Term
|
Definition
| The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment |
|
|
Term
|
Definition
| The purchasers of organizations' products; the focal point of all marketing activities |
|
|
Term
|
Definition
| A specific group of customers on whom an organization focuses its marketing efforts |
|
|
Term
|
Definition
| Four marketing activities— product, pricing, distribution, and promotion—that a firm can control to meet the needs of customers within its target market |
|
|
Term
|
Definition
| A good, a service, or an idea |
|
|
Term
|
Definition
| The provision or transfer of goods, services, or ideas in return for something of value |
|
|
Term
|
Definition
| Constituents who have a “stake,” or claim, in some aspect of a company's products, operations, markets, industry, and outcomes |
|
|
Term
|
Definition
| The competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and affect the marketing mix |
|
|
Term
|
Definition
| An organizationwide commitment to researching and responding to customer needs |
|
|
Term
|
Definition
| A managerial philosophy that an organization should try to satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals |
|
|
Term
|
Definition
| Establishing long-term, mutually satisfying buyer–seller relationships |
|
|
Term
| customer relationship management (CRM) |
|
Definition
| Using information about customers to create marketing strategies that develop and sustain desirable customer relationships |
|
|
Term
|
Definition
| A customer's subjective assessment of benefits relative to costs in determining the worth of a product |
|
|
Term
|
Definition
| The process of planning, organizing, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently |
|
|
Term
|
Definition
| A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment |
|
|
