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Definition
| the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment |
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| the purchasers of organizations' products; the focal point of all marketing activities |
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| a specific group of customers on whom an organization focuses its marketing efforts. |
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| four marketing activities - product, pricing, distribution (place), and promotion -that a firm can control to meet the needs of customers within its target market. |
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| a good, a service, or an idea. |
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| the provision or transfer of goods, services, or ideas in return for something of value. |
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| constituents who have a stake, or claim, in some aspect of a companies products, operations, markets, industry, and outcomes. |
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| the competitive, economic, political, legal and regulatory, technological, and sociocultural forces that surround the customer and effect the marketing mix. |
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| a managerial philosophy that an organization should try to satisfy customers needs through a coordinated set of activities that also allows the org to achieve its goals. |
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| an organizationwide commitment to researching and responding to customer needs. |
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| establishing long term mutually satisfying buyer seller relationships. |
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| crm customer relationship management |
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| using info about cust to creat mark eting stragies that devlp and sustain desirable cust relatinhsips |
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| a customers subjective assessment of benefits relative to cost in determining the worth of a product |
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Term
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Definition
| the process of planning, organizing, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently |
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