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MKT Exam 4
Exam 4 Ch 12
35
Marketing
Undergraduate 3
11/17/2010

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Cards

Term
Marketing Channel
Definition
a set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer
Term
Channel Members (also called intermediaries or resellers)
Definition
all parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer
Term
Supply Chain
Definition
the connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function
Term
Discrepancy of quantity
Definition
the difference between the amount of product produced and the amount an end user wants to buy
Term
Discrepancy of assortment
Definition
the lack of all the items a customer needs to receive full satisfaction from a product or products
Term
Temporal discrepancy
Definition
a situation that occurs when a product is produced but a customer is not ready to buy it
Term
Spatial discrepancy
Definition
the difference between the location of a producer and the location of widely scattered markets
Term
Retailer
Definition
a channel intermediary that sells mainly to consumers
Term
Direct channel
Definition
a distribution channel in which producers sell directly to customers
Term
Dual Distribution
Definition
the use of two or more channels to distribute the same product to target markets
Term
Strategic channel alliance
Definition
a cooperative agreement between business firms to use the others already established distribution channel
Term
Supply chain management
Definition
a management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value
Term
Intensive distribution
Definition
a form of distribution aimed at having a product available in every outlet where target customers might want to buy it
Term
Selective distribution
Definition
a form of distribution achieved by screening dealers to eliminate al but a few in any single area
Term
Exclusive distribution
Definition
a form of distribution that establishes one or a few dealers within a given area
Term
Channel power
Definition
the capacity of a particular marketing channel member to control or influence the behavior of other channel members
Term
Channel control
Definition
a situation that occurs when one marketing channel member intentionally affects another member’s behavior
Term
Channel leader
Definition
a member of a marketing channel that exercises authority and power over the activities of another channel members
Term
Channel conflict
Definition
a clash of goals and methods between distribution channel members
Term
Horizontal conflict
Definition
a channel conflict that occurs among channel members on the same level
Term
Vertical conflict
Definition
a channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer
Term
Channel partnering
Definition
the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage
Term
Logistics
Definition
the process of strategically managing the efficient flow and storage of raw materials, in process inventory, and finished goods from point of origin to point of consumption
Term
Logistics IS
Definition
the link that connects all of the logistics functions of the supply chain
Term
Supply chain team
Definition
an entire group of individuals who orchestrate the movement of goods, services, and information from the source to the consumer
Term
Mass customization
Definition
a production method whereby products are not made until an order is placed by the customer; products are made according to customer specifications
Term
Just-in-time production
Definition
a process that redefines and simplifies manufacturing by reducing inventory levels and delivering raw materials just when they are needed on the production line
Term
Order processing system
Definition
a system whereby orders are entered into the supply chain and filled
Term
Inventory control system
Definition
a method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer’s or a customer’s demand
Term
Materials requirement planning
Definition
an inventory control system that manages the replenishment of raw materials, supplies, and components from the supplier to the manufacturer
Term
Distribution resource planning
Definition
an inventory control system that manages the replenishment of goods from the manufacturer to the final consumer
Term
Electronic data interchange
Definition
IT that replaces the paper documents that usually accompany business transactions
Term
Materials-handling system
Definition
a method of moving inventory into, within, and out of the warehouse
Term
Outsourcing
Definition
use of an independent third party to manage and entire function of the logistics system, such as transportation, warehousing, or order processing
Term
Electronic distribution
Definition
a distribution technique that includes any kind of product or service that can be distributed electronically, whether over traditional forms such as fiber-optic cable or through satellite transmission of electronic signals
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