Shared Flashcard Set

Details

MIS Midterm
lesgo
53
Marketing
Undergraduate 1
10/18/2011

Additional Marketing Flashcards

 


 

Cards

Term
information systems
Definition
combination of people, information technology, and business processes to accomplisha business objective
Term
Information systems triangle
Definition
people, business processes, and information technology
Term
user centered design
Definition
easy to use
Term
graphic design
Definition
visual appeal and organization of the user interace
Term
analytic design
Definition
how best to represent information-especially wuantitative information-so it communicates clear truth
Term
systems development life cycle (SDLC)
Definition
method for designing information system
analysis of current state
requirement development
solution design
design development
implementing solution
Term
systems architecture diagram
Definition
shows organization of site (site map)
Term
wireframe
Definition
sketch of what website looks like
Term
information system architecture
Definition
business intelligence systems, knowledfe management collaboration, and enterprise systems
Term
enterprise systems
Definition
do daily business transactions
Term
enterprise resource planning
Definition
largest system tie all aspects of business together
Term
business intelligence
Definition
process of analyzinig data to spot trends and opportunities
Term
data mining
Definition
form of b that automatically looks for trends or patterns in the data
Term
knowledge management systems
Definition
capture and index knowledge from past projects usually in text form
Term
collaboration systems
Definition
allow multiple workers to work together when seperated geographically
Term
business process
Definition
goal directed activities
Term
business process
Definition
goal directed activities
Term
actor
Definition
person who takes actions in business process
Term
contrast
Definition
using type, color, weight, and others to draw attention to specific elements
Term
visual weight
Definition
amount of ink dedicated to an element. more ink means more contrast
Term
affinity
Definition
opposite of contrast. layouts show subtle variance
Term
conflicting layout
Definition
type is similar but different
Term
CRAP
Definition
contrast repition alignment proximity
Term
market segment
Definition
group of potential customers for a product or service. typically identified by demographics
Term
target market
Definition
segment targeted by company
Term
majority fallacy
Definition
targeting largest segment is a mistake
Term
niche market
Definition
target very small groups
Term
persona
Definition
fictional person from the target market created by the designer to help influence design choices
Term
differentiate
Definition
marketing term refering to ability of a brand to stand out from the crowd
Term
singularity
Definition
product ability to be unique
Term
build vs buy
Definition
often better to buy in information systems solution
Term
desugb vuew
Definition
what one sees is how it will turn out
Term
code view
Definition
i cannot even begin to comprehend this
Term
client side development
Definition
running development software like Dreamweaver on your workstation. runs very fast this way
Term
CLOUD
Definition
Cock Lightning or You Die
Term
cloud development
Definition
accessing development software that lives in the cloud. development is much simpler this way
Term
cloud is cheaper, better tested and reliable
Definition
Term
site template
Definition
pre built site with placeholder text, images, and pre-selected theme. tempates are the closest thing to an instant website
Term
theme
Definition
liek a template without placeholder text or images. GIVES LAYOUT COLORS AND FONTS
Term
layers
Definition
webpage elements that lie on top of one another to create a layered look
Term
page template
Definition
seems irrelevant..
Term
form
Definition
userfriendly way to get information into a database
Term
databse
Definition
collection of one or more related tables of data stored in rows or columns
Term
database integration
Definition
ability to capture and store information gathered from a form into a database. ability to extract infromation from a website database
Term
Doing Business As (DBA) license
Definition
cheapest way to start business. am personality liable if business is sued
Term
Limited Liability Corporation (LLC)
Definition
not personally liable if business goes under
Term
contribution margin
Definition
what one makes on every sale after subtracting variable cost
Term
business analust
Definition
person between business and science world
Term
assumptions area
Definition
part of spreadsheet at the top here key variables are given their values
Term
landscpae orientation
Definition
printing horizontally rather than vertically on a piece of paper. normal way to print is vertical
Term
camelback notation
Definition
variable names created by capitalizing first letter in each word and eliminating spaces
Term
sensitivity analysis
Definition
analysis of how the outputs will change as the inputs from the assumptions area vary
Term
finance charge
Definition
total interested paid over the life of a loan
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