Term
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Definition
| Crossbar - The horizontal stroke in letters |
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Term
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Definition
| Apex - point at the top of a character where two strokes meet. |
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Term
| A fine line finishing off the main strokes of a letter |
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Definition
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Term
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Definition
| Ball - A circular form at the end of the arm in letters. |
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Term
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Definition
| Counter - The open space in a fully or partly closed area within a letter. |
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Term
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Definition
| Descender - the part of the letters that extends below the baseline. |
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Term
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Definition
| Ascender - An upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height. |
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Term
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Definition
| Terminal - The end of a stroke that does not include a serif. |
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Term
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Definition
| Tail - A descending stroke, often decorative. |
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Term
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Definition
| Ear - A small stroke extending from the upper-right side of the bowl of lowercase g |
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Term
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Definition
| Stroke - A straight or curved diagonal line. |
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Term
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Definition
| Vertical stress - thinest part of O at top and bottom |
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Term
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Definition
| Inclined stress - thinnest parts of 'O' are tilted |
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Term
| Adjusting the space between individual letters |
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Definition
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Term
| Adjusting the overall spacing between letters |
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Definition
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Term
| The units we use to measure type in. |
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Definition
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Term
| The vertical distance between lines of text |
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Definition
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Term
| Seperating information through means of position, scale, weight, italicization, case, and typeface |
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Definition
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Term
| 3 examples of Humanist/Venetian |
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Definition
1. Jenson
2. Cantaur
3. ITC Golden |
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Term
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Definition
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Term
| 3 examples of Transitional |
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Definition
1. Baskerville
2. Mrs Eaves |
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Term
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Definition
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Term
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Definition
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Term
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Definition
1. Akzidenz Grotesk
2. Franklin Gothic
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Term
| 2 Examples of Humanist Sans |
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Definition
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Term
| 2 Examples of neo-grotesque |
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Definition
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Term
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Definition
1. Futura
2. Gotham
3. Avenir |
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Term
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Definition
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Term
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Definition
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Term
| Person who designed verana, tahoma, and georgia |
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Definition
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Term
| designed gill sans, part of arts and craft movement |
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Definition
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Term
| A graphic design style emerged in Russia, the Netherlands and Germany in the 1920s, and was made famous as it was developed by designers in Switzerland during the 1950s. Emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. |
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Definition
International Typographic Style |
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Term
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Definition
1. gutenburg/letterpress
2. monotype/linotype
3. photosetting
3. postscript fonts
4. unicode and openface |
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Term
| type classification chronology |
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Definition
1. humanist
2. garalde
3. transitional
4. didone
5. slab serif
6. grotesque
7. humanist sans
8. neo grotesque
9. geometric |
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Term
| Famous type foundry formed in 1980s had magazine, designed mrs eaves |
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Definition
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Term
| The founder of the Art Nouveau Arts and Crafts Movement in England, invented kelmscott private printing press. Tried to revive humanist fonts with itc golden. |
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Definition
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Term
| Wrote The New Typography, developed 20th century garalde adaptation font face, Sabon |
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Definition
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Term
| Humanist typeface characteristics |
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Definition
1. slanted bar
2. inclined stress on O's
3. oblique (slanted) serifs |
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