost-No-Fee (CNF) Contract
Definition
If the buyer can argue persuasively that there will be enough subsidiary benefits to the supplier from doing a particular job, then the supplier may be willing to do it provided only the costs are reimbursed.
Term
Cost-Plus-Fixed-Fee (CPFF) Contract
Definition
The buyer agrees to reimburse the supplier for all reasonable costs incurred (under a set of definite policies under which "reasonable" is determined) in doing the job or producing the required item, plus a specified dollar amount of profit.
Term
Cost-Plus-Incentive-Fee (CPIF) Contract
Definition
Both buyer and seller agree on a target cost figure, a fixed fee, and a formula under which any cost over- or underruns are shared.
Term
Cumulative Discount
Definition
Varies in proportion to the quantity purchased over a period of time not on the size of any one order.
Term
Direct Costs
Definition
Can be specifically and accurately assigned to a given unit of production, for example, direct material is 10 pounds of steel or direct labor is 30 minutes of a person's time on a machine or assembly line
Term
Escalator Clause
Definition
Provides for either an increase or decrease, or both, in price if costs change.
Term
Fair Price
Definition
The lowest price that ensures a continuous supply of the proper quality where and when needed and returns a reasonable profit to the supplier.
Term
Firm Bidding
Definition
A policy of notifying suppliers that original bids must be final and revisions will not be permitted under any circumstances
Term
Firm-Fixed-Price (FFP) Contract
Definition
The price set is not subject to change, under any circumstances
Term
Fixed Costs
Definition
Generally remain the same regardless of the number of units produced
Term
Forward Buying
Definition
The commitment of purchases in anticipation of future requirements beyond current lead times
Term
Hedging
Definition
A simultaneous purchase and sale in two different markets which are assumed to operate so that a loss in one will be offset by an equal gain in the other.
Term
Indirect Costs
Definition
Incurred in the operation of a production plant or process, but normally cannot be related directly to any given unit of production
Term
Most-Favored-Customer Clause
Definition
A price protection clause (sometimes referred to as a "most-favored-nation clause") specifies that the supplier, over the duration of the contract, will not offer a lower price to other buyers, or if a lower price is offered to others, it will apply to this contract as well
Term
Multiple Discount
Definition
For example, 10, 10, and 10 means that for an item listed at $100, the actual price to be paid by the purchaser is ($100 - 10%) - 10%($100 - 10%) - 10%[($100 - 10%) - 10%($100 - 10%)] = $100 - $10 - $9 - $8.10 = $72.90. The 10, 10, and 10 is, therefore, equivalent to a discount of 27.1%
Term
Payment Bond
Definition
Protects the buyer against liens that might be granted to suppliers of material and labor to the bidder, in the event the bidder does not make proper payment to its suppliers
Term
Performance Bond
Definition
Guarantees work will be done according to specifications and in the time specified. If another supplier does rework or completes the order, purchasing is indemnified for these extra costs
Term
Price Protection Clause
Definition
In a long-term contract for raw materials or other key purchased items with one or more suppliers, the buyer may want to keep open the option of taking advantage of a lower price offered by a different supplier
Term
Quantity Discount
Definition
Applies to particular quantities and varies roughly in proportion to the amount purchased.
Term
Raw Materials
Definition
Includes sensitive commodities, such as copper, wheat, and crude petroleum, but also steel, cement, and so forth
Term
Responsible Bidder
Definition
Fully capable and willing to perform the work
Term
Resale
Definition
Can be subdivided into two groups (1) items that formerly were manufactured in-house but have been outsourced to a manufacturing supplier, and (2) items sold in the retail sector, such as clothing sold in general-line department stores and food sold through supermarkets.
Term
Robinson-Pathan Act (Federal Anti-Price Discrimination Act of 1936)
Definition
States that a supplier must sell the same item, in the same quantity, to all customers at the same price.
Term
Semivariable Costs
Definition
May vary with the number of units produced but are partly variable and partly fixed.
Term
Responsive Bidder
Definition
Submits a bid that conforms to the invitation for bid
Term
Services
Definition
Includes many types of acquisitions from intangible to a combination of intangible with a tangible component; includes advertising, auditing, consulting, architectural design, legal, insurance, personnel travel, copying, security, and waste removal.
Term
Sherman Antitrust Act of 1890
Definition
States that any combination, conspiracy, or collusion with the intent of restricting trade in interstate commerce is illegal.
Term
Small Value Items
Definition
Includes items of small comparative value such as maintenance, repair, and operating (MRO) supplies.
Term
Special Items
Definition
Includes custom-ordered items and materials that are special to the organization's product line.
