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Details

MKT 5311 Final
Final Review
22
Marketing
Graduate
12/08/2008

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Cards

Term
What are the ways ORGANIZATIONAL STRUCTURE AND PEOPLE can be used to IMPLEMENT GLOBAL STRATEGY?
Definition
Organizational:
- Integration of Global Authority
- Absence of Domestic-International Split
- Business Dimension Stronger than Geographic Division
- Designating Stragetic Leaders
People:
- Use of foreign nationals
- Multi-country careers
- Providing frequent travel
- Statements and actions of leaders need to constantly restate the global intention and act in accordance with it
- Global board of directors
Term
What are the ways that management processes and culture can be used to implement a global strategy?
Definition
- Global strategy information system
- Cross-country coordination
- Global knowledge sharing
- Global strategic planning
- Global budgeting
- Global customer management
- Global performance review and compensation
- Getting global cooperation
Culture:
- Global identity
- Commitment to worldwide employment
- Interdependence of business
- Matching culture to globalization needs
Term
What are the 3 information flows in business?
Definition
1. Corporate
2. Environmental
3. Internal
Term
What is Information Velocity?
Definition
how fast information flows from on process to another.
Term
What is information volitility?
Definition
the incertainty associated with information content, format, or timing.
Term
What is ERP? Advantages? Disadvantages?
Definition
Enterprise Resource Planning.
Advantages:
- Improved decision making
- Improved financial management
- Improved flexibility
- Cycle time reduction
- Improved asset/inventory management
- Fewer physical resources, better logistics
- Increased revenue
Disadvantages:
- Poor training
- Lack of mgt commitment
- Failure to include key people on project team
- Poor communication
- Incomplete needs analysis reports
- Personnel conflicts
- Hidden agendas
Term
What are the ERP system add-ons?
Definition
- Profit Management Automation
- Customer Relationship Management
- Supplier Relationship Management
- Financial Management and Accounting
- Productin Management/Manufacturing Execution System
- Logistics Management/Logistics Execution
Term
What is Enterprise Application Integration?
Definition
The use of plans, methods, and tools designed to modernize, consolidate, integrate, and coordinate computer applications. This is accomplished by the use of middleware
Term
Internal Application Integration:
Definition
Composite Applications- compatible applications designed by one supplier that can be mixed and matched, using a centralized data structure.
Web Services- websites that let applications communicate without the need for customer coding. Elimintes barriers caused by incompatible hardware, software and operating systems.
Term
External Application Integration:
Definition
Web Portal- website that provides secure access to data, applications, and services to business partners
Hybrid Integration- customized integration middleware employing both automated and manual components
Term
What are Channel Intermediaries?
Definition
Individuals or organizations that mediate exchange utility in relationships involving two or more partners.
Utility:
- Form
- Place
- Time
- Ownersship

Intermediaries Contribute to:
- contractual efficiency
- routinization
- sorting
- breaking bulk
- minimizing uncertainty
Term
Problem with "eliminating the middleman"
Definition
A channel with fewer members does not always deliver at lower prices because the functions of these members exist whether the members are present or not.
Term
What are the best practices of partner channel design?
Definition
- Define the scope of the channel
- Define partners' roles in the sales process
- Develop robust and attractive channel policies
- Build a strong base of partners
- Build a strong channel support infrastructure
- Measure and manage channel performance
Term
What criteria should a company consider in selecting a channel partner?
Definition
- Business and operational criteria
- Sales an dmarketing criteria
- Other (lead-time, reliability, relationships/partners they have, finacnail strength, etc.)
Term
What are the reasons for international exchange relationships?
Definition
- Facilitate market entry
- Boost market share
- Introduce new products through existing channels
- Improve service performance
- Respond and adapat to shifting market conditions
Term
What is logistics role in the value chain?
Definition
Logistics creates value by placing inventory where and when it is needed to meet customer needs
Term
What is logistics role in the value chain?
Definition
Logistics creates value by placing inventory where and when it is needed to meet customer needs
Term
How can logistics affect the bottom line?
Definition
- Increse sales revenue by improving customer service
- Decrease cost
- Improve inventory (ex. JIT)
- Reduce fixed assets by outsourcing
Term
What is customer service in terms of logistics?
Definition
- Getting the product where and when it is needed
- Pre-transaction elements- written customer service policy, point of contact, organizational structure, system flexibility
- Transaction elements- directly involved in distribution function
- Post-transaction elements- support for product, replacement parts, product tracing/warranty
Term
Evaluation criteria of transportation and planning..
Definition
- Speed
- Availability
- Dependability
- Capability
- Frequency
Term
What are the transportation drivers?
Definition
- Costs (fuel)
- Distance
- Weight
- Density (space needed)
- Handling
Term
What is a core carrier strategy?
Definition
Firms focus their efforts on developing good working relationships with a smaller number of transportation carriers
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