Term
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Definition
| Marketing is the activity, set of institutions, and processes of creating communication, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. |
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Term
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Definition
| Good, services, and ideas. |
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Term
| 4 components of the Marketing Mix. |
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Definition
| Price, product, promotion, and place. |
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Term
| 4 functions that illustrate why Marketing is important. |
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Definition
| Role in society, important to businesses, outstanding career opportunities, and everyday life. |
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Term
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Definition
| It involves the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets. |
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Term
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Definition
| The moral principles or values that generally govern the conduct of an individual or a group. |
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Term
| Corporate Social Responsibility |
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Definition
| It is a business concern for society’s welfare. |
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Term
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Definition
| is a company product sales as a percentage of total sales for that industry. |
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Term
| sustainable competitive advantage |
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Definition
| It is one that cannot be copied by the competition. |
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