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MKT 3013 - Chapter 14
Marketing Channels and Supply-Chain Management
36
Marketing
Undergraduate 3
10/04/2012

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Term
channel captain
Definition
The dominant leader of a marketing channel or a supply channel
Term
channel power
Definition
The ability of one channel member to influence another member’s goal achievement
Term
cycle time
Definition
The time needed to complete a process
Term
distribution
Definition
The decisions and activities that make products available to customers when and where they want to purchase them
Term
distribution centers
Definition
Large, centralized warehouses that focus on moving rather than storing goods
Term
dual distribution
Definition
The use of two or more marketing channels to distribute the same products to the same target market
Term
electronic data interchange (EDI)
Definition
A computerized means of integrating order processing with production, inventory, accounting, and transportation
Term
exclusive dealing
Definition
A situation in which a manufacturer forbids an intermediary to carry products of competing manufacturers
Term
exclusive distribution
Definition
Using a single outlet in a fairly large geographic area to distribute a product
Term
freight forwarders
Definition
Organizations that consolidate shipments from several firms into efficient lot sizes
Term
horizontal channel integration
Definition
Combining organizations at the same level of operation under one management
Term
industrial distributor
Definition
An independent business organization that takes title to industrial products and carries inventories
Term
intensive distribution
Definition
Using all available outlets to distribute a product
Term
intermodal transportation
Definition
Two or more transportation modes used in combination
Term
inventory management
Definition
Developing and maintaining adequate assortments of products to meet customers’ needs
Term
just-in-time (JIT)
Definition
An inventory-management approach in which supplies arrive just when needed for production or resale
Term
logistics management
Definition
Planning, implementing, and controlling the efficient and effective flow and storage of products and information from the point of origin to consumption to meet customers’ needs and wants
Term
marketing channel
Definition
A group of individuals and organizations that direct the flow of products from producers to customers within the supply chain
Term
marketing intermediaries
Definition
Middlemen that link producers to other intermediaries or ultimate consumers through contractual arrangements or through the purchase and resale of products
Term
materials handling
Definition
Physical handling of tangible goods, supplies, and resources
Term
megacarriers
Definition
Freight transportation firms that provide several modes of shipment
Term
operations management
Definition
The total set of managerial activities used by an organization to transform resource inputs into products, services, or both
Term
order processing
Definition
The receipt and transmission of sales order information
Term
physical distribution
Definition
Activities used to move products from producers to consumers and other end users
Term
private warehouses
Definition
Company-operated facilities for storing and shipping products
Term
public warehouses
Definition
Storage space and related physical distribution facilities that can be leased by companies
Term
selective distribution
Definition
Using only some available outlets in an area to distribute a product
Term
strategic channel alliance
Definition
An agreement whereby the products of one organization are distributed through the marketing channels of another
Term
supply chain
Definition
All the activities associated with the flow and transformation of products from raw materials through to the end customer
Term
supply management
Definition
In its broadest form, refers to the processes that enable the progress of value from raw material to final customer and back to redesign and final disposition
Term
supply-chain management
Definition
A set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, and at the right time
Term
transportation
Definition
The movement of products from where they are made to intermediaries and end users
Term
tying agreement
Definition
An agreement in which a supplier furnishes a product to a channel member with the stipulation that the channel member must purchase other products as well
Term
vertical channel integration
Definition
Combining two or more stages of the marketing channel under one management
Term
vertical marketing system (VMS)
Definition
A marketing channel managed by a single channel member to achieve efficient, low-cost distribution aimed at satisfying target market customers
Term
warehousing
Definition
The design and operation of facilities for storing and moving goods
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