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Definition
| the decisions and activities that make products available to customers when and where they want to purchase them |
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all activities associated with the flow and transformation of product from raw materials through to the end customer
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| total set of managerial activities used to transform resource inputs into products |
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| planning, implementing, and controlling the flow and storage of products and information from the point of origin to consumption |
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| the processes that enable the progress of value from raw material to final customer and back |
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| a set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so that products are produced and distributed in the right quantities, to the right locations, and at the right time |
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| a group of individuals and organizations that direct the flow of products from producers to customers within the supply chain |
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| middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products |
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| having products available when the customer wants them |
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| making products available in locations where customers wish to purchase them |
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giving the customer access to the product to use or to store for future use
ex raincoat |
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| assembling, preparing, or otherwise refining the product to suit individual customer needs |
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| the use of two or more marketing channels to distribute the same products to the same target market |
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| strategic channel alliance |
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Definition
| an agreement whereby the products of one organization are distributed through the marketing channels of another |
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Definition
| using all available outlets to distribute a product |
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Definition
| using only some available outlets to distribute a product |
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Definition
| using a single outlet in a fairly large geographic area to distribute a product |
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Definition
| the dominant leader of a marketing channel or a supply chain |
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Definition
| the ability of one channel member to influence another member's goal achievement |
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| vertical channel integration |
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| combining two or more stages of the marketing channel under one management |
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| horizontal channel integration |
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| combining organizations at the same level of operation under one management |
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| vertical marketing systems (VMSs) |
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Definition
| a marketing channel managed by a single channel member to achieve efficient, low-cost distribution aimed at satisfying target customer |
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Definition
| an agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well |
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| a situation in which a manufacturer forbids an intermediary to carry products of competing manufacturers |
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