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MKT 450: Consumer Behavior - Chapt. 1
Textbook notes
4
Marketing
Undergraduate 4
01/20/2010

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Cards

Term

Consumer Behavior:

 

  • def - reflects totality of consumer's decisions; encompasses acquisition, consumption, and disposition of goods.
  • the consumption of an offering (stuff offered by a mkting org to consumers)
Definition
Term

 

 

 

 

Acquisition

 

 

Definition

 

 

 

 

def - obtaining goods; includes time as well as money

Term

 

 

 

 

Usage

 

 

Definition

 

 

 

Term

Disposition

 

def - how consumers get rid of an offering; important implication

 

  • shows how consumers choose to get rid of a product
Definition
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