Shared Flashcard Set

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Midterm review
review guide
20
Communication
Undergraduate 1
05/23/2012

Additional Communication Flashcards

 


 

Cards

Term
what is meaning
Definition
social construction, cognitive processing
Term
what is communication
Definition
the transactional process of giving and receiving ideas
Term
what are demographics
Definition
ratios of groups such as age, gender, ethnicity
Term
what are ultimate values
Definition
freedom, equality, orderliness
Term
what are everyday values
Definition
altruism, ambition, patriotism, work ethics
Term
what is polarization
Definition
when everyone leans one way or another on an issue
Term
what are the types of speeches
Definition
persuasive, informative, entertainment
Term
what is a central idea
Definition
thesis
Term
what is a specific purpose
Definition
the intended outcome or goal
Term
what are the different ways to organize a speech
Definition
topica, spatial, chronological, need-plan, difficulty, logical
Term
what are transitions? overviews? summaries?
Definition
linking one topic to the next, previews the main points, reviews the main points
Term
what are some requirements of outlining
Definition
subordination, simplicity, progression, symbolization, discreteness, coordination
Term
what are the types of informative speeches
Definition
reporting, instructing, explaining
Term
what are the types of evidence
Definition
statistics, interview, example, testimony, illustration, analogy, restatement
Term
what is audience analysis
Definition
when you research your audience so you can relate to them and know what is or is not appropriate
Term
why is audience analysis important
Definition
to avoid offending anyone, and to know how best to get the message across
Term
what is double speak
Definition
softening harsher terms, "sugarcoating"
Term
what components should your introduction have
Definition
attention getter, thesis, establish good will and credibility, preview, orient audience to the subject, assure a fair hearing
Term
what is communication apprehension
Definition
fear or any anticipated or real communication
Term
how can you manage apprehension
Definition
identifying the cause of the fear, visualizing yourself doing well, acting as if you're not scared, channeling excess tension to help with memory, practice
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