Term
Standard Production Items
Definition
Includes nuts and bolts, many forms of commercial steel, valves, and tubing, whose prices are fairly stable and are quoted on a basis of "list price with some discount."
Term
Trade Discounts
Definition
Granted by a manufacturer to a particular type of distributor or user.
Term
ABC Analysis or the Pareto Curve
Definition
Assigns items to either the A, B or C category where A items are high dollar items, B are medium dollar and C are low dollar items.
Term
Activity-Based Costing (ABC)
Definition
an attempt to turn indirect costs into direct costs by tracking the cost drivers behind indirect costs.
Term
General and Administrative Expense
Definition
Includes items such as selling, promotion, advertising, executive salaries, and legal expense.
Term
Learning Curve
Definition
Provides an analytical framework for quantifying the commonly recognized principle that one becomes more proficient with experience.
Term
Life Cycle Costing (LCC)
Definition
The term for total cost of ownership used in capital acquisitions.
Term
Negotiation
Definition
An attempt to find an agreement that allows both parties to realize their objectives
Term
Overhead
Definition
costs generally consist of indirect costs incurred in the manufacturing, research, or engineering facilities of the company.
Term
Portfolio Analysis
Definition
enables a supply management team to place each major spend category on a spend map based on the risks to acquire in the marketplace and the value of the category to the organization.
Term
Strategic Cost Management
Definition
an externally focused process of analyzing costs in terms of the overall value chain.
Term
Target Pricing
Definition
the organization establishes the price at which it plans to sell its finished product, then subtracts out its normal operating profit, leaving the target cost that the organization seeks.
Term
Total Cost of Ownership (TCO)
Definition
For non-capital goods acquisition, the acquisition price plus all other associated costs becomes the total cost of ownership; this includes all relevant costs, such as administration, follow-up, expediting, inbound transportation, inspection and testing, rework, storage, scrap, warranty, service,
Term
Value Analysis (VA)
Definition
refers to the application of value methodology to the redesign of a product or service
Term
Value Engineering (VE)
Definition
refers to the application of value methodology to the design stage of a product or service
Term
Value Methodology
Definition
A systematic approach to analyzing the functions of a product, part, service, or process to satisfy all needed quality and user requirements at optimum total cost of ownership where value can be expressed as: Value = Function/Cost
Term
Bottleneck Purchases
Definition
Medium to high risk to acquire, are difficult to manage because of the uniqueness built into the specification
Term
Leverage Purchases
Definition
Between low and medium market risk which means there are multiple suppliers and market forces keep prices competitive, items are fairly standard, quality is comparable and substitutes are available; leverage opportunities increase with volume and price per unit becomes a critical variable.
Term
Multiple Sourcing
Definition
There are multiple sources available and the decision has been made to split the requirement between two (dual sourcing) or more suppliers.
Term
Noncritical Purchases
Definition
Between low and medium market risk which means there are multiple suppliers and market forces keep prices competitive, items are fairly standard, quality is comparable and substitutes are available
Term
Portfolio Analysis
Definition
Typically assesses supply market risks and focuses attention on the value-generating capability of a purchase in light of the risks of acquiring the purchase in the marketplace.
Term
Request for Bid (RFB or Invitation to Bid IFB)
Definition
The assumption is that the specifications are sufficiently descriptive and standard so that multiple suppliers can meet them. Therefore, the price and terms quoted become the differentiation between various suppliers
Term
Request for Information (RFI)
Definition
an expression of interest which signals that the supply professional has identified a supplier as a potential source of supply, or that a supplier has indicated its willingness to enter into a potential business relationship; it is clear to both parties that the RFI does not commit either party to future business.
Term
Request for Proposal (RFP)
Definition
When it is difficult to describe a requirement adequately, or the supply organization lacks the ability to create an RFQ or the supply professional expects that innovation or creativity in the market might result in a superior solution, the RFP allows more latitude to the supplier than an RFQ. The RFP permits the supplier to fit the proposal to its strengths.
Term
Request for Quotation (RFQ)
Definition
The RFQ and its equivalents ask the supplier to declare at what price and what terms they are prepared to supply; the price and terms quoted become the differentiation between various suppliers
Term
Reverse Marketing or Supplier Development
Definition
The purchaser, not the supplier, has the initiative and will predetermine prices, terms, and conditions as part of the aggressive role in developing new or existing suppliers.
Term
Single Sourcing
Definition
There are multiple sources available, but the decision has been made to source the entire requirement from one supplier.
Term
Sole Sourcing
Definition
There is only one supplier capable of meeting the requirement; the buyer has no choice.
Term
Strategic Purchases
Definition
Medium to high risk to acquire; represent both the greatest risk and the greatest opportunity for reward for an organization and its supply network; often highly customized which limits the number of viable suppliers.
